Sr. Sales & Marketing Business Analyst

Company: Apria
Location: Washington
Posted on: January 27, 2023

Job Description:

Location: Remote, UNAVAILABLE, United StatesCategories: Full-timeFull/Part-time: Full-timeWork Location Type: Fully remoteCompensation: Commensurate with experienceJob SummaryABOUT THE COMPANYApria Healthcares mission is to improve the quality of life for our patients at home. We are looking for empathetic, thoughtful and compassionate people, to meet the needs of our patients. Already an industry leader in healthcare services, we provide home respiratory services and select medical equipment to help our patients sleep better, breathe better, heal faster, and thrive longer.JOB SUMMARYThe Sr. Analyst will support the marketing department to identify business challenges and provide solutions through complex data analysis related to sales & marketing. This role will interpret results from multiple sources using a variety of techniques, ranging from simple data aggregation to advanced statistical & predictive methods such as linear/logistic & multi-variate regression, A/B testing, frontier analyses or decision trees. The Sr. Analyst will design, develop, and communicate complex data analysis results to the rest of the organization in an easily digestible way, create recommendations based on data, and help implement and optimize those solutions.ESSENTIAL DUTIES AND RESPONSIBILITIES

• Work with team members to understand business goals and sales & marketing initiatives to create analytical reports, insights, and plans that drive results
• Analyze online user behavior across multiple websites to track customer journeys
• Audit and own existing Google Analytics setups and optimize or recreate for business needs and sales & marketing efforts
• Fully understand and make recommendations for analytics development through Google Tag Manager or other tagging platforms
• Understand and report behavioral data and analytics from multiple digital platforms including email marketing and social media tools
• Interpret marketing funnel data into actionable insights that can be used to improve conversions
• Create analytics reports to be delivered to senior and executive management
• Interact with users and technical team members to analyze requirements and develop technical design specifications
• Answer specific business questions by interpreting complex data, modeling using statistical techniques, validating results, and communicating to senior management
• Devise and assess procedures and methods for data collection, including opinion polls, surveys, and questionnaires
• Locate and define new process improvement opportunities
• Troubleshoot complex issues and make recommendations to improve efficiency and accuracy
• Provide guidance and mentoring to other team members
• Perform other duties as required (by supervisor)SUPERVISORY RESPONSIBILITIES
  • N/AMinimum Required QualificationsMINIMUM REQUIRED QUALIFICATIONSEducation and/or Experience
    • BS in Mathematics, Engineering, Economics, Statistics, Computer Science, Information Management, or related fields
    • Proven 5 years of working experience as a business/data analyst
    • Healthcare experience preferred
    • Experience in data science, plus
    • Documented education related to marketing analytics, statistics, digital toolsCertificates, Licenses, Registrations or Professional Designations
      • N/ASKILLS, KNOWLEDGE AND ABILITIES
        • Employ excellent interpersonal and verbal communication skills to communicate with team members, organizational leaders, and vendors effectively and tactfully
        • Work autonomously with minimal supervision
        • Multitask and balance multiple assignments and priorities
        • Robust analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
        • Expert in Google Analytics and other online marketing analytics tools
        • Understanding of digital property tagging and data gathering processes and techniques
        • Strong knowledge of search engine marketing techniques including SEO, PPC
        • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy, required
        • Knowledge of statistics and experience using statistical packages for analyzing large datasets, required
        • Passion to learn and work with multiple data sources to perform complex analyses
        • Natural curiosity and motivation to dig into the details
        • Excellent written and oral communication skills
        • Additional digital marketing, eCommerce, and web analytics skills are a plusComputer Skills
          • Advanced Excel & strong SQL skills, required
          • Experience in R or Python, preferredLanguage Skills
            • English proficiency (reading, writing, verbal), requiredMathematical Skills
              • Intermediate level mathematical proficiency, with a strong ability to understand, interpret and develop spreadsheet data.PHYSICAL DEMANDSThis is a stationary position that requires frequent sitting or standing, repetitive wrist motions, grasping, speaking, listening, close vision, color vision, and the ability to adjust focus. It also may require occasional lifting, carrying, walking, climbing, kneeling, bending/stooping, twisting, pulling/pushing, walking, bending, stooping, and reaching above the shoulder. This position also may require the occasional lifting of equipment up to 50 lbs.OTHER INFORMATIONThe essential duties and responsibilities, physical requirements, and work environment described above are representative of those typically required for this position but may vary depending on staffing and business needs at specific locations. The inclusion or omission of a specific duty or physical requirement is, therefore, not determinative of whether that function is essential to a specific individuals position. Reasonable accommodations will be provided to assist or enable qualified individuals with disabilities to perform essential functions.BenefitsComprehensive benefits package offered for eligible employees:
                • Competitive salary
                • Ability to have early access to earned wages
                • Medical, Dental and Vision
                • Healthcare Flexible Spending Accounts and Healthcare Savings Accounts
                • Life, AD&D and Disability Insurance
                • Paid Time Off, including Vacation, Personal Time, Paid Sick Leave & Paid Holidays
                • 401K Savings Plan (available immediately)
                • Educational Assistance
                • Employee Referral Reward Program
                • Employee Discount Programs
                • Company Paid Employee Assistance Plan (available immediately)
                • We recognize our veterans by offering a company paid day off for Veterans Day
                • Career Advancement/ Development OpportunitiesCompensation
                  • Compensation is commensurate with experience
                  • Annual compensation is based on a 40 hour weekEEO StatementAs an EOE/AA employer, Apria Healthcare is committed to providing all applicants and employees with equal access to employment opportunities, regardless of sex, race, age, color, national origin, disability, pregnancy, religion, genetic information, sexual orientation, transgender status, gender identity, marital status, veteran status, or any other characteristic protected by federal, state, or local law. Apria Healthcare shall abide by the requirements of 41 CFR 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals on the basis of protected veteran status or disability, and require affirmative action by covered prime contractors and subcontractors to employ and advance in employment qualified protected veterans and individuals with disabilities. AA/EOE, M/F/Disability and Vet

Keywords: Apria, Washington DC , Sr. Sales & Marketing Business Analyst, Sales , Washington, DC