Director, Ecommerce Marketing - Boutiques
Company: Marriott Hotels Resorts
Location: Bethesda
Posted on: April 3, 2026
|
|
|
Job Description:
Description JOB SUMMARY The Director, Ecommerce Marketing is a
critical leadership role on the Marriott Bonvoy Boutiques team.
This leader will own the roadmap and performance of our website and
promotions. The ideal candidate has extensive experience leading
ecommerce channels for lifestyle consumer brands, driving
conversion through consumer shopping experiences, growth marketing
channels, product launches and promotions. As a key leader on the
team, this person will own and report on the website metrics and
promotional effectiveness, providing full-funnel insights and
executing testing strategies to achieve data-driven insights. The
Director will work closely with Development, Merchandising, Brands
and other marketing team members to develop marketing strategies
that resonate with our various customer segments. CANDIDATE PROFILE
Education and Experience Required 4-year degree from an accredited
university. 8 years of relevant professional experience in
full-funnel ecommerce marketing demonstrating progressive career
growth and a pattern of exceptional performance. Leadership
experience overseeing website development roadmap Experience with
driving conversion optimization and performance marketing in an
ecommerce company Demonstrable experience across multiple marketing
channels including full-funnel site optimization, email/SMS, paid,
social, content. Experience developing and executing against a
marketing calendar, inclusive of gaining alignment and allocating
resources. Experience with Adobe Marketing Cloud (preferred) and/or
Google Analytics. Experience setting and achieving marketing KPIs
while managing to a marketing budget. Education and Experience
Preferred Proven track record leading marketing for a home
furnishings or gift industries preferred. Experience building
organizational competencies and best practices in a start-up or
high-growth ecommerce business. Team management experience. CORE
WORK ACTIVITIES Oversee UI/UX improvement prioritization and
collaboration with the development team. Conceive and execute
customer-centric strategies that support key brand objectives and
growth drivers. Be customer-obsessed, understand our customer and
be the voice of the customer cross-functionally. Develop plans to
maximize marketing budget in partnership with agencies and internal
resources to drive business objectives. Produce and communicate
hind-sight performance optimizations. Collaborate with analytics,
site team and agency partners to develop source-of-truth reporting
that triangulates marketing platform reporting and ecommerce
reporting to ensure strategy and performance alignment. Contribute
to the overall strategy of the Retail business and communicate our
objectives internally. At Marriott International, we are dedicated
to being an equal opportunity employer, welcoming all and providing
access to opportunity. We actively foster an environment where the
unique backgrounds of our associates are valued and celebrated. Our
greatest strength lies in the rich blend of culture, talent, and
experiences of our associates. We are committed to
non-discrimination on any protected basis, including disability,
veteran status, or other basis protected by applicable law.
Keywords: Marriott Hotels Resorts, Washington DC , Director, Ecommerce Marketing - Boutiques, PR / Public Relations , Bethesda, DC
