Director of Sales
Company: Eaton Hotel
Posted on: June 25, 2022
Eaton Workshop is a purpose-driven global hospitality company
dedicated to shaping a better world based on values of inclusivity,
integrity, and imagination and driven by a triple bottom line of
people, planet, and profit. Founded by Hong Kong-born
Asian-American Katherine Lo in 2018, she started Eaton to reimagine
how we could build physical and digital spaces as platforms for
creativity and collective change with an eye towards a more fair
world. Eaton Workshop's physical and digital spaces are a place for
kindred spirits to commune, collaborate, and make an impact. Our
properties, Eaton DC in Washington DC and Eaton HK in Hong Kong,
champion our brand pillars: Impact (social and environmental
impact), Culture (the arts, literature, theater, music), Media
(radio, film), Wellness (holistic mind-body-spirit healing), and
House (purpose-driven members workspace), as well as beautifully
designed, ethical hotel and F&B offerings.
We encourage people from underrepresented groups to apply to work
with us at Eaton Workshop - BIPOC, women, LGBTQIA, international
citizens, and more. We welcome professionals who strongly believe
in our mission and can demonstrate parallel or applicable
experience and skills to help us achieve it.
We are looking for people who embody integrity, compassion,
humility, an open mind, and a collaborative spirit. We are not
looking for people who pursue ego, who put self gain and profit
above all else, and who don't truly support our mission.
Ultimately, we are looking for people who carry an adaptive growth
mindset, can build on their expertise, collaborate across
disciplines, and see the higher purpose in going beyond the status
Director of Sales - Eaton DC
The Director of Sales is responsible for conceiving and executing a
triple bottom-line Sales strategy for Eaton DC that furthers and
drives the mission of Eaton Workshop to support and promote
radical, progressive social change for a more just world, while at
the same time maximizing business and revenue. Responsible for
directing, coordinating, training and supervising the Sales
Managers, Catering Manager(s) and the Sales Administrators in all
sales-related activities, including direct sales efforts, follow-up
and proper sales administration. He/she is also responsible for
growing existing accounts and generating new business to ensure
that Room revenues and Catering revenues meet or exceed budget in
order to maximize revenue and profits, and to improve the hotel's
performance in the marketplace.
The Director of Sales reports to the Hotel General Manager.
--- Take ownership of mission-driven and purpose-driven Sales
strategy which achieves a triple bottom line: for people, planet,
--- Work innovatively and closely with Brand Pillars team to
achieve Pillars goals and overall Eaton Workshop mission while
--- Operate the Sales Department within established sales expense
--- Work closely with Director of Revenue to layer in business to
exceed budgetary goals.
--- Ensure the sales team are penetrating their market segments,
obtaining enough current and forward looking business and
participating in the appropriate corporate negotiated accounts and
groups/citywide as required and coach and discipline if
--- Direct and manage all group, transient, and catering/banquet
sales activities to maximize revenue for the hotel.
--- Oversee Business Travel market by connecting and establishing
relationships with Business Travel managers, travel agencies, and
all related groups to the travel segment.
--- Actively follow and adapt to the Business Travel and Travel
Industry updates to capture business and maximize profits for the
--- Prepare, implement and compile data for the strategic sales
plan, monthly and annual goals, sales and marketing budget,
forecasts and other reports as directed/required.
--- Develop rates, group ceilings and deployment strategies through
review of competitive data, demand analysis and mix management.
--- Recruit, direct, manage, train and counsel sales staff. Ensure
all hotel policies and local laws are followed.
--- Oversee the sales efforts to ensure there is ample solicitation
and prospecting, along with planning ahead to drive business in
--- Initiate local marketing (i.e. - specific to an account, CCTB,
--- Lead and inspire your team of managers and staff to achieve and
ideally, exceed Company and individual targets and goals arising
from the company core objectives and budgets.
--- To Ensure appropriate and effective focus on these objectives
on a day to day basis, while contributing to the strategic
development of the hotel.
--- To be fully accountable for the people, product and profit
within the hotel.
--- Liaise with all Department Heads and operating departments to
ensure we live up to the service promise to our guests made by the
--- Lead, develop, motivate and empower employees to deliver
operational best practices, identifying opportunities and asking
recommendations for improving efficiency and quality of service and
--- Participate in sales presentations, property tours and customer
--- Conduct and attend daily business review meetings, weekly
strategic sales meetings, management meetings and other meetings as
--- Manage and direct all advertising, public relations and
--- Represent the hotel in community and industry organizations and
--- Participate as team player with other key executive
--- Develop a full working knowledge of the operations of the
hotel, including Food and Beverage, Front Office, Housekeeping and
--- Develop a complete knowledge of company sales policies and
SOP's, and ensure knowledge of and adherence to those policies by
the sales team.
--- Develop and maintain market awareness to ensure ability to
predict revenue opportunities and set proactive strategies.
--- Meet or exceed established goals.
--- Monitor production of all top accounts and evaluate trends
within said market. Ensure sales staff is held accountable for
those accounts within their respective territories!
--- Coordinate all non-group transient sales and catering
solicitations to maximize market mix.
--- Administer training in the Sales department.
--- Conduct weekly sales meetings and daily line ups.
--- Conduct regular business review meetings with Sales and
Catering, operations staff and General Manager.
--- Review meeting planner evaluations as received to ensure that
any problems are rectified.
CORE TBL OBJECTIVES:
The Director of Sales will be responsible for the following Triple
Bottom Line Achievements:
--- Team Building
--- Benefit Corporation Compliance
Director of Sales Direct Reports:
-Sales and Senior Sales Managers
-Director of Catering
Keywords: Eaton Hotel, Washington DC , Director of Sales, Executive , Washington, DC
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