Senior Product Manager, Growth

Company: 2U
Location: State Farm
Posted on: December 31, 2025

Job Description:

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential. What We’re Looking For: 2U is searching for a Senior Product Manager with a strong business mindset to grow edX consumer revenue, a key growth area for 2U and edX. As a Senior Product Manager, you will be responsible for growing edX consumer revenue through product-led acquisition, engagement, and retention tactics across the full customer lifecycle. You will support on-site go-to-market efforts, and will be a primary contributor to overall strategies for the enhancement and optimization of our commerce offerings. You will lead efforts to develop usage, value, and retention strategies, helping learners achieve their desired educational outcomes through edX. You’ll develop and drive an ambitious and innovative roadmap to bring value-added features and offerings into the product to increase learner value, improve customer LTV, and build a moat against competitor offerings. You’ll regularly engage with learners, business stakeholders, and engineering teams to identify, synthesize, and clearly communicate product requirements that create an outstanding experience and achieve desired outcomes for our learners and our university partners. Your work will help learners around the world find and succeed in courses on the edX platform, helping them achieve their goals. Responsibilities Include, But Are Not Limited To: Define strategy, target outcomes, and product priorities informed by customer and business needs. Create comprehensive roadmaps in support of delivering critical outcomes and regularly measure and communicate impact; adjusting course as needed. Interact directly with learners, educators, other product managers, and organizational stakeholders to understand emerging product needs and capture these in the form of product memos, demos, and executive presentations Define the engineering backlog, technical requirements, and product features and lead a cross functional team of engineering, data science, UX, and others to design solutions and deliver results Represent your team and work with edX leadership, the company, and external stakeholders Things That Should Be In Your Background: 5 years of experience in product management, ideally in B2C ecommerce or subscriptions-monetized consumer business Demonstrable experience driving revenue and engagement through product-led strategies and tactics Experience building and owning a product roadmap Structured and data-driven thinking with a strong bias to action Excellent communication and cross-functional leadership skills Strong empathy and intuition for our learners and customers Experience with agile software development Desire to improve access to education around the world Strong understanding of technical concepts Other Attributes That Will Help You In This Role: Experience with consumer subscription models Experience in eCommerce including B2C and B2B purchasing models Experience in education technology This is a hybrid position requiring 2-3 days per week at our office in Arlington, VA. Benefits & Culture Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. NoBackRow We offer comprehensive benefits (unique per country) and excellent work/life balance. Full-time, U.S.benefits include: Medical, dental, and vision coverage Life insurance, disability, and 401(k) employer match Free snacks and drinks in-office Generous paid holidays and leave policies, including unlimited PTO Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break The anticipated base salary range for this role is ($143,000 - $163,000), with potential bonus eligibility. Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired. 2U Diversity and Inclusion Statement At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 2U is committed to providing reasonable accommodations during our recruitment process. About 2U LLC For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. About edX edX is the education movement for restless learners and a leading global online learning platform from 2U, LLC. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And were not stopping there — were relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. 2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

Keywords: 2U, Washington DC , Senior Product Manager, Growth, IT / Software / Systems , State Farm, DC