Manager, Membership & Advertising Sales

Company: National Association of Landscape Professionals
Location: Fairfax
Posted on: January 15, 2021

Job Description:

The Membership & Advertising Sales Manager serves as the main staff person responsible for prospecting and recruitment of "Contractor" members in the $2-$10 million category range community and for prospecting and securing advertising sales for NALP' bi-monthly trade magazine, weekly e-newsletter, NALP web site and other platforms.----
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ESSENTIAL DUTIES AND RESPONSIBILITIES
--Internal Focus

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• Successfully meet the budgetary goals of the organization in all areas in which contractors are the main constituents; manage the income and expense accounts in assigned areas
  
• Provide regular progress reports to the AVP, Membership & Business Development.
  
• Work with the Membership team to oversee, help create, manage, and execute all aspects of the NALP membership program.
  
• Work with NALP Marketing & Communications department on development of media kit and rate card as well as fulfillment of advertising contracts.
  
• Work with NALP finance department to ensure proper invoicing and accounting is taking place.
  
• Support NALP staff on various projects and educational events. On-site event support is especially critical to successfully serving NALP's members.
  
  External Focus
  
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  • Serve as a staff liaison to the Membership Advisory Council and Supplier Advisor Council.
    
  • Prospect and recruit Contractor prospects to become members of NALP.
    
  • Establish and manage relationships, programs, and partnerships to enable members to achieve greater revenue.
    
  • Prospect, recruit and secure ad sales from industry suppliers and their media buying companies, where applicable.
    
  • Focus on growing existing accounts and acquiring new ones to ensure an adequate pipeline is maintained.
    
  • Conduct meetings and deliver consultative sales presentations.
    
  • Work with NALP's membership team to ensure member satisfaction
    
  • Build strong relationships with industry and non-industry suppliers and contractors and facilitate their engagement in NALP
    
  • Provide guidance on NALP's leadership opportunities and attendance/networking at events as well as developing sound marketing strategies that involve membership and advertising sales.
    
    --PandoLogic. Keywords: Membership Manager, Location: Fairfax, VA - 22033

Keywords: National Association of Landscape Professionals, Washington DC , Manager, Membership & Advertising Sales, Sales , Fairfax, DC