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Marketing Analytics Manager

Company: The Washington Post
Location: Washington
Posted on: November 26, 2022

Job Description:

Job Description



Job Summary



The Marketing Analytics Manager will play a key role in the success of the growing Brand and Consumer Marketing team. This individual will work with internal data scientists and external media partners to measure and evaluate complex, multi-platform digital and traditional media campaigns. They will present insights and recommendations across the company to high-level stakeholders, and drive marketing strategy forward.



Motivation



* Your mission is to leverage data to improve usage, engagement and ultimately subscription.

* You seek insights from internal teams and media partners to hone media measurement and evaluation.

* You are naturally curious and always take the extra steps to necessary to diagnose and treat challenges.

* You are a born self-starter with an earnest work ethic.

* You are organized, efficient and always looking for solutions to any challenge.

* You can juggle multiple projects with ease. In fact, you thrive with more than one responsibility.

* You can communicate complex ideas and solutions effectively to those not well versed in your discipline.

* You receive feedback enthusiastically and thrive in a collaborative environment.



Responsibilities



Reporting and analysis



* Create, maintain and evolve reporting dashboards and documents as the Brand and Consumer Marketing team's liaison to the Analytics team.

* Analyze marketing campaign results and provide strategic insights that inform optimization.

* Identify, monitor, and propose ways to improve campaign measurement and performance.



Testing and measurement



* Own test roadmaps around brand lift and audience behavior including related analysis, strategy and recommendations to inform future campaigns.

* Partner with Analytics to identify audiences suitable for testing purposes.

* Evaluate third-party testing partner capabilities to implement on campaigns measuring brand lift.



Alignment and communication



* Work with Analytics to deconflict first and third party metrics and to automate and streamline data-related tasks.

* Confer with marketing leads on reporting requirements and deliver campaign updates and holistic analyses to key stakeholders.



Qualifications



* 7+ years experience managing marketing analytics for a major brand

* Experience with Campaign Manager 360 or another ad server and common digital ad tracking technologies

* Experience with reporting and data visualization (Data Studio a plus)

* Advertising agency experience preferred

* Deep working knowledge of media metrics and measurement

* Strategic approach to campaign analysis

* Highly organized with strong attention to detail

* Strong analytical skills

* Proficiency in Excel



The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.



The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?



#washpostlife

Keywords: The Washington Post, Washington DC , Marketing Analytics Manager, Executive , Washington, DC

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