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Web Analytics Manager

Company: Latitude Inc.
Location: Washington
Posted on: April 10, 2021

Job Description:

Growing Government Contractor looking for a Web Analytics Manager TASK AND RESPONSIBILITIES WILL INCLUDE--- Analytics solution owner; responsibilities include product road mapping, development, and lifecycle management--- Manage the accuracy and stability of eight analytics applications--- Update the Tag Management system with the latest code versions and data configurations--- Write analytics technical and functional requirements for SAAS systems and web assets--- Implement new analytics software--- Perform a daily review of analytics data capture for all eight analytics applications--- Perform daily debugging of websites, mobile applications, and third-party platforms--- Notify stakeholders if issues arise with analytics data capture--- Administer user privileges to SAAS systems--- Perform SAAS training with stakeholders--- Run reports to examine data accuracy--- Collaborate with CMS technical leads and developers to implement analytics architecture--- Research industry standards for new product features or SAAS tools--- Draft SAAS recommendations based on industry standards--- Serve as the sole analytics technical lead and subject-matter-expert for five broadcast networks--- Manage the entire analytics infrastructure without official authority REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES--- Read and write JSON--- Database programming--- Website and SDK debugging--- Ability to work independently--- Ability to influence without authority--- Ability to manage workflow processes and software development--- Strong written and verbal communication skills and ability to present complicated concepts to people without a technical background--- Ability to collaborate with others across the organization--- Extensive experience with Adobe Analytics, Adobe Dynamic Tag Manager, Chartbeat, Optimizely, Crazy Egg, Quantcast, Facebook Instant Articles, Facebook Pixel, Google AMP, Google Newsstand etc.--- Must have extensive experience with Adobe Analytics; Google Analytics acumen cannot be substituted for Adobe Analytics experience

Keywords: Latitude Inc., Washington DC , Web Analytics Manager, IT / Software / Systems , Washington, DC

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