Communications Leader, Analyst Relations
Company: IBM Computing
Location: Washington
Posted on: February 25, 2021
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Job Description:
IBM Communications Leader, Analyst Relations in Washington ,
District Of Columbia Introduction Uncover and transform insights
into creative experiences that matter to your customers. Make every
touchpoint an opportunity to engage. As a Marketing Professional at
IBM, you will create stories that cut through noise and have an
impact on your audience. IBM is trailblazing the Agile Marketing
approach, allowing you to work with speed, adaptability and
creativity to uncover insights and deliver experiences that matter
to your customers. Your Role and Responsibilities Based: North
Castle, NY; Cambridge, MA; Austin, TX; RTP, NC IBM Analyst
Relations (AR) is at the nexus of IBM technology and business
strategies. Our team plays a critical, cross-functional role
working with experts at many different levels of the organization
across offering management, marketing and communications. We build
strong relationships with industry analysts and influencers to gain
insight to inform IBM's strategy, build exposure for IBM's
offerings, and position IBM to solve client's most critical needs.
The AR Communications Lead will transform AR Communications both
internally and externally to support and accelerate AR's value and
ensure our function and stakeholders understand, support, and are
passionate about our strategy. The candidate will advance the AR
communications mission by building on the existing strategic
communications management system and developing a structured
process focused on establishing and elevating the AR brand with key
executive stakeholders. The candidate will oversee all AR
communications and content creation and define the team's approach
to executive reporting. The target candidates will have: Excellent
content creation writing, editing, and organizational skills Great
communication skills, more importantly you know when to listen and
when to lead The ability to partner with your AR teammates in
Comms, Marketing, and OM to convey AR-driven outcomes Expert
project and program management skills, you keep our team organized,
providing clarity on responsibilities, timelines, and intended
outcomes Well-versed in social media and other digital marketing
tools, metrics driven Be able to spot the hidden-gems, polish them,
and extract maximum value Strong attention to detail, you chase
tasks until completion and always follow-up Naturally proactive,
you know the needs of the team and jump-in before anyone needs to
ask Relentless hustle for building and protecting the perception of
IBM Analyst Relations A desire to grow in the Analyst Relations
profession and learn from the industry's best talent An independent
self-starter, who can deal with change and ambiguity, an agile
thinker who prioritize and manage multiple projects effectively
Experience working with Gartner and other top industry analyst
firms, independent analysts or media Desire to build effective and
efficient communication processes Ability to adapt to a fast-paced
environment, results focused culture, and ever-evolving role
Experience with Adobe suite of products a plus Experience working
with content management systems or ability and desire to learn
required platforms RESPONSIBILITIES Strategic liaison across IBM
teams, including PR, Internal Communications, Marketing, Offering
Management, MD&I, Sales, Finance - - ability to interact with
C-level community Editor in Chief of internal AR site Develop and
manage sales enablement resources that arm sellers with analyst
points of view, assets, and value of AR Assist in research,
writing, and editing material, reports, articles to be published on
behalf of AR business units Own the planning and coordination of
internal communications Manage and maintain IBM Internal and
External communities, ensuring these portals are frequently
refreshed with relevant and informative content Synthesize
corporate announcements, leverage existing internal communications,
and build easily consumable deliverables for analyst consumption
Provide strong project management and communication/storytelling
skills Adopt and ensure communications tools and methodologies are
leveraged consistently across AR Collaborate with AR BU teams
regularly to understand their communications strategies, make
recommendations on best practices, branding, approach, etc
Establish, grow, and expand the AR content and communications
discipline and build strong external and internal community
engagement Required Technical and Professional Expertise 5+ years
professional experience in communications, analyst relations,
content/product marketing or related fields Experience working in a
large enterprise technology and services company Experience working
with digital content creation tools, such CMS and Adobe suite of
products Preferred Technical and Professional Expertise 10+ years
professional experience in communications, analyst relations,
content/product marketing or related fields PMP or another Project
Management Certification a plus About Business Unit IBM Corporate
Headquarters (CHQ) team represents a variety of functions such as
marketing, finance, legal, operations, HR, and more, all working
together to solve some of the world's most complex problems, help
our clients achieve success and build collaborative work
environments for IBMers. Your Life @ IBM What matters to you when
you're looking for your next career challenge? Maybe you want to
get involved in work that really changes the world? What about
somewhere with incredible and diverse career and development
opportunities - where you can truly discover your passion? Are you
looking for a culture of openness, collaboration and trust - where
everyone has a voice? What about all of these? If so, then IBM
could be your next career challenge. Join us, not to do something
better, but to attempt things you never thought possible. About IBM
IBM's greatest invention is the IBMer. We believe that progress is
made through progressive thinking, progressive leadership,
progressive policy and progressive action. IBMers believe that the
application of intelligence, reason and science can improve
business, society and the human condition. Restlessly reinventing
since 1911, we are the largest technology and consulting employer
in the world, with more than 380,000 IBMers serving clients in 170
countries. Location Statement For additional information about
location requirements, please discuss with the recruiter following
submission of your application. IBM intends this job to be
performed entirely outside of Colorado. IBM is committed to
creating a diverse environment and is proud to be an equal
opportunity employer. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, gender, gender identity or expression, sexual
orientation, national origin, genetics, pregnancy, disability, age,
veteran status, or other characteristics. IBM is also committed to
compliance with all fair employment practices regarding citizenship
and immigration status.
Keywords: IBM Computing, Washington DC , Communications Leader, Analyst Relations, Professions , Washington, DC
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