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Account Executive, Earned Media Strategies, Health

Company: Edelman
Location: Washington
Posted on: June 12, 2021

Job Description:

This role is open to be based from: Washington DC; New York, NY ; or Chicago, IL

Edelman D.C.'s Earned Media Strategies team, a group of former reporters and earned media specialists, has an exciting opportunity for a creative, outside-of-the-box storyteller who lives and breathes health media and knows the pulse of what's trending in health news. Storytelling is at the center of our work, and we understand that in today's media landscape where health headlines are trending daily, we must grab a reporter's attention and approach client work like reporters.

In addition to being a part of Edelman DC's Media Strategies team, the Account Executive will also be part of Edelman's elite National Health Media Team, a 30-plus person team located in multiple offices throughout the U.S. that works in collaboration with corporate, consumer and pharmaceutical/biotech health account teams on all forms of media strategy and execution for healthcare clients.

If you're an avid health news consumer and health media obsessive, this role is for you. Our ideal candidate is a storyteller and media relations guru that can help craft newsworthy pitches to secure stories primarily on earned media but that also understands how stories come to life on all platforms. This person should have a close pulse on the evolving media landscape and how to counsel clients to navigate these changes. They enjoy building and maintaining reporter relationships and are always proactively thinking of story ideas to keep their clients in the news. They know how to conduct media monitoring and to formulate media lists that will help clients find the right reporter for their story at the right time. They are quick thinkers who can manage short-term requests with long-term projects. The ideal candidate will follow instructions from supervisors but also take initiative, and overall show an eagerness and enthusiasm to learn as they take on this next role in the early stages of their career.

S/he should have a working knowledge of a broad range of health issues and be able to work in all aspects of health media relations, from pharma, and corporate health to promoting consumer-friendly campaigns and press events to highly technical and regulatory milestones including health policy. We are looking for a team player who is driven by the promise of delivering powerful health stories to media and directly to our clients' audiences. S/he must be able to partner with colleagues in other departments (account teams, paid, social, etc.) to aid in strategy, develop media lists, pitches, pitching media as well as familiarity with all types of news media outlets.

Responsibilities:

  • Solid understanding of basic principles of PR and media relations; display understanding of the role of media in shaping perceptions.
  • Experience in storytelling on health-related issues, and familiarity with the media covering these issues and stories that will resonate with key audiences.
  • Draft content to support a variety of PR programs including media recommendations, POVs and media pitches.
  • Craft media lists and conduct research on reporters using tools like Cision, and MuckRack.
  • Monitor media trends and social conversations for reports to clients and to inspire story ideas.
  • Conduct issue and media analyses to advise client activities and strategies.
  • Develop, foster, and preserve strategic relationships with journalists, press and various media outlets (blogs, tech & business press, online websites, print, events, and broadcast)
  • Present work and counsel to clients related to earned media programming, challenges and opportunities
  • Support knowledge management and other administrative tasks for the Edelman Media Network; contribute to other Edelman earned media network initiatives and requests
  • Support research projects and any other requests from senior staff
  • Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
  • Understand Edelman and department vision and his/her own role in achieving it

Requirements:

  • 1-2 years of relevant experience (media relations experience, blogger, journalist, copywriter)
  • Bachelor's degree in communications, public relations, journalism or related field
  • Excellent writing skills and knowledge of AP style
  • Attention to detail and the ability to manage multiple tasks/projects
  • Tech savvy with an understanding of social media, new media and excellent computer skills
  • Knowledge of online tracking and monitoring tools

#LI-EH12

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age's 2019 A-List; the Holmes Report's 2018 Global Digital Agency of the Year; and, five times, Glassdoor's Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

For more information please visit: www.edelman.com

Click here to view a short video about life at Edelman.

Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

Keywords: Edelman, Washington DC , Account Executive, Earned Media Strategies, Health, Other , Washington, DC

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