Head of Marketing Technology and Marketing Analytics

Company: Cloudflare
Location: Washington
Posted on: August 7, 2022

Job Description:

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world's largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

What We're Looking For

As the Head of Head of MarTech and Marketing Analytics, you will run the Analytics and Technology group for Cloudflare. You will lead a cross functional team of internal stakeholders and work with external agencies/partners.

Primary Responsibilities

• Define and deliver Cloudflare's marketing technology architecture and roadmap
• Set a high bar for what marketing analytics can deliver, and develop the team to meet this bar
• Design/assemble flexible platforms that address ever-changing industry requirements around privacy, performance, and security
• Partner with leaders across the organization and industry (including leading Martech vendors) to develop new capabilities MarTech management
  
  Management
  
  • Drive a "can do" attitude that supports the business and delivers quality quickly and efficiently
  • "Own" the full process end to end, from paid and owned media campaigns, through our customer-facing landing pages, our lead qualification systems, to the hand-off to sales and the tracking of MQLs
  • Act as an effective thought partner, coach, and mentor to our marketing analytics team and help instill management best practices in its operations
    
    Work across the org
    
    • Cooperate with leaders and teams across the organization to drive company-wide initiatives
    • Get things done effectively when co-leadership and support are required from our SalesOps and Enterprise IT organizations
    • Drive increasingly ambitious "internal SLAs" with our demand generation teams (acquisition and expansion), as well as our brand and pay-as-you-go teams. "The buck stops here" on MarTech and Marketing operations
      
      Team building
      
      • Hire, manage, develop, motivate, and retail a high-performing team across MarTech and marketing analytics
        
        The ideal candidate
        
        • Has proven experience architecting, planning, evolving and managing MarTech in a rapidly growing B2B environment
        • Has successfully led and managed a marketing analytics team, and knows how to recruit, develop, motivate and retain a high performing marketing analytics team
        • Can operate both strategically as well as operationally and tactically as needed
        • Is a terrific leader who can articulate a coherent and compelling vision AND a very effective manager who gets things done quickly, thoughtfully, and with great attention to detail
        • Thrives in a collaborative, team-based environment
        • Has passion for the cutting edge and for continuous striving for best-in-class in MarTech and in marketing analytics
          
          What Makes Cloudflare Special?
          
          We're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
          
          Project Galileo : We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare's enterprise customers--at no cost.
          
          Athenian Project : We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.
          
          Path Forward Partnership : Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.
          
          1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here's the deal - we don't store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
          
          Sound like something you'd like to be a part of? We'd love to hear from you!
          
          This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
          
          Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
          
          Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.

Keywords: Cloudflare, Washington DC , Head of Marketing Technology and Marketing Analytics, IT / Software / Systems , Washington, DC