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Marketing Manager

Company: MCRA
Location: Washington
Posted on: June 26, 2022

Job Description:

Company OverviewFounded in 2004, MCRA is a leading medical device advisory firm and clinical research organization (CRO). MCRA's value contribution rests within its industry experience at integrating five business value creators-regulatory, clinical research, reimbursement, healthcare compliance, and quality assurance-to provide a dynamic, market-leading effort from concept to commercialization. MCRA's integrated application of these key value-creating functions provides unparalleled expertise for its clients. MCRA has offices in Washington, DC, Manchester, CT, New York, NY, and a global presence in Japan and Europe and serves more than 900 clients globally. Its core focus areas of therapeutic experience include orthopedics, spine, cardiovascular, neurology, digital health, diagnostic imaging, wound care, dental, general healthcare, robotics, and in vitro diagnostic (IVD) devices.Position OverviewInterested in an opportunity to support marketing for a leading services firm in the medical device industry? MCRA is seeking a dynamic and creative Marketing Manager responsible for leading and supporting the coordination and content response development of marketing campaigns across the organization's core business units. The Manager, Marketing is a talented storyteller who will plan, write, edit, and manage content and marketing programs that effectively communicate and attract audiences into our marketing funnel and drive brand awareness. The ideal candidate will possess a high level of creativity, attention to detail and project management skills, and be hardworking, efficient, accountable, and excited to be a part of a growing organization that often requires staff to wear multiple hats.This position will own marketing across numerous channels (digital, print, web, etc.) and will write and edit content in all forms (video scripts, social media posting, emails, web pages, press releases, graphics, and illustrations, etc.) in support of brand recognition & awareness and demand generation. The ability to collaborate cross-functionally with numerous business units and departments will be critical, as well as the ability to work with various stakeholders across the company to conceive marketing plans, define content strategies and objectives, and execute on the strategies.Position Responsibilities

  • Develop a deep understanding of MCRA's business model, value proposition, key messages, and target audiences
  • Create marketing campaign content including graphics, blog posts or social media posts, press releases, bulletins, digital content for web pages, etc.
  • Build a content and marketing planning process and calendar for scheduled marketing and posting activities
  • Generate content for marketing campaigns consistent with initiatives to drive traffic, engagement and leads that deliver sales and retain customers
  • Conduct research to analyze competitive landscape, market trends and customer behavior and prepare reports by collecting, summarizing, and analyzing data
  • Communicate marketing campaign deliverables, objectives and timelines to the appropriate internal teams while providing instructions for promotion or use
  • Assist with web page development and updating (in collaboration with our digital/web partners) to improve search engine optimization (SEO) and search engine marketing (SEM) initiatives (including keyword prioritization based on input from key stakeholders across the business)
  • Collaborate with graphic designers, independent consultants, business development team professionals, and external entities/influencers/industry experts to produce relevant content to engage our target audience
  • Monitor, track, and document marketing performance, and analyze data to determine the impact on revenue and create optimization plans
  • Assist in planning and managing trade shows, conferences, events, and meetings by identifying, coordinating, and assembling requirements, developing assignments and schedules, coordinating mailing lists and establishing contacts
  • Develop and procure company handouts, giveaway items, swag, etc.
  • Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed
  • Create response templates and other documents as needed.
  • Conduct desk research as requested by supervisors.
  • Assist in developing and producing promotional materials to be used for business development and bid-defense purposes.
  • Ensure all work products comply fully with standards, policies, and mission of MCRA.Required Qualifications
    • Bachelor's degree in marketing, graphic design, or a similar discipline required.
    • 4-5+ years of direct experience in marketing, content creation, or a similar role, preferably at a CRO or in the life sciences industry
    • Experience leading marketing campaigns required
    • Exceptional creativity, attention to detail, and content creation capabilities required
    • Experience and ability to multi-task and respond in a demanding, fast-paced working environment with an eye for detail
    • Ability to work independently with minimal direction and proactively anticipate needs; able to problem-solve and exercise independent judgment and discretion
    • Ability to work collaboratively and develop rapport with multiple stakeholders and departments
    • Must be a talented consensus builder and team player with the ability to engage and influence a multi-functional team
    • Ability to adapt to a rapidly changing environment and quickly identify new trends and changes specific to the industry.
    • Advanced Proficiency with MS Office Suite (Outlook, Word, Ppt, Excel), Photoshop, and internet applications.
    • Excellent oral and written communication skills, presentations skills, and project management capabilities.
    • Future supervisory responsibilities:
    • Ensure work meets client and company standards.
    • Assisting with hiring and training of qualified candidates.
    • Oversee the day-to-day workflow of assigned staff.
    • Conduct performance evaluations that are timely and constructive.Special Requirements:
      • Travel: 10%
      • DC-office or NYC-office basedCompensation & Benefits
        • Salary + bonus
        • Medical, dental, and vision insurance
        • Company-paid life insurance
        • Company-paid STD and LTD
        • 401(k)
        • Generous PTO policy
        • Fully paid maternity leave benefits
        • Pre-tax public transit and parking benefitNOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as to meet the ongoing needs of the organization.MCRA, LLC is an equal opportunity/Affirmative Action employer and does not discriminate in its selection and employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability, protected veteran status, genetic information, age, or other legally protected characteristics.COVID-19 Recruitment Information: MCRA, LLC is monitoring COVID-19 activity. The health and wellbeing of our staff is of the utmost importance to us. Our new hires and current staff working from our Manchester, CT, New York, NY and Washington, DC offices will temporarily work hybrid schedules with added safety measures in place.

Keywords: MCRA, Washington DC , Marketing Manager, Executive , Washington, DC

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