Digital Specialist

Company: Planned Parenthood of Metropolitan Washington DC
Location: Washington
Posted on: March 19, 2023

Job Description:

Description:The Digital Specialist has a passion for and a proven track record of finding and engaging audiences in the ever-evolving digital ecosystem including websites, social media, emails, and other channels. This role is a combination of data and creativity; combining a keen ability to track and interpret data to inform campaigns and creates channel-specific, on-trend, on-brand, and on-strategy and create visual content - specifically for social media. The goal is to advance the organization's position with relevant constituents, as well as to drive broader awareness and donor support. The Specialist reports to the Assistant Vice President of Communications (AVPC). Requirements:ESSENTIAL DUTIES AND RESPONSIBILITIES

• Under the AVPC's guidance, create, implement, and monitor integrated digital campaigns to advance PPMW and PPADMV's brand identity, increase program engagement and priorities, and support fundraising success.
• Manage organic search campaigns and optimize SEO.
• Deliver profitable PP/MW & ADMV campaigns across multiple ad networks, including Google Ads, paid social and other platforms.
• With AVPC, establish and track KPIs, optimize marketing funnels, and improve landing page conversion rates.
• Leverage KPIs to measure ROI, analyze, and report on campaign success to make future data-driven decisions.
• Build engagement across PP/MW & ADMV's social media channels - Instagram, Facebook, Twitter, YouTube (working with Comms Mgr.), and LinkedIn.
• Monitor and populate PPMW's editorial calendar.
• Collaborate with teams (Medical Services, Development, Education, Public Affairs, Education, etc.) to create and deploy innovative, memorable, and timely content for breaking news and major initiatives, content that is consistent with brand guidelines.
• Work within communications and marketing teams (AVPC, patient marketing, Comms Manager, etc.) to create and coordinate campaigns.
• Create social and digital media assets - including, but not limited to, static graphics, motion graphics, and GIFs.
• Manage content, including social media and content library.
• Help administer PPMW websites and publish content.
• Keep up with and amplify messaging provided by Planned Parenthood Federation of America (PPFA).
• Remain up-to-date with the latest digital media trends and design technology available.
• Help ensure all communications meet brand and DEI guidelines.
• Other responsibilities as needed. QUALIFICATIONS:
  • Bachelor's degree in digital media, marketing, or a related field.
  • A minimum of 3-5 years' work experience in digital marketing.
  • Solid experience with Hootsuite or similar platform, Canva or InDesign platform, Django web development.
  • Solid experience with designing content and paid advertising of social media for key platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok and YouTube).
  • Knowledge of editing programs such as Photoshop and Final Cut Pro.
  • Knowledge of content management systems for library creation.
  • Advanced experience with web analytic tools such as Google Ads and Google Campaign Manager.
  • Knowledge of the latest media trends.
  • Basic budgeting skills to reconcile paid digital media placements with the available budget.
    
    
    
    PI208029127

Keywords: Planned Parenthood of Metropolitan Washington DC, Washington DC , Digital Specialist, Other , Washington, DC