REMOTE Email Marketing Manager
Company: Insight Global
Posted on: September 24, 2022
- 3-5 years of experience in an Email Marketing Manager Role
- Data and results-driven with exceptional detail and knowledge
around metrics, A/B testing, and ROI analysis
- Champion of customer-centric marketing; passion in leveraging
data to achieve business outcomes
- Experience with CRM, marketing automation, Email Service
Providers, and web analytics platforms
- Understanding of email marketing best practices
- Experience in developing and implementing automated email
- Proven experience establishing strong collaborative
relationships across varied sets of stakeholders
- Ability to manage time and multiple priorities with a variety
of internal and external stakeholdersPLUSSES
- Experience in multi-channel retail industry - HIGHLY
PREFERREDDAY TO DAY An employer is seeking an Email Marketing
Manager for a large automotive client sitting fully remote.
- Drive the definition, implementation and maintenance of
data-powered email channel, lead nurturing and automation programs
that supports revenue and company objectives.
- Own customer email communication development and execution with
content, relevancy, smart segmentation, and personalization to
drive customer engagement, adoption, and retention within our
- Define and drive strategy to increase engagement across all
email streams, including onboarding, transactional messages, drip
campaigns, and re-engagement.
- Plan and execute ongoing testing (layout, format, frequency,
copy, etc.) to continuously improve email performance focused on
user engagement driving towards our KPIs.
- Develop weekly, monthly, and ad hoc reporting on email
performance. Leverage data to prioritize initiatives, including own
automated dashboards to measure and report on campaign progress and
effectiveness for key stakeholders along with key takeaways and
- Coordinate with multiple teams from Marketing teams, Pre-Cruise
Revenue team, Creative Services, CRM, and IT to setup and execute
- Monitor the marketplace to keep ahead on best practices,
best-in-class vendor opportunities and strategies of our
competitors and other leading marketers.
Keywords: Insight Global, Washington DC , REMOTE Email Marketing Manager, Executive , Washington, DC
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