Digital Content Strategist
Posted on: February 16, 2020
AcademyHealth, a leading national organization serving the
fields of health services and policy research and the professionals
who produce and use this important work, is seeking a digital
content strategist to support AcademyHealth's mission and to
cultivate and increase engagement with target audiences. This
individual will consult with internal and external clients on both
the development and implementation of various online campaigns,
acting as a key liaison between the communications, IT, and
programmatic teams. Core responsibilities for this position include
overseeing AcademyHealth's website and social media properties
(including managing planned website upgrades); developing content
and executing strategic communication policies; and identifying and
leveraging existing and new technologies to achieve organizational
The ideal candidate relishes having a pulse on what's happening in
the organization and in the health care community more broadly.
He/she is strong writer, a metrics junkie, and a social
maven-someone who is always asking, "How can we do this even
Plan and implement multi-channel communication strategies that
adhere to AcademyHealth brand guidelines.
Develop and maintain comprehensive social media and online
strategies to build and nurture relationships with key
Collaborate with internal clients to identify key messages, craft
promotional language, develop social media plans, and define
indicators of success for reaching team and organizational
Ensure consistent messaging and branding across traditional, media
and social properties, including high quality standards, relevance,
Collaborate with IT leads and external support to maintain and
manage planned upgrades to the AcademyHealth website.
Contribute to the online content strategy by regularly drafting,
editing, and posting content to the website and social streams.
Assess and report online metrics using analytic and tracking tools,
and suggest and implement strategies to improve performance.
Help lead the creation/revision of social media management
strategies, policies, and rules of engagement.
Remain abreast of the latest web and social trends and marketing
techniques, recommends improvements, and applies best
Build, preserve, and manage strong working relationships with
external vendors and consultants, such as programmers or graphic
designers, to consult on website properties, enhance interactive
content, or modify existing platforms.
PandoLogic.Category: Media, Keywords: Content Strategist
Keywords: AcademyHealth, Washington DC , Digital Content Strategist, Other , Washington, DC
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