Social Media Manager, Youtube

Company: The Knot Worldwide
Location: Washington
Posted on: January 16, 2022

Job Description:

WHAT WE DO MATTERS:

Here at The Knot Worldwide, we believe in doing work that matters. In 16 countries around the world, our leading family of brands (The Knot, WeddingWire, Bodas, Hitched, The Bash, The Bump, and more) inspire, inform, and celebrate our communities as they move through life's milestones. Our couples and business partners depend on us. They're all in. So are we.

ABOUT THE ROLE AND OUR TEAM:

The Knot Worldwide is looking for a data-driven, highly pragmatic social media professional with 3-5 years hands-on experience in managing a highly visible YouTube channel to help guide TheKnot Worldwide's evolution towards a best in class consumer and brand focused marketing organization.

This role will be a key in building a holistic YouTube strategy to grow our demand for The Knot Worldwide's suite of products, services and consumers. This role will focus on our YouTube US channels paid & organic content discovery campaigns, channel monetization for media sales arm and YouTube search optimization planning. This role will drive content strategy & optimizations based on insights and measurement analytics. It will not focus on pre-roll media advertising & buying responsibilities although google ads manager experience is desired. The person in this role will help drive innovation and growth in the YouTube branding space externally with agencies/ production partners along with educating and evangelizing the content and opportunities to the broader internal marketing & ad sales teams.

The Consumer Marketing team is driven by ideas, storytelling and impactful ways to intersect customer attention through all media touchpoints. The person in this role will have an influential voice in crafting these plans and strategies across our global YouTube presence.

RESPONSIBILITIES:

• Inspire and drive innovation, curation, navigation and best practice channel management for The Knot Worldwide's YouTube channels with the aim of increasing brand awareness, viewership, channel subscriptions and monetization revenue.
• Lead, Create and Manage all YouTube content publishing plans and paid media campaigns to include content strategy, media plan scenarios and audience segmentation requirements. Own YouTube editorial calendar and ensure all pertinent parties are aware of organic content publishing and paid media campaign dates & results.
• Partner closely with Marketing, Editorial, Creative & Ad Sales teams, external agencies and content creators to strategize content engagement models, campaign plans, viewership trends, discoverability and paid media amplification tactics.
• Contribute to the YouTube channel content ideation process by pitching ideas to the content teams, participating in content and casting reviews and collaborating with content creators & Creative Team on concepts and formats. Help drive talent development (e.g. Editors of The Knot) and external influencers and celebrities.
• Partner closely with performance media in-house digital team for campaign execution to ensure investments and plans have holistic viewership across Google's ecosystem including: data visibility, reporting measurement accuracy and clear impact insights in response to the media investment strategy.
• Lead all YouTube performance reporting as needed across channels, platforms and domains. Own reporting of YouTube channel business impact partnering with Analytics and Consumer Marketing Teams to better optimize and scale YouTube efforts.
• Participate in the budget tracking, financial reporting and forecasting of YouTube channel investment to ensure maximum efficiency of content and monetization efforts.
• Gather, commission and steward brand and consumer insight data and Google/YouTube media landscape trends and intelligence to inform all brand planning. Deliver quarterly case study to help inspire content concepts, formats and strategic direction and course corrections based on current and evolving developments and trends.
• Create YouTube channel brief for new and prospective content creator and agency partners highlighting current subs and stats including content mix, what's working/what's not, areas of opportunity, target demo, growth targets, etc.
• Develop campaign briefs as needed that enable Creative and Content teams to identify key messaging and creative opportunities and assets aligning to YouTube channel objectives.
• Advocate, support and help prioritize the logistical ad implementation requirements (assets, tagging, etc.) for campaigns in partnership with Ad Ops teams as needed.
  SUCCESSFUL CANDIDATES HAVE:
  
  • 3-5 years' experience building and deploying social media end-to-end campaigns
  • Be an epic team player, collaborator and innovation agent.
  • Experience in brand & audience based media planning principles
  • Self-starter with excellent organization skills and ability to multi-task
  • Stronger proficiency specifically on Google and YouTube platform capabilities and innovation
  • Creative thinker with strong analytical skills -- comfortable interpreting data, deriving actionable media insights and using them to inform future campaigns
  • Ability to collaborate cross-functionally, within a fast-paced, entrepreneurial environment
  • High proficiency and advanced experience in Excel (pivot tables, advanced formulas, etc.)
  • Team player with excellent interpersonal skills, self-motivated with "can-do" attitude
  • BA/BS from an accredited University.
    At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!
    
    WHAT WE LOVE ABOUT YOU:
    
    • You Dream Big. You iterate and experiment to drive innovation.
    • You Love Our Users. You keep our global community at the center of everything you do.
    • You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
    • You Hustle Every Day. You favor urgency and own your outcomes.
    • You Win Together. People are at the heart of our success and you play as a team.
      WHAT YOU LOVE ABOUT US:
      
      The Knot Worldwide offers a unique employee experience and we are deeply proud of our award-winning culture. We offer a full benefits package including options for medical, dental and vision insurance and a 401k with company match. From flexible vacation and generous parental leave benefits to promoting wellness and giving back to our community, we believe in happiness above all else-in and out of the office.
      
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      The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
      
      If you are a resident of California, by submitting your application, you acknowledge that you've read the California Privacy Notice.
      
      

Keywords: The Knot Worldwide, Washington DC , Social Media Manager, Youtube, Executive , Washington, DC