Web Analytics Strategist
Company: REQ
Location: Washington
Posted on: February 25, 2021
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Job Description:
We're seeking a qualified candidate for a full-time Web
Analytics Strategist within our Washington, DC office.Reporting
directly to the Director of Analytics, the Web Analytics Strategist
will serve as support to the Director and other
employees/departments to advance the departmental efforts to track
and report appropriate information in order to properly evaluate
the effectiveness of REQ's services.We build brands online, and
we're proud to work with some of the best consumer brands,
nonprofits, advocacy groups, small businesses, associations, and
influential people. Our diverse client base means a variety of
fascinating challenges and learning experiences for you. Expect
stimulating projects, educational opportunities, involvement in
strategy, and a fun team that values your contributions.At REQ,
you'll be surrounded by people who are curious, resourceful,
creative, enthusiastic, passionate, and proactive. We're a team of
thinkers, creators, and builders who act as trusted advisers to our
clients and stewards of their marketing budgets. We enjoy each
other's company and have fun while we work, which is why we were
named as a Best Place to Work in the Washingtonian and Washington
Business Journal.Responsibilities* Serve as a valuable resource on
client accounts and collaborate with account management and media
team for support in reporting* Take lead on client accounts and
hold responsibility for their analytics needs* Build reports from
the ground up to visualize data in a way that generates actionable
insights* Find ways to optimize data processes through automation*
Be a forward thinker and innovator; discover new opportunities to
advance our analytics practices and bring greater value to client
accounts* Work with team members to understand clients' business
objectives and marketing strategies in order to understand KPIs and
metrics for user behavior and campaign effectiveness * Retrieve,
compile, and format large volumes of data and visualizations for
use in client presentations and/or internal analysis* Execution of
ongoing reporting dashboards for both internal team members and
clients * Conduct quality assurance before delivery* Self-manage
deliverables, timelines, and project statuses and report any issues
to senior management * Support and build on Analytics best practice
guidelines* Be an agent to pass on any functional and conceptual
Analytics knowledge within the Agency and clients* Become familiar
with existing products and services and how to leverage their value
to gain insights* Work with Account Directors to deliver work on
time and within estimates * Work with other stakeholders and
clients to document deployment details and processRequirements*
Bachelor's degree in Mathematics, Statistics, Economics or any
other appropriate discipline, or equivalent experience* 3-5 years
of relevant, professional work experience* Experience working with
data from digital marketing platforms such as Google Ads, Facebook,
Salesforce, etc. * Comprehensive experience and understanding of
Excel * Demonstrated employee development and performance
management skills * Demonstrated ability to take lead on projects
and derive insights from data* Excellent interpersonal and project
management skills - Ability to effectively communicate complex
analytics concepts to those outside the industry/department *
Proficiency using at least one major BI Tool (Tableau preferred)*
Proficiency using tag management solutions such as GTM, DTM,
Tealium, Signal Tag, etc.* Proficiency with Google Analytics*
Proficiency with G Suite and Google Marketing Platform products
(Google Data Studio, Google Sheets, etc.)* Proficiency with ETL,
SQL, and database management (Google Big Query)* Experience with
Multi-channel attribution reporting (LeadsRX, Rockerbox, etc.) *
Experience navigating digital advertising platforms and their roles
in the digital marketing media mix* Desire to continually learn and
create a transfer of knowledge with internal stakeholdersNo
contractors or recruiters, please.REQ is an equal opportunity
employer and seeks qualified candidates regardless of race,
religion, gender, sexual orientation, disability, national origin
or age.Powered by JazzHRP3gxEaLRGH
Keywords: REQ, Washington DC , Web Analytics Strategist, IT / Software / Systems , Washington, DC
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