Director, Group Sales & Experience

Company: Themed Entertainment Association
Location: Washington
Posted on: September 21, 2023

Job Description:

How You'll Contribute Job Description Summary The National Geographic Society headquarters, based in Washington, D.C., is undergoing a $300 million public space renovation project to be completed in 2026 (called Base Camp). The new public space will include a state-of-the-art lobby, theater, iconic photo gallery, exhibition space, immersive walk-through attraction, one-of-a-kind outdoor nighttime projection show, retail store, restaurant, rooftop bar, education center, tour program, and event space. The project also includes a National Geographic branded hotel. The transformed campus of National Geographic will be prepared to receive up to 1 million visitors per year and will be open 7 days per week. National Geographic Live, a speaker series hosted in theaters and performing arts centers across North America that feature immersive storytelling and unforgettable imagery, is also a part of the broader Campus team. The NG Live team will also run programming at Base Camp after the project is complete. The Director of Group Sales & Experience will lead a team that markets, sells, and fulfills group experiences at the National Geographic Base Camp. This position will be responsible for the strategy, research, marketing and fulfillment of a wide array of group visitors. The Director will bring their experience in group sales and a demonstrated ability to manage teams and collaborate with multiple divisions at the National Geographic Society. This position reports to the Senior Director of Visitor Experience and works closely with teams from marketing, communications, visitor experience, education, building operations, finance and security. Your Impact Responsibilities Include Strategy and Development (30%):

• Recommend overall group sales strategy for Base Camp, including target audiences, packages and pricing, sales timelines, and go to market strategy
• Develop goals and strategies for group sales on an annual and multi-year basis
• Work with Senior Director of Visitor Experience and Head of Campus Planning to set revenue and attendance targets
• Create annual revenue and expense budgets associated with group sales and service; responsible for meeting revenue goals and staying within expense and net revenue budgets
• Oversee establishment, maintenance, and growth of a database of group sales clients
• Oversee data strategies and research that serve as the basis for group sales outreach Sales and Fulfillment (40%) :
  • Establish, hire, develop, and manage a team of sales professionals who focus on sales across all identified channels, aligning with the developed strategy
  • Manage outreach efforts to bring group audiences of all types to Base Camp, including school groups (paid, unpaid, local, national international), corporate/convention, and others as identified and developed by the team
  • Create conference sales strategy and budget; oversee National Geographic presence at sales conferences and other tourism related events
  • Manage creation of sales materials and outreach, working with marketing and communications teams on content, design, and audiences
  • Oversee all communication, financial transactions and special requests with group clients - both internal and external requests
  • Create and distribute regular reports and progress updates on group sales activities, including progress toward revenue and attendance goals and impact stories for Advancement, as well as customer surveys and continual improvement On Site Experience (30%):
    • Manage team to ensure coordination with Visitor Experience and Security to arrange all logistics for group visits
    • Manage creation of supplemental group visit materials, including activity guides, education guides and operations maps, in coordination with Visitor Experience, Education, Design and Content teams
    • Create a wayfinding plan that ensures the most seamless experience for groups moving through Base Camp What You'll Bring Educational Background Bachelor's degree required. Minimum Years and Type of Experience 5-7 years of related experience in group sales. Necessary Knowledge and Skills
      • Knowledge of best practices in group sales strategies and fulfilment.
      • Experience managing sales professionals.
      • Knowledge of data systems and sales tracking software.
      • Strong interpersonal skills to work effectively with a wide range of staff and external stakeholders.
      • Ability to work both independently and as part of a team.
      • Excellent communication, organizational, and research skills.
      • Meticulous attention to detail and thorough record keeping.
      • Technical proficiency with Microsoft Office and G-Suite tools. Desired Qualifications
        • Museum or attraction experience a plus Supervision The Director will immediately supervise the Research and Outreach Specialist, but they will be responsible for recommending an appropriate organizational structure to support the future group sales and experience operation. Salary Information As a leading nonprofit organization, National Geographic Society offers competitive salary and total rewards to attract, develop, and retain an innovative and dynamic workforce. The salary range for this position starts at $110,000 Job Designation Resident - Our Resident category recognizes that certain staff need to be physically present at Base Camp to do their work. Some Resident staff must always be onsite to do their jobs, while others may only need to be physically present some of the time. Some Resident staff may need to come into Base Camp every day, some may need to come in to meet looming deadlines and to get work done, and others may require a more unique schedule. The days Resident staff come into the office will be determined by their teams and workflow, and they should work with their supervisors to determine their specific schedule. And throughout the year, their schedule can be adjusted based on cyclical work cycles, deadlines, and/or ebbs and flows of work. As a guideline, Resident staff will be in the office between 3-5 days a week. W e encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization.
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Keywords: Themed Entertainment Association, Washington DC , Director, Group Sales & Experience, Sales , Washington, DC