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Product Marketing Manager

Company: Blue Orange Digital
Location: Washington
Posted on: November 26, 2022

Job Description:

Product Marketing Manager - Position Overview:Blue Orange Digital is a cloud-based data transformation and predictive analytics development firm with offices in NYC and Washington, DC. From startups to Fortune 500's, we help companies make sense of their business challenges by applying modern data analytics techniques, visualizations, and AI/ML. Founded by engineers, we love passionate technologists and data analysts. Our startup DNA means everyone on the team makes a direct contribution to the growth of the company.The ideal candidate will have a progressive marketing background in product marketing, campaign management, channel strategies, GTM execution, and sales enablement to drive lead acquisition. We're looking for a product marketing manager with a passion for customer-centric marketing, partnering closely with Sales and Product, along with developing and innovating product programs that resonate with our target audiences.As a data-driven analytics firm, we're excited to see your resume filled with specific results and accomplishments!What You Will Do:

  • Collaboration:
    • Partner with the Chief Product Officer to better understand and influence the product roadmap by applying product marketing disciplines such as V.O.C., segmentation, adoption metrics, opportunity sizing, and acting as a single source of truth between sales and product.
    • Partner with the Vice President of Marketing to support revenue growth by applying marketing disciplines to drive integrated marketing strategy, planning, execution, and communications.
    • Partner with the product owner(s) to better understand the product, create impactful marketing campaigns, and influence product interactions.
    • Supporting the marketing partnership strategy by identifying key opportunities with top players, customers, and brands to build comprehensive marketing programs.
    • Manage vendors to ensure that projects are completed in a timely and efficient manner while remaining on budget.
      • Tactical Planning and Execution:
        • Develop and execute GTM strategy for a portfolio of products.
        • Develop concise, compelling messaging, positioning, copy, and content, while maintaining a consistent message across various channels and formats.
        • Develop, execute, and maintain a 12-month product marketing calendar.
        • Led and execute both online and in-person product marketing and product launch events. This includes webinars, trade shows, and partner events.
        • Design, manage, and execute integrated, multi-channel marketing campaigns (social, website, ads) and content marketing (case studies, whitepapers, articles) campaigns intended to generate sales leads, accelerate sales cycles, and grow product and brand awareness.
        • Establish goals, KPIs, and metrics for campaigns and assess campaign success at the campaign, activity, and channel levels to inform future campaign tactics.What You Will Need:
          • Bachelor's degree in marketing, business, or similar
          • 5+ years of product marketing experience, ideally in a B2B environment
          • Experience in: Salesforce, HubSpot, GSC, GA, Asana, Adobe Suite
          • Advanced Excel skills, including the ease with formulas and pivot tables
          • Excellent English - written and verbal communication skills
          • Strong analytical skills and a data-driven mindsetOur Benefits Include:
            • Unlimited PTO
            • 401k Match
            • Healthcare, Dental, Vision, Life
            • Professional Development support
            • Parental leave
            • Flexible work hours
            • Washington DC, New York, RemoteSalary: 85,000 - 100,000 (USD $)Blue Orange Digital is an equal opportunity employer.

Keywords: Blue Orange Digital, Washington DC , Product Marketing Manager, Executive , Washington, DC

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