YouTube Media Manager
Company: Parks, Experiences and Products
Location: Upper Marlboro
Posted on: May 16, 2022
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Job Description:
At Disney, we're storytellers. We make the impossible, possible.
We do this through utilizing and developing cutting-edge technology
and pushing the envelope to bring stories to life through our
movies, products, interactive games, parks and resorts, and media
networks. Now is your chance to join our talented team that
delivers unparalleled creative content to audiences around the
world.The Parks, Experiences and Products segment includes Disney's
iconic travel and leisure businesses, which include six resort
destinations in the United States, Europe and Asia, a top-rated
cruise line, a popular vacation ownership program, and an
award-winning guided family adventure business. Disney's global
consumer products operations include the world's leading licensing
business across toys, apparel, home goods, digital games and apps;
the world's largest children's publisher; Disney store locations
around the world; and the shopDisney e-commerce platform.We are
looking for a content marketing expert with specific experience
driving YouTube programs. You will establish media strategies and
then activating and optimizing these campaigns. You will be looked
upon to share platform and performance best practices among a
larger project team consisting of business owners and content
creators. You excel in an environment where innovation, nimbleness,
and testing are rewarded.You will work with the social activation
team, strategic planning and integration team, and creative teams
to manage campaigns that complement other paid media and content
strategy efforts.You will report to the Customer Engagement Manager
II - Paid Search Activation.Responsibilities : --- Create, audit,
and manage YouTube and Pinterest campaigns--- Review existing
content to ensure videos on our channel(s) are up-to-date---
Perform daily campaign management of multiple large-scale campaigns
which include: campaign launches, budget management, bid
management, tracking and reporting, multivariate testing and
participation in beta program testing--- Employ excellent working
knowledge of streaming video media to drive traffic and conversion
results from proposed strategies--- Demonstrate data analytics
skills by leading the execution, analysis and presentation of data
for plans with the ability to find conclusions and apply next steps
from results--- Monitor incoming requests for video uploads and
optimizations--- Create a video marketing plan that aligns with
organizational marketing goals--- Optimize videos for SEO purposes
using keyword-enriched descriptions and tags (adding title,
description, URL, and custom thumbnail)--- Communicate with all
partners--- Develop presentations and present results, insights and
business recommendations to executives and other key
stakeholders--- Manage budget tracking process to make sure monthly
spending levels are on pace--- Collaborate with management and team
members to establish processes to further improve efficiency and
performance for key stakeholders and performance for key
stakeholdersBasic Qualifications : --- 4+ years of experience in
digital media--- Project management skills--- Experience working
with our partners or vendors--- Suburb storyteller who values
results--- Experience with auction based digital advertising---
Google Ads power userPreferred Qualifications: --- YouTube channel
management--- Experience using third-party bid management
platforms--- Adobe Analytics ExperienceRequired Education : --- 4
year degree or equivalent with work experienceAdditional
Information : Benefits and Perks: Disney offers a rewards package
to help you live your best life. This includes health and savings
benefits, educational opportunities and special extras that only
Disney can provide. Learn more about our benefits and perks at
https://jobs.disneycareers.com/benefits#LI-MR5#DPEPFLA#YellowShoes#YS2022
Keywords: Parks, Experiences and Products, Washington DC , YouTube Media Manager, Executive , Upper Marlboro, DC
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