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VP of Campaigns

Company: Advertising & PR, Washington, DC
Location: Washington
Posted on: July 14, 2018

Job Description:

About The Job Company is hiring an experienced digital organizer, writer and manager to join our Campaigns and Fundraising team as a Vice President. The ideal candidate for this leadership role will have ten or more years of digital marketing and fundraising experience, as well as at least five years of management experience. This position will drive the relationships for the firm’s largest clients while mentoring a team of digital strategists and associates. Here’s some of the work you’ll do: Act as client lead for some of our largest clients to set goals and develop the strategies and tactics require to meet them. You’ll be the primary contact for the clients you manage and, for some clients, will manage a team of people. Work with leadership team to identify key races and campaign opportunities to drive positive change in the world. Mentor, train and develop staff, including overseeing new employee or client onboarding and providing career development opportunities. Manage digital associates in charge of production and writing on our team. Act as a supervisor to oversee the work being done by digital strategists and sr. digital strategists on the clients they manage. Development of a collaborative work culture. Peer reviewing colleagues work to improve copy. Oversee development of email calendars and fundraising projections for clients. Write. You and your team will write email content for the clients you manage, along with landing page content, ad copy and, often, social media content. Work with designers, web developers, videographers and advertising strategists to coordinate all services the firm provides to your clients. Work as part of the Campaigns Team leadership to make the tough decisions to how to manage and grow the team. The ideal candidate will have the following: Ten or more years of digital organizing or relevant experience — that means you have managed full-service digital campaigns for several years. Recent management experience, ideally at least five years. Served a senior leadership role on a campaign, organization, or firm. Experience managing multiple unique email programs, particularly with an emphasis on writing and fundraising. You haven’t just written email copy – you have an understanding of how to set a calendar, grow, project, and mobilize an email list, and mentor others to do the same. A willingness to try new tactics across all digital channels — whether they’re ideas you’ve dreamt up late at night, or trying something interesting you saw from another campaign, organization, or business. Analytical skills. Because testing and optimizing is such an important part of what we’re trying to do, you need to be able to analyze the impact of the creative tactics mentioned above. Excellent writing skills and the ability to develop a unique voice and compelling narrative across emails. We’re trying something different here: betting that we can deliver for our clients while respecting the intelligence of their supporters. That requires quality writing and creativity. Experience with paid advertising: both for acquisition and persuasion. Experience running social media campaigns on Facebook, Twitter, Instagram, Medium, and other channels. Good communication skills – you can interpret results for clients, explain strategic decisions and maintain smooth relationships. Ability to manage projects independently. Ability to communicate effectively with designers and web developers to convey client needs. Experience with constituent relationship management tools like Blue State Digital, Salsa, Convio, or NGP. Ability to be on-call for urgent client needs, sometimes on nights or weekends, as well as later hours during campaign season The following would be beneficial, but not required: Agency experience. Fluency in another language.

Keywords: Advertising & PR, Washington, DC, Washington DC, VP of Campaigns, Executive, Washington, DC

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