Senior Director of Demand Generation, Residential

Company: CoStar Group
Location: Washington
Posted on: November 26, 2022

Job Description:

Job Description
Senior Director of Demand Generation, Residential - Washington, DC
Overview
CoStar Group is looking for a Head of Demand Generation for its residential marketplaces. This individual will report to the Head of Marketing for Residential and lead digital marketing campaigns that drives consumer traffic and agent leads for Homes.com and Citysnap. To be successful in this role, you will need to see the big picture, define an ambitious plan and goals that align to overall business objectives, and execute daily at the highest level. You'll have the opportunity to come in on the ground floor to establish a disruptive brand that will become a category leader with tremendous reach and awareness.
The role requires a dexterous leader who can see the big picture and develop strategy while also rolling up their sleeves for the day-to-day work required. In this role you will be responsible for our digital marketing strategy and execution including retargeting, paid social, digital audio, email, SMS, programmatic and mobile app promotion. You'll partner closely with our product team that's responsible for SEO and SEM. You'll be working to build out a team and develop the demand generation function while partnering with a range of stakeholders internally and externally including agencies and senior leadership.
HYBRID Environment

• 4 days onsite / 1 day remote
  Responsibilities
  
  • Oversee a multi-million-dollar monthly media budget and forecasting, driving efficient consumer traffic, app downloads and agent leads
  • Lead a group of team members and agency partners to allocate, invest, and optimize the performance media budget across all channels to meet our business targets
  • Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels
  • Work closely with analytics and technology partners to build a world-class performance marketing engine across tracking, attribution, and optimization
  • Partner with Marketing Analytics to oversee campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementality
  • Oversee strategy and performance to drive the marketing funnel from brand awareness to conversion to retention
  • Innovate and implement test and learn strategies and drive scalable results
  • Develop lead nurture and retargeting strategies
  • Lead QBRs and strategic documents that highlight learnings from our media investments
  • Build and lead a team to assess campaign performance, drive insights, identify opportunities for improvement, and drive business impact through optimization and growth
  • Develop strong relationships with agencies and platform partners. Be aware of new opportunities and products from partners to drive more scale
  • Keep on top of industry trends and best practices
    Basic Qualifications
    
    • Bachelor's degree
    • 15+ years' experience in acquisition marketing and performance/growth marketing with direct oversight of email, display, retargeting, paid social, and funnel optimization
    • 5+ years building, overseeing, and developing a diverse team responsible for digital marketing
    • Track record of growing marketing investment on a measurable basis at scale; experience managing large budgets and a deep understanding of finance and budgeting
    • Demonstrated ability to work and influence decision makers in a fast-paced and matrixed organization
    • Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization
    • Strong understanding of digital marketing trends
    • Ability to navigate between the strategic and tactical; can see the big picture and dig in to execute when needed
    • Experience managing agencies and vendors
    • Familiarity with attribution models, expertise in customer segmentation and the use of test and learn strategies to optimize campaigns
    • Highly proficient in the use of third-party analytics, reporting tools, and digital marketing platforms
      Overview Of Company
      Founded in 1987, CoStar Group is the leading provider of commercial real estate information, analytics, and online marketplaces. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availability. Behind some of the most well-known brands in the industry, CoStar Group includes CoStar, the largest provider of CRE research and real-time data; LoopNet, the most heavily trafficked mobile and online real estate marketplace; Apartments.com, the premier rental home resource for renters, property managers and owners; STR, the leading provider of performance benchmarking and comparative analytics to the hotel industry; BizBuySell, the largest online marketplace for businesses-for-sales; and Lands of America, the leading operator of online marketplaces for rural real estate.
      Headquartered in Washington, DC, CoStar Group maintains offices throughout the U.S. and in Europe, Canada, and Asia with a staff of over 4,300 worldwide.
      What's In It For You
      Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. In addition to generous compensation and performance-based incentives, you'll be supported in both your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.
      Our Benefits Package Includes (but Is Not Limited To)
      
      • Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
      • Life, legal, and supplementary insurance
      • 401(K) retirement plan with matching contributions
      • Employee stock purchase plan
      • Paid time off
      • Tuition reimbursement
      • On-site fitness center and/or reimbursed fitness center membership costs (location dependent).
      • Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks
        Be part of a team of professionals enjoying the opportunity to learn, do, and grow in a rewarding atmosphere. But don't just take our word for it -- see why our team chose to work at and stay at CoStar Group: https://www.youtube.com/watch?v=CVbJRnJ2sX0
        CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

Keywords: CoStar Group, Washington DC , Senior Director of Demand Generation, Residential, Executive , Washington, DC