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Director of Product Marketing, IgniteTech (Remote) - $400,000/year USD

Company: Crossover for Work
Location: Washington
Posted on: August 7, 2022

Job Description:

Crossover is the world's #1 source of full-time remote jobs. Our clients offer top-tier pay for top-tier talent. We're recruiting this role for our client, IgniteTech. Have you got what it takes?Are you an expert B2B enterprise software product marketer with a flair for creating edgy messaging? Have you ever had to reign in your content because you were worried it would be too controversial, or how your management would react to it? Why not lose those shackles and work for us instead? We do not shy away from messaging that may rile up the industry; instead, we embrace it.IgniteTech is an enterprise software company with over 50 solutions ranging from mobile app development platforms to database load balancers. At a company level, we are already disrupting the industry through our unique subscription model that offers an entire library of solutions for a single subscription price.At a product-level, we want you to craft provocative and industry-disruptive marketing messages without worrying about toeing any lines or corporate heads getting in your way. You will have the top-down ownership of the marketing success of our products, acting as the de-facto CMO with one of the most exciting product portfolios in the enterprise software industry.If you want to craft edgy, provocative messages for a broad portfolio of software solutions, apply now!What You Will Be Doing

  • Reviewing product vision and roadmap documents to understand the key technical differentiation of our product versus the competition
  • Drafting key marketing messages centered around this differentiation and deciding which customer personas to target
  • Reviewing campaigns that were ineffective in delivering the key messages to the target persona(s), identifying the root cause of the ineffectiveness, and providing targeted coaching for your team to design better campaign plansWhat You Won't Be Doing
    • Developing marketing messages based on customer feedback
    • Developing generic marketing messages that are not based on a deep understanding of the product-customer fit
    • Making low-level decisions on specific content pieces or reviewing content copiesDirector Of Product Marketing Key ResponsibilitiesDesign and deliver bold, strategic marketing campaigns tailored to each of our products' differentiating factors and key buyer personas.Basic Requirements
      • Experience leading a team in product marketing for a technical or software product
      • Experience in driving the marketing changes from the acquisition of a new company or product
      • Have strong opinions and not be afraid of sending out industry-disruptive messagesNice-to-have Requirements
        • Experience as a marketing leader for a broad portfolio of B2B software productsAbout IgniteTechIf you want to work hard at a company where you can grow and be a part of a dynamic team, join IgniteTech!Through our portfolio of leading enterprise software solutions, we ignite business performance for thousands of customers globally. We're doing it in an entirely remote workplace that is focused on building teams of top talent and operating in a model that provides challenging opportunities and personal flexibility.A career with IgniteTech is challenging and fast-paced. We are always looking for energetic and enthusiastic employees to join our world-class team.We offer opportunities for personal contribution and promote career development. IgniteTech is an Affirmative Action, Equal Opportunity Employer that values the strength that diversity brings to the workplace.There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!Working with CrossoverThis is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover. The compensation level for this role is $200 USD/hour, which equates to $400,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.What to expect next:
          • You will receive an email with a link to start your self-paced, online job application.
          • Our hiring platform will guide you through a series of online "screening" assessments to check for basic job fit, job-related skills, and finally a few real-world job-specific assignments.Important! If you do not receive an email from us:
            • First, emails may take up to 15 minutes to send, refresh and check again.
            • Second, check your spam and junk folders for an email from Crossover.com, mark as "Not Spam" since you will receive other emails as well.
            • Third, we will send to whatever email account you indicated on the Apply form - by default, that is the email address you use as your LinkedIn username and it might be different than the one you have already checked.
            • If all else fails, just reset your password by visiting https://www.crossover.com/auth/reset-password if you already applied using LinkedIn EasyApply. Crossover Job Code: LJ-4811-US-Washingt-DirectorofProd1.005

Keywords: Crossover for Work, Washington DC , Director of Product Marketing, IgniteTech (Remote) - $400,000/year USD, Executive , Washington, DC

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