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Senior Marketing Manager (DC/Baltimore Area)

Company: WSP
Location: Washington
Posted on: June 12, 2021

Job Description:

WSP USA's Strategic Growth Team is seeking a Senior Marketing Manager to be a key player leading our continued growth across all major infrastructure markets: Transportation, Property & Buildings, Energy, Earth & Environment, Water, Climate, Resiliency and Sustainability. The position can be based in the Baltimore/Washington area, or other major market in the Southeast like the Charlotte/Raleigh area, Atlanta, Tampa, Orlando, or Miami.

WSP offers a supportive work environment and incredible opportunities for professional growth. The marketing team collaborates across offices, practices and business lines, engendering a close-knit group of professionals who work together to succeed.

While our ideal candidate brings experience in the A/E/C or professional services industries, what we're lookng for is someone with a collaborative, can-do attitude who has a special knack for creativity and storytelling The right candidate is an empathetic colleague who works to build community through positivity and who can bring home the win!

Job Summary, Duties and Responsibilities:

Drives successful client engagement, proposal, pursuit and other marketing activities with a District. Supports client teams in positioning for major pursuits, including gathering and disseminating market/pursuit intelligence; in building pipeline; and in maintaining a strong company brand image within the industry.

Oversees a marketing team and helps to drive the organization to achieve sales and funding objectives while deploying resources to successfully pursue specific projects and strategic opportunities.Under limited supervision performs duties to assist the marketing efforts of the region/district including proposal and qualifications preparation and presentations. Coordinates marketing efforts of outside vendors and subcontractors. Assists with managing marketing systems and budgets, maintaining all marketing collateral and supports communications initiatives.


  • Leads client focus activities and client engagement teams to build client relationships and understanding of client needs, and WSP's response
  • and solutions to those needs
  • Works with area leadership and client engagement teams in development and maintenance of business unit pipeline, including reporting on BD KPIs.


  • Assists marketing director with activities related to day-to-day supervision of the staff, which may include performance reviews and training/
  • mentoring of staff.
  • Leads the most complex proposals with general guidance. Collaborates with technical staff and writes/reviews/edits original content for clarity,
  • compliance and key messages. Works with graphic design staff to plan and produce materials ensuring all proposal materials are effectively communicating the strategic vision identified for a given pursuit
  • Works with individual pursuit teams to develop pursuit strategies, including providing business intelligence on clients, competitors and WSP
  • Organizes and facilitates pursuit strategy meetings
  • Facilitates Go/No-Go discussions and makes recommendations to district leadership
  • Leads and supports interview coaching and presentation development for shortlist interviews
  • Leads debriefing activities post procurement
  • Identifies and drives sector/area visibility plans and external communications opportunities in alignment with strategic priorities


  • Conducts training and mentoring of marketing team personnel, including annual performance evaluations and improvement measures


  • Assists in the ongoing development and refinement of QA procedures, and serves as quality control review of materials developed by Department
  • Oversees quality of marketing deliverables and compliance with WSP procedures

Other duties as assigned.

Job Requirements

Required qualifications include:

  • Bachelor's degree
  • 10+ years' experience
  • Mentoring experience required
  • Excellent verbal and written communication skills
  • Possesses a strategic mindset and sound judgment.
  • Ability to build trust and influence others
  • Ability to manage and prioritize multiple projects and deadlines
  • Proficient with Microsoft Office, Adobe Creative Suite, SharePoint, and other communications-related software programs
  • Must have leadership, communication, liaison, analytical, forecasting, marketing, personnel management, and administrative skills

Preferred Qualifications or "Great to Haves" include:

  • Experience in A/E/C industry


WSP USA is the U.S. operating company of one of the world's leading engineering and professional services firms. Dedicated to serving local communities, we are engineers, planners, technical experts, strategic advisors and construction management professionals. WSP USA designs lasting solutions in the transportation, buildings, energy, water and environment sectors. With nearly 9,500 people in 150 offices across the U.S., we partner with our clients to help communities prosper. www.wsp.com/usa

WSP provides a comprehensive suite of benefits including medical, dental, vision, disability, life, and retirement savings focused on a providing health and financial stability throughout the employee's career.

At WSP, we want to give our employees the challenges they seek to grow their careers and knowledge base. Your daily contributions to your team will be a key piece in our meeting client objectives, goals and challenges. Are you ready to get started?

WSP USA Inc., WSP USA Buildings Inc., and WSP USA Services Inc. (collectively "WSP USA") is an Equal Opportunity Employer

Race/Age/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Disability or Protected Veteran Status

The selected candidate must be authorized to work in the United States.

WSP USA (and all of its US companies) is an Equal Opportunity Employer Race/Age/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Disability or Protected Veteran Status.

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Keywords: WSP, Washington DC , Senior Marketing Manager (DC/Baltimore Area), Other , Washington, DC

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