Regional Marketing Manager - 3K Sign on Bonus
Company: Edgewood Management
Location: Gaithersburg
Posted on: June 26, 2022
Job Description:
Regional Marketing ManagerEdgewood manages a portfolio of over
22,000 residential apartment units in 12 states and Washington, DC.
Known for its extensive expertise in affordable housing, we are
recognized by the National Affordable Housing Management
Association (NAHMA) and the National Multi-Housing Council (NMHC).
Additionally, our Vantage Management brand represents our expertise
in managing conventional and market rate residential properties. We
offer a full suite of real estate management and financial services
to property owners, specializing in developing innovative solutions
and all aspects of property assets: operations, administrative,
financial and physical. At the same time, our mission for our
clients, our residents, our employees and our communities is to
help improve people's lives.**$3,000 Sign on Bonus**Job
Description:The Regional Marketing Manager (RMM) will directly
support an assigned portfolio of properties by delivering impactful
property marketing campaigns, and influence leasing and training
programs. - The RMM will collaborate with operations leadership and
Community Managers to maintain and/or improve occupancy and rental
income at the sites through the creation and implementation of
effective marketing and leasing efforts.Essential Duties: - The
duties below are a general guideline for the Regional Marketing
Manager position and do not constitute all tasks or initiatives
expected of the person. - There may be other duties assigned to the
Regional Marketing Manager by his/her supervisor to effectively
manage the portfolio. - This position will include roughly 10%-20%
travel to assigned properties.
- Leads in the development and execution of marketing strategies
and programs that support achievement of the portfolio's financial
performance goals by implementing action plans around marketing,
advertising, leasing, new development presentations, and client
communications.
- Partners with regional leadership and community managers to
implement creative marketing and advertising strategies and
solutions that adhere to budgeted guidelines, including the use of
online advertising, corporate and property websites, SEO/SEM,
social media, referrals, signage, outreach and email marketing, and
other tactics, and appropriately selects marketing techniques that
fit the property's desired resident profile and market
conditions.
- Create and maintain targeted and relevant online content for
property websites, social media and advertising, including copy,
video, and photography. Monitors multi-channel advertising (weekly,
monthly and quarterly) results and makes adjustments as
necessary.
- Provides additional marketing support to under-performing
properties by analyzing the current traffic and leasing
performance, troubleshooting and identifying factors contributing
to the performance, developing and implementing aggressive
marketing, advertising, pricing, and promotional campaigns, and
closely following up to evaluate results and make any necessary
changes.
- Oversees and manages the development of models/curb appeal
deliverables, creative communication pieces, promotional materials,
presentations, websites, reports and training materials for
assigned portfolio of properties.
- Takes the lead in making presentations to owners/clients by
preparing proposed marketing and advertising plans and
developing/delivering reports that highlight the property's
marketing plans and success, as well as new opportunities.
- Identifies and meets with marketing vendors, reviews proposed
service contracts for preferred and favorable rates, recommends
creative service providers, and monitors and manages advertising
partners for product and quality on a monthly or quarterly
basis.
- Monitors markets for trends, forecasts, job growth, and other
economic conditions which may impact occupancy and leasing
effectiveness within the portfolio, recommends changes and response
strategies to offset market downturns or opportunities, and
provides feedback and recommendations to property management on
improving struggling asset performance and maximizing revenue
generation on performing assets.
- Collaborates and shares best practices with marketing team,
supports corporate events and initiatives, and is a brand leader
within the Edgewood and Vantage organizations.
- Train new and existing employees on digital marketing tactics
and brand standards, including best practices for social media
efforts and online reputation management. -Required Skills and
Experience:
- Minimum 5 years of experience in the multifamily housing
industry with a focus on leasing and marketing.
- Minimum 5 years of experience handling marketing
responsibilities for a diverse portfolio of communities including
new construction, lease-up, renovated, affordable and
conventional.
- Minimum 5 years of experience with or general knowledge of
social media campaigns to include: Facebook, Instagram, Twitter,
GMB, Blogs and others.
- Ability to travel within assigned portfolio roughly 10%-20% of
the time
- High integrity, ability to communicate concisely, strong
interpersonal and partnership skills, achievement drive, and
intellectual curiosity.
- Superior verbal and written communication skills including a
capacity to effectively present to a variety of audiences,
summarize reporting and make solid recommendations to optimize
marketing campaigns.
- Creative and innovative, must be able to set and maintain high
standards.
- Proactive, takes initiative, works independently, strong
listening skills and can receive and provide critical
feedback.
- Ability to multi-task in an environment of shifting
deadlines.
- Self-starter with strong time management skills who excels at
working in a fast-paced, constantly changing environment.
- Proficient with MS Office Suite, CRM software, Mailchimp,
property management software, Vengage and other creative
software.
- BA/BS Degree in Marketing, Business, Communications, or
equivalent field -Additional Desired Skills:
- Is an active member in the property management industry and
associations, advocating for best practices and trends within our
organization.Edgewood prides itself on offering a competitive
salary and extensive, market-competitive health and welfare
BENEFITS including:
- Medical, Dental & Vision
- Prescription Drug Program
- Paid Vacation & Holiday
- Paid Personal/ Sick Leave
- Company Paid Life Insurance
- Company Paid AD& D Insurance
- Company Paid Short- Term
- Company Paid Long-term Disability
- Supplemental Life Insurance
- Dependent Supplemental Life Insurance
- Educational Assistance
- Financial Planning
- Retirement Savings Plan with company matching
- Company outings and eventsEdgewood Management Corporation is
committed to a diverse workforce and is an Equal Opportunity
Employer.
Keywords: Edgewood Management, Washington DC , Regional Marketing Manager - 3K Sign on Bonus, Executive , Gaithersburg, DC
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