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Digital Paid Media Manager

Company: Astound Broadband Powered by RCN
Location: Springfield
Posted on: February 12, 2024

Job Description:

Astound Broadband, the sixth-largest telecommunications provider in the United States, is a leading supplier of cutting-edge technology and communications services and applicants like you make it all possible. To develop your career, we provide one-on-one training and coaching, a supportive work environment and the opportunity to represent a superior telecommunications company. Guided by our cultural values, we recognize that our work can t be done well without a team that fully reflects our customers and communities. Diversity, Equity & Inclusion (DEI) are more than a goal for Astound. DEI is a responsibility and a commitment we invest in every day because we understand that a diverse workforce and culture that is truly inclusive, where our team members feel heard, valued, respected, and encouraged to reach their full potential, leads to more engaged employees, creates more effective teams and fosters greater innovation and creativity.Additionally, we offer a robust benefits package, including rewards, recognition and employee discounts to ensure your continued success. With us, you ll stay empowered to do your best work by creating astounding possibilities for local communities and beyond. Position Overview:Astound Broadband is currently searching for a Digital Paid Media Manager! The Digital Paid Media Manager supports the everyday operations of the Paid Media program for Astound Broadband. This is a detail-oriented role acting as a project manager, administrator and consultant within the Paid Media disciplines. The Digital Paid Media Manager runs day-to-day details and operations of Corporate and local marketing digital marketing campaigns to ensure the timeliness and the success of these programs. The Digital Paid Media Manager reports to the Senior Manager, Digital Paid Media, providing excellent customer service within areas of marketing, project management, reporting, invoicing/billing, operational processes, deadlines & delivery, and any other day-to-day needs of the programs. Where you will work:

  • This position will be based in Astound s Falls Church, VA office. A Day in the Life of the Digital Paid Media Manager:
    • Lead the Affiliate/Partner marketing program with our AOR, maintaining and growing the national Affiliate program.
    • Development of annual business plan for Affiliate.
    • Sales forecasting, contract management, and brand auditing/publisher compliance.
    • Strategic partner identification, recruitment, activation, and optimization.
    • Monitor account activity, analyze performance, and identify areas of improvement/promotion or further partnership for increased revenue.
    • Ideate and implement testing initiatives in key areas such as ad creatives, promotional schedules, publisher communications, and 3rd-party tools.
    • Guide the agency in vetting and partnering with new publishers, foster strategic relationships with key publishers and run tools that drive the channel forward.
    • Provide technical assistance to partners, supplying them with creative packages, operational data, reporting and links, tagging, and instrumentation, as needed.
    • Keep abreast of competition and issues within the Affiliate/performance marketing industry and relevant products.
    • Support day-to-day project management of paid media program/campaigns and programs for local marketing teams.
    • Proactively, review/develop campaign documentation including campaign briefs, performance reports, creative briefs, request forms, and new market initiatives. Act as a liaison to B2B and lead Corporate Residential function to support in campaign development, documentation, and logistics.
    • Asset management including, copy, pricing, and other campaign elements.
    • Proactively support/assist with workflows to deliver on-time launches and project timelines.
    • Support accounting/finance teams in highly accurate and clear budget/invoice management (payment documentations, budget changes, reconciliations). Support fiscal accountability of agency spend, as needed.
    • Take direction from Senior Manager, Digital Paid Media and Digital Marketing SVP to understand and enact campaigns/programs; working, each day, to move priorities and projects along with urgency.
    • Review and understand historical testing, innovations and best practices within paid media. Proactively maintain testing documentation and master testing plan with agency. Align with onsite test plans.
    • Publish best practices. Working with agency & Senior Manager, Digital Paid Media - communicate and reinforce best practices that are foundational to the program.
    • Evolve testing program to find gold in new opportunities, devise new tests, and uncover innovations.
    • Design digital paid media campaigns to efficiently drive sales, and meeting company goals in key geographic markets and consumer segments.
    • Be an integral team player fitting in where team and program support is needed.
    • Other duties as assigned What You Bring to the Table:
      • 3-5 years of Affiliate Marketing, Paid Media or Digital Project Management experience is required. PMI or industry certifications are preferred.
      • 1-3 years of data reporting/analytics experience is required. Ability to read and interpret paid media/digital data is critical.
      • Experience with Affiliate networks/platforms: ShareASale, Commission Junction, Clearlink, Impact Radius, etc. is preferred.
      • Experience managing testing in marketing disciplines, paid media or general digital preferred.
      • Strong computer skills including Google/MS Office Suite, Google Marketing Platform/360, Google Adwords, Google Analytics and strong Excel skills is required. Skills in other modern digital advertising platforms is a plus. Experience with CRM and/or DMP systems is preferred.
      • Proven success working in fast paced, innovative environment with a strong ability to multi-task, prioritize and manage multiple deadlines concurrently.
      • Track record of commitment and follow-through on simultaneous projects.
      • Highly organized, detail oriented and excellent time management required.
      • Strong sense of customer service.
      • Exceptional communication & interpersonal skills. Education:
        • Bachelor s degree required - Major in Business, Marketing/Advertising, or related degree. MBA a plus. We're Proud to Offer a Comprehensive Benefits Package Including:
          • Competitive compensation
          • 401k with employer match and immediate vesting
          • Tuition reimbursement program
          • Employee discount program
          • Entrepreneurial yet established and growing organization where you can make a true impact!
          • And more! Company Mission:Take Care of our CustomersTake Care of Each OtherDo What We Say We Are Going To DoHave Fun! EEO StatementAstound Broadband is proud to be an Equal Opportunity Employer. We embrace, support, and thrive on each other s differences to maximize the experience of our teammates and our community. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. CCPA Employee Privacy Policy (For California Candidates Only): Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor s legal duty to furnish information. 41 CFR 60-1.35(c) Associated topics: booking, business, celebrity, expert, head, lead, manager, monitor, specialist, supervise

Keywords: Astound Broadband Powered by RCN, Washington DC , Digital Paid Media Manager, Executive , Springfield, DC

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