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Regional Marketing Manager - 3K Sign on Bonus

Company: Edgewood Management
Location: Gaithersburg
Posted on: June 26, 2022

Job Description:

Regional Marketing ManagerEdgewood manages a portfolio of over 22,000 residential apartment units in 12 states and Washington, DC. Known for its extensive expertise in affordable housing, we are recognized by the National Affordable Housing Management Association (NAHMA) and the National Multi-Housing Council (NMHC). Additionally, our Vantage Management brand represents our expertise in managing conventional and market rate residential properties. We offer a full suite of real estate management and financial services to property owners, specializing in developing innovative solutions and all aspects of property assets: operations, administrative, financial and physical. At the same time, our mission for our clients, our residents, our employees and our communities is to help improve people's lives.**$3,000 Sign on Bonus**Job Description:The Regional Marketing Manager (RMM) will directly support an assigned portfolio of properties by delivering impactful property marketing campaigns, and influence leasing and training programs. - The RMM will collaborate with operations leadership and Community Managers to maintain and/or improve occupancy and rental income at the sites through the creation and implementation of effective marketing and leasing efforts.Essential Duties: - The duties below are a general guideline for the Regional Marketing Manager position and do not constitute all tasks or initiatives expected of the person. - There may be other duties assigned to the Regional Marketing Manager by his/her supervisor to effectively manage the portfolio. - This position will include roughly 10%-20% travel to assigned properties.

  • Leads in the development and execution of marketing strategies and programs that support achievement of the portfolio's financial performance goals by implementing action plans around marketing, advertising, leasing, new development presentations, and client communications.
  • Partners with regional leadership and community managers to implement creative marketing and advertising strategies and solutions that adhere to budgeted guidelines, including the use of online advertising, corporate and property websites, SEO/SEM, social media, referrals, signage, outreach and email marketing, and other tactics, and appropriately selects marketing techniques that fit the property's desired resident profile and market conditions.
  • Create and maintain targeted and relevant online content for property websites, social media and advertising, including copy, video, and photography. Monitors multi-channel advertising (weekly, monthly and quarterly) results and makes adjustments as necessary.
  • Provides additional marketing support to under-performing properties by analyzing the current traffic and leasing performance, troubleshooting and identifying factors contributing to the performance, developing and implementing aggressive marketing, advertising, pricing, and promotional campaigns, and closely following up to evaluate results and make any necessary changes.
  • Oversees and manages the development of models/curb appeal deliverables, creative communication pieces, promotional materials, presentations, websites, reports and training materials for assigned portfolio of properties.
  • Takes the lead in making presentations to owners/clients by preparing proposed marketing and advertising plans and developing/delivering reports that highlight the property's marketing plans and success, as well as new opportunities.
  • Identifies and meets with marketing vendors, reviews proposed service contracts for preferred and favorable rates, recommends creative service providers, and monitors and manages advertising partners for product and quality on a monthly or quarterly basis.
  • Monitors markets for trends, forecasts, job growth, and other economic conditions which may impact occupancy and leasing effectiveness within the portfolio, recommends changes and response strategies to offset market downturns or opportunities, and provides feedback and recommendations to property management on improving struggling asset performance and maximizing revenue generation on performing assets.
  • Collaborates and shares best practices with marketing team, supports corporate events and initiatives, and is a brand leader within the Edgewood and Vantage organizations.
  • Train new and existing employees on digital marketing tactics and brand standards, including best practices for social media efforts and online reputation management. -Required Skills and Experience:
    • Minimum 5 years of experience in the multifamily housing industry with a focus on leasing and marketing.
    • Minimum 5 years of experience handling marketing responsibilities for a diverse portfolio of communities including new construction, lease-up, renovated, affordable and conventional.
    • Minimum 5 years of experience with or general knowledge of social media campaigns to include: Facebook, Instagram, Twitter, GMB, Blogs and others.
    • Ability to travel within assigned portfolio roughly 10%-20% of the time
    • High integrity, ability to communicate concisely, strong interpersonal and partnership skills, achievement drive, and intellectual curiosity.
    • Superior verbal and written communication skills including a capacity to effectively present to a variety of audiences, summarize reporting and make solid recommendations to optimize marketing campaigns.
    • Creative and innovative, must be able to set and maintain high standards.
    • Proactive, takes initiative, works independently, strong listening skills and can receive and provide critical feedback.
    • Ability to multi-task in an environment of shifting deadlines.
    • Self-starter with strong time management skills who excels at working in a fast-paced, constantly changing environment.
    • Proficient with MS Office Suite, CRM software, Mailchimp, property management software, Vengage and other creative software.
    • BA/BS Degree in Marketing, Business, Communications, or equivalent field -Additional Desired Skills:
      • Is an active member in the property management industry and associations, advocating for best practices and trends within our organization.Edgewood prides itself on offering a competitive salary and extensive, market-competitive health and welfare BENEFITS including:
        • Medical, Dental & Vision
        • Prescription Drug Program
        • Paid Vacation & Holiday
        • Paid Personal/ Sick Leave
        • Company Paid Life Insurance
        • Company Paid AD& D Insurance
        • Company Paid Short- Term
        • Company Paid Long-term Disability
        • Supplemental Life Insurance
        • Dependent Supplemental Life Insurance
        • Educational Assistance
        • Financial Planning
        • Retirement Savings Plan with company matching
        • Company outings and eventsEdgewood Management Corporation is committed to a diverse workforce and is an Equal Opportunity Employer.

Keywords: Edgewood Management, Washington DC , Regional Marketing Manager - 3K Sign on Bonus, Executive , Gaithersburg, DC

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