Director of Marketing & Communications
Company: Tennessee Society of Association Executives
Location: Washington
Posted on: October 31, 2024
Job Description:
NAGC seeks a driven and dynamic marketing & communications
professional to join our small but mighty team. NAGC is a small
staff organization where every team member wears many hats and has
the opportunity to stretch beyond their job description. NAGC's
staff team maintains a member-centric approach while committing to
innovation. The NAGC team believes in utilizing technology to
enhance productivity and create a positive work-life integration
while providing exceptional member service. The Director of
Marketing and Communications will elevate and extend NAGC's
marketing and communications efforts to expand the association's
visibility and enhance its growth. Reporting to the Executive
Director, the Director of Marketing and Communications will oversee
the promotion and branding of the organization, develop strategies
associated with overall NAGC awareness, promotion, and
communications, and drive growth in membership, product sales, and
event success. Measures of success for this role include maximizing
growth in both dues and non-dues revenue, increasing the
Association's customer base, and enhancing NAGC's brand image. The
Director of Marketing and Communications will work closely with
other senior staff within the organization as a partner on a
variety of strategic initiatives. NAGC fosters a collaborative team
environment with highly self-motivated and enthusiastic staff. This
position is remote. The ideal candidate will be located in the
Washington, DC metro area. Principal Duties and Responsibilities
Marketing
- Develops and executes comprehensive marketing plans and
promotional activities for all NAGC programs, including but not
limited to the NAGC Annual Convention, membership, professional
learning events (both in-person and online), and publications.
- Collaborate with other staff to identify marketing needs and
develop marketing plans, including the development of creative
copy, email campaigns, internal and external ads, and measures of
campaign success.
- Identify, collect, and analyze marketing and communications
metrics to evaluate against team goals and objectives.
- Create and implement a consistent and creative social media
strategy designed for each channel's unique audience.
- Establish and oversee best practices in digital marketing,
including SEO, PPC, email marketing, and metrics analysis.
- Enhance and protect the NAGC brand by ensuring consistent and
accurate execution of its image and messaging across all
collateral.
- Oversee the creation and editing of digital messaging,
advertisements, artwork, and other marketing materials.
- Maintain a general marketing calendar to track all campaigns
and initiatives.
- Efficiently manage the marketing budget and allocate resources
effectively across all activities. Communications
- Develop and implement a comprehensive communications strategy
to increase the visibility of the association, its activities, and
strategic priorities.
- Collaborate with staff to proactively build awareness for
gifted and talented education through proactive communications and
media relations.
- Oversee and coordinate maintenance of the NAGC website and
ensure that the website promotes current and accurate
information.
- Oversee media and public relations for the association,
including the creation and dissemination of press releases and
management of media contacts.
- Create, write, edit, and produce collateral, articles, social
media content, and other materials as needed.
- Oversee the development and dissemination of the weekly
NewsSource newsletter. About You
- You're a collaborator. Working with teams and building
consensus energizes you.
- You are always looking to improve. You're not one to rest on
your laurels. You're always looking for ways to learn from past
experiences and build on success.
- You are creative, love to innovate, and thrive in a
mission-driven environment.
- You have a start-up mentality. NAGC is a small team, so
individuals who can see the big picture beyond their specific job
description succeed here.
- 5-7 years of professional marketing, communications,
advertising, or public relations experience, preferably in an
association or non-profit environment.
- Experience working with vendors, developing and managing
budgets, and managing revenue centers of the organization.
- Commitment to working with shared leadership and
cross-functional teams.
- Highly effective collaboration and project management
skills.
- Excellent writing/editing and verbal communication skills.
- High energy, maturity, and leadership with the ability to serve
as a unifying force and to position communications discussions at
both the strategic and tactical levels.
- Self-starter, able to work independently, and entrepreneurial;
enjoys creating and implementing new initiatives.
- Proven ability to work independently in a changing environment
and manage and prioritize multiple projects with competing requests
and deadlines.
- Strong orientation toward service to others.
- Commitment to advancing diversity, equity, and inclusion,
including personal and organizational growth.
- Advanced proficiency in MS Office (Word, Excel, Outlook,
PowerPoint) and other business tools such as Zoom and
SharePoint.
- Travel required-to the annual convention, affiliate
conferences, and related education conventions as necessary.
- Bachelor's degree in marketing, communications, business, or
education; a master's in business, marketing, or communications is
a plus.
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Keywords: Tennessee Society of Association Executives, Washington DC , Director of Marketing & Communications, Executive , Washington, DC
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