WashingtonRecruiter
the smart solution for Washington DC jobs

Director, Account Based Marketing (ABM) - Arlington

Company: Trustify
Location: Arlington
Posted on: June 14, 2018

Job Description:

At Trustify you will join a passionate and talented team of experts working tirelessly to make truth, trust, and safety accessible to every man, woman, and child on Earth via our network of intelligence analysts and licensed investigators.We do this mission and values-based work on both a pro bono basis as well as commercially in both the B2C and B2B markets.We also perform this work out of a deeply personal mission and calling inspired by our founders Jen Mellon and Danny Boice. If having a core impact on a mission and values-based organization that is literally saving lives excites you then we would love to hear from you.. First, a little about our cutlure:

  • We are democratizing access to private investigation and intelligence services for every individual, family, household, business and non-profit in the World
  • We are woman co-founded and woman led.
  • Thousands of pro bono cases helping victims of human trafficking, domestic violence, unjust incarceration, abuse and more.
  • Our staff is more than 70% female
  • Read more about our new Crystal City office here. We are looking for an experienced marketer to join our team to lead account based marketing for our B2B SaaS products and services. You will report to our C-level product executive and will have full autonomy to generate leads and acquire accounts at scale while optimizing for LTV:CAC ratio.This is an ideal position for someone who enjoys taking a scientific / quant approach to lead generation and customer acquisition and who loves to try out creative out-of-the-box growth tactics or hacks while also running the playbook of tried and true techniques.As ABM manager you will solely lead and build marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics as well as managing 3rd party vendors to meet pipeline requirements of account segments.Responsibilities
  • Own B2B lead generation and customer acquisition across the entire company
  • Fully responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the B2B sales teams within specific, targeted accounts and contacts.
  • Own the Account Based Marketing (ABM) practice as a whole across the entire company
  • Develop 1:1, and 1: few tactics designed to penetrate targeted accounts.
  • Constantly try new and creative tactics/hacks that may or may not have ever been done before
  • Fully own ad creative, copy, assets and landing pages so that you are fully empowered and unhindered to succeed in your job
  • Optimize conversion rates at all times
  • Run lots and lots of A/B tests
  • Manage your own pre-defined budget with full autonomy
  • Identify, engage or hire any and all resources needed to be successful
  • Identify, purchase, or subscribe to any and all tools, products and services needed to be successful
  • Report frequently to CEO and C-level product exec using actual data to compile unit economics and cohort analysis overall and by channel, campaign, tactic
  • Liason between marketing and inside, partner, and field sales teams Requirements
  • Minimum of 5 year's experience in a high-tech B2B demand generation, ABM, or field marketing role
  • Bachelor's degree in Marketing, Business, or comparable education/experience
  • Best in class marketing, demand generation, and channel experience with a B2B tech company or SaaS product
  • Proven track record executing innovative and multi-part event and demand generation programs
  • Proven track record with account-based marketing programs and large account selling teams
  • Measurable success creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, PPC, SEO, and social
  • Measurable success building, launching and reporting on campaigns using best-in-bread tools
  • Successful track record of developing and managing multiple marketing programs simultaneously
  • Prior success targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns
  • Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads
  • Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth
  • Ability to operate in a fully autonomous manner i.e.to be a "one woman" or "one man" show.Should be able to execute unencumbered by dependence on internal copywriters, designers, developers when necessary or prudent
  • Expert in content marketing and content magnets
  • Expert in landing page and conversion rate optimization tactics
  • Data-driven mindset and practitioner of the build -> measure -> learn -> cycle
  • ABM experience in the legal, finance, or political verticals is a huge plus Benefits
  • Diversity is critically important to us, hence why our staff composition is > 40% ethnic minority
  • Nursing mothers rooms in the office, liberal maternity/paternity leave, adoption stipend benefit
  • Competitive base salary & equity plan
  • Health, dental, & vision coverage
  • Casual work environment
  • Great location in Crystal City and Metro accessible
  • Commuter benefit stipend
  • Free gym access
  • 8 for 8 Community Service Policy
  • Relocation package available

    Keywords: Trustify, Washington DC, Director, Account Based Marketing (ABM) - Arlington, Executive, Arlington, DC

    Click here to apply!

    Didn't find what you're looking for? Search again!


    I'm looking for
    in category
    within


  • Other Executive Jobs


    Chief Information Officer
    Description: When disaster strikes, America looks to FEMA. Now FEMA looks to you. Join our team and use your talent to support Americans in their times of greatest need. The Federal Emergency Management Agency FEMA (more...)
    Company: Government Administration, Washington, DC
    Location: Washington
    Posted on: 06/23/2018

    Director of Finance & Accounting - Dual Property - Bethesda Marriott (18001M4F)
    Description: Heres To Your Journey with Marriott Hotels Resorts Suites Marriott Hotels, Marriott Internationals flagship brand with more than 500 global locations, is advancing the art of hosting so that our guests (more...)
    Company: Gaylord Opryland Resort & Convention Center
    Location: Baltimore
    Posted on: 06/23/2018

    General Manager
    Description: Job Ad br Do you strive to be the best Do you motivate others to want to be like you Do you excel at your job Then Join us in our quest for world domination by way of great food and hospitality (more...)
    Company: P.F. Chang's China Bistro
    Location: Baltimore
    Posted on: 06/23/2018


    Sales Management Trainee
    Description: If you're looking to jump-start your career with a clear path to advancement, then the Enterprise Management Training Program is for you. Whether you see yourself in sales, business development, customer (more...)
    Company: Enterprise Rent-A-Car
    Location: Temple Hills
    Posted on: 06/23/2018

    Configuration Management Engineer
    Description: Configuration Management Engineer needs - 6 years of experience with working in Windows environments.
    Company: Global Channel Management, Inc.
    Location: Baltimore
    Posted on: 06/23/2018

    Restaurant Manager
    Description: Job DescriptionWe are seeking a Restaurant Manager to join our team You will be responsible for providing customers with a memorable dining experience.Benefits:
    Company: Patrice & Associates
    Location: Washington
    Posted on: 06/25/2018

    Director - Strategic Claim Unit, Specialty Coverage
    Description: Job Summary br br br br The Strategic Claim Unit of Specialty Claim is currently recruiting for a seasoned coverage expert. The ideal candidate will have a minimum of seven years of in-depth coverage (more...)
    Company: CNA
    Location: Washington
    Posted on: 06/25/2018

    CONSTRUCTION ESTIMATOR /PROJECT MANAGER
    Description: Job Description CONSTRUCTION ESTIMATOR /PROJECT MANAGER General Summary About PRI Construction is a fast-growing company that has earned a great reputation with the Multifamily industry. For the past (more...)
    Company: Professional Renovations, INC
    Location: Columbia
    Posted on: 06/23/2018

    Senior Security Manager
    Description: Every day at Perspecta, we enable hundreds of thousands of 13 people to take on our nation---s most important work.-- We---re a company founded on a diverse set of 13 capabilities and skills, bound (more...)
    Company: Perspecta
    Location: Rockville
    Posted on: 06/25/2018

    Paralegal/Compliance Project Manager
    Description: Job DescriptionJOB TITLE: COMPLIANCE PROJECT MANAGER br br LOCATION: RESTON, VA br br REPORTS TO: SENIOR COUNSEL AND DIRECTOR br br JOB FUNCTION: br br comScore, a leading technology firm (more...)
    Company: comScore
    Location: Reston
    Posted on: 06/23/2018

    Log In or Create An Account

    Username:
    Password:
     

    Forgot password?


    Find us on Facebook

    Find us on LinkedIn