Company: American Immigration Lawyers Association
Posted on: January 27, 2023
Headquartered in downtown, Washington, DC, the American Immigration
Lawyers Association (AILA) is an organization with over 16,000
individual attorney members who practice and teach immigration law.
For our members, we provide continuing legal education,
information, advocacy, professional services, and expertise.
Founded in 1946, AILA's mission is to promote justice, advocate for
fair and reasonable immigration law and policy, advance the quality
of immigration and nationality law and practice, and enhance the
professional development of its members.
The Marketing and Member Experience Department plays a vital role
in developing and promoting the products, services, and member
experiences that are at the core of the value and mission of the
American Immigration Lawyers Association (AILA). The department's
goal is to identify, analyze, and understand member needs, and to
use these critical insights to define, communicate, and deliver a
premier member experience. The department supports the organization
by developing and leading the strategic direction and delivery of a
comprehensive brand and marketing strategy, by providing the
insights needed to inform the prioritization of critical resources,
and by identifying new opportunities to sustain the organization's
The Marketing Analyst position is key to AILA's overall marketing
efforts as a member of the Marketing and Member Experience
Department responsible for delivering data-driven results and
facilitating strategic and tactical marketing decisions across all
touchpoints and channels. Leveraging a range of data mining and
trend analyses, the analyst will work under the Demand Generation
Manager to analyze AILA's member database and marketing databases?-
working with staff to translate marketing questions into data
queries and providing actionable marketing insight based on data
for AILA. We are searching for a person with experience in data
analysis, marketing, project management, SQL, and various marketing
platforms such as HubSpot and Google Analytics. Familiarity with
modeling software is a plus. We are looking for someone with a
marketing-solutions mindset - a person driven by curiosity and the
desire and ability to innovate. This position will assume an
important role as the organization's champion for the power of
information in propelling our mission.
Essential Job Functions include:
Data Mining, Reporting, Insights, and Analysis
Conceptualizes and performs fact-based analysis to drive marketing
results and increase Member Lifetime Value (LTV)
- Partner with key stakeholders in order to frame business
questions and develop analytical solutions to drive results -
quantitatively, but also qualitatively.
- Help define segments within the AILA membership database based
on detailed behavioral analyses. Provide ongoing segmentation and
modeling to drive higher response, spend and lifetime value for our
myriad membership and marketing efforts.
- Develop, maintain, and enhance reporting, analysis, and
modeling capabilities for the team.
- Utilize LTV dashboard for regular reporting on key member
segments.? Provide ongoing LTV and behavioral analyses.
- Create data visualizations using available tools that
illustrate trends and segmentations to inform decision
- Effectively communicate research and insights to all levels of
the organization to help guide strategic decision-making.
- Provide clear and accurate reporting for various areas of the
business from our custom SQL database.
- Extract and aggregate data from different data sources to
uncover insights and key business drivers.
- Leverage data from a variety of data sources (web, social
media, e-mail marketing, sales reports, etc.) to provide actionable
recommendations and business insights.
- Contribute to organizational analytics standards, reporting
templates, KPIs, etc., and advise on best practices for capturing
data, standardizing reporting, and applying metrics to address
- Develop visually appealing, comprehensive reports, scorecards,
dashboards, and other outputs to present trends, opportunities, and
insights to colleagues.
Trend Modeling, Concept, Development, and Execution
- Perform focused trend analysis to support business
- Create trend reports using various software to analyze
promotional outreach - e-mails, direct mail, digital ads, social,
e-commerce, website, and others.
- Work with Marketing and Member Experience staff and other
content partners to manage project deliverables from initial design
- Conduct analysis to determine trends and significant data
relationships using various software to create accurate models for
present and historical campaigns
- Dedicated, dynamic, collaborative, and compassionate.
- A community of individuals passionate about their work
Your Background and Experience
3+ years of relevant business experience in Marketing or
Quantitative Analysis. 2+ Years of experience with SQL preferred.
Experience with Google Analytics and marketing platforms such as
HubSpot, Salesforce, etc. Experience with visualization software
such as Tableau, Power BI, or similar tools is a plus.
We offer a dynamic and collaborative work environment with a
competitive compensation package based on your experience and
qualifications. Our generous benefits include 100% of an employee's
Medical/Rx, Dental, and Vision premiums, as well as contributions
towards dependents' premiums; a 401(k) with up to 3% matching
contribution upon enrollment, employer-paid disability and life
insurance, commuter subsidy for those commuting to our National
office. In addition, we provide employees with flexible scheduling
and telecommuting options and plenty of time away from the office
to bolster creativity and recharge. Added perks: eight-week paid
parental leave after one year of service and a four-week sabbatical
every tenth year of service.
Statement on Diversity:
The American Immigration Lawyers Association ("AILA") is an equal
opportunity employer and is committed to treating all applicants
and employees without regard to unlawful considerations of race,
religious creed, color, religion, sex, gender, gender identity,
gender expression, sexual orientation, national origin, ancestry,
age, marital status, physical disability, mental disability,
medical condition (cancer or genetic characteristics), genetic
information, military and veterans status, citizenship and
immigration status, or any other classification protected by
applicable local, state, or federal laws. This equal employment
opportunity commitment applies to all aspects of employment,
including but not limited to, advertising, recruiting, hiring, job
assignment, compensation, promotion, demotion, benefits, training,
discipline, and termination.
AILA believes that diversity is a strength. AILA is committed to
being a safe, respectful, and inclusive space, where a broad range
of viewpoints and experiences are encouraged and every member of
its staff and board is given the opportunity to
Keywords: American Immigration Lawyers Association, Washington DC , Marketing Analyst, Professions , Washington, DC
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