FLEX Director, Integrated Marketing Planning

Company: Marriott Hotels Resorts
Location: Bethesda
Posted on: April 3, 2026

Job Description:

Description This is a temporary position. The FLEX Director of Integrated Marketing supports strategic planning and coordination for the Global Marketing team. This role, in close collaboration with the Marketing Strategy team, will support development of a global marketing strategic plan that aligns enterprise objectives and global marketing sub-objectives (e.g., Marriott Bonvoy and Brand consideration). To implement and execute on the global marketing strategic plan, this role will support marketing investment planning in collaboration with Marketing Strategy and Finance. In addition, this role stewards marketing communication, integration, and alignment among Global and Continent Marketing teams. They will support content development and orchestration of key global marketing forums that bring together marketing leaders to align on strategy, priorities, and performance. CANDIDATE PROFILE Education and Experience Required 4-year degree from an accredited university in Business Administration, Marketing or related major 7 years in the marketing or hospitality industry, demonstrating a pattern of exceptional performance Demonstrated ability to progress cross-discipline projects and communication through highly matrixed organization Strong analytical and problem-solving skills with the demonstrated ability to identify and implement process improvements Experience facilitating large-group meetings and developing executive-ready presentations & reports Exceptional skills in PowerPoint and Excel Education and Experience Preferred Masters in Business Administration (MBA) Experience with SharePoint, Workfront, Smartsheet, Power BI, Tableau, ThinkCell, and other tools and platforms Experience reviewing and drawing insights from financials and marketing performance reports Demonstrated ability to prioritize and manage multiple projects from start to finish Demonstrated ability to deliver results when faced with complexity and ambiguity CORE WORK ACTIVITIES Annual global marketing strategic and investment planning Creates global view of marketing investment aligned to strategic pillars and priorities using inputs from Global and Continent Marketing leaders, in partnership with Marketing Financial Operations and Finance teams Collaborates with Marketing Strategy on the development of Global Marketing’s annual priorities, business objectives, and KPIs, including working sessions with Global Marketing leaders and teams to inform development and reporting of goals, deliverables and workstreams. Supports Senior Director in overseeing annual strategic planning process with Global and Continent Marketing teams to develop and drive alignment around priorities for the year ahead (i.e., focus areas based on marketing strategy, development of forward-looking marketing capabilities) in support of broader corporate objectives. Supports process to ensure cross-functional alignment/buy-in on annual priorities and dependencies (e.g., with Digital team, Loyalty, Cobrand credit cards, etc.) Alignment between global & continent marketing leadership Leads ad hoc cross-continent marketing projects that are identified by Global and Continent Marketing leadership as critical to driving improved business impact. Develops supporting tools, including meeting forum agendas, templates, and other inputs for deliverable execution Works with continent marketing counterparts to create annual marketing summaries shared with international owners. Achieves buy-in on key projects and budgets requiring approval across Senior Marketing and Continent leadership. Partners with Senior Director to lead ongoing alignment of Global/HQ and continent marketing leadership including identifying appropriate forums for alignment, cadence of meetings and key marketing issues/topics for discussion/alignment. Supports content development and management of ongoing alignment forums for Global & Continent Marketing leadership, including weekly meetings, 2-3x annual in-person leadership conferences, and marketing investment governance forums. At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

Keywords: Marriott Hotels Resorts, Washington DC , FLEX Director, Integrated Marketing Planning, PR / Public Relations , Bethesda, DC