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VP of Brand Marketing

Company: Retail / Retail Stores, Fairfax, VA
Location: Fairfax
Posted on: July 14, 2018

Job Description:

Are you an accomplished and creative marketing leader Do you have passion for building high reach and scalable marketing channels like TV, web, and radio If you’re excited by the opportunity to help a dynamic growth company innovate powerful traditional and digital media efforts, read on! Company, the leader in custom apparel for groups and communities, is all about bringing people together. That's what inspires our innovative online platform, world-class customer support, and award-winning work environment. With 1,500+ team members (“Inkers”) and $350M in revenue, we are passionate about the success and well-being of our team and have earned frequent recognition as a top workplace from such organizations as Fortune Magazine and The Washington Post. Our customers are counting on us to come through for them, and that’s important to all Inkers - no matter what role they’re in. How you’ll make a difference:
As VP of Brand Marketing, you’ll play a vital role in the next stage of defining for, and sharing with, customers the unique value of our products and services - the amazing power of custom apparel to bring communities together. You’ll be motivated to ensure our high reach programs (TV, web, radio, etc) are diversified, effective, engaging, and able to deliver powerful brand messaging that helps make Company a household name as well as drive revenue. Your expertise and energy will support the growth and development of a talented, influential, and high performing team, as well as ensure the highest quality and value of partner relationships. You’ll operate as a leader within Marketing and across the enterprise so must be ready to zoom in and out as needed. In this role, you’ll report to the SVP of Marketing. What you’ll do:
Company’s products and services bring communities together. You’ll own ensuring that this powerful message is clear, compelling, and reaching a larger audience. To deliver here, you’ll: Drive revenue through effective, efficient, and scalable high reach marketing programs across TV, web, radio, and more in line with Company’s growth strategies Shift between right and left brain thinking easily - creatively solving problems while analyzing and assessing program or process effectiveness Ensure the highest level of execution - from targeting and messaging, to agency/platform selection, and financial management Demonstrate proven people and business leadership abilities day in and out to contribute to the values and character of Company How you’ll be measured:
Success in this role is critical to the success and growth of Company. Therefore, success will be measured by: Strength, performance, and compatibility of high reach marketing programs Contribution to overall revenue growth and brand recognition Performance of influencer and content marketing Health, happiness, and performance of your team Contributions made to peer group elevation and collaboration What we’re looking for:
This is a critical role so we’ve set our sights high: 10+ years of relevant marketing leadership experience, preferably in a similarly customer-centric and results oriented environment Proven development of performance oriented brand marketing programs Track record of success with diverse media platforms and bridging traditional and digital Demonstrated comfort in an analytically rigorous environment Proven ability to drive and track online response Demonstrated success in fostering a supportive, collaborative, and high performing team as well as identifying and developing new talent Experience identifying, managing, and leveraging partners and vendors Impeccable communication abilities including positive influence with senior leadership teams A head for business and a heart for people Pluses: Ecommerce and/or Omni-Channel experience In addition, you must share our company values—practicing the Golden Rule, taking Ownership, and driving and embracing Innovation.

Keywords: Retail / Retail Stores, Fairfax, VA, Washington DC, VP of Brand Marketing, Executive, Fairfax, DC

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