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Marketing Manager

Company: Tax Analysts
Location: Falls Church
Posted on: January 16, 2022

Job Description:

Founded in 1970, we are the premier global publisher and the essential source of news and analysis for over 150,000 tax professionals, with correspondents in more than 125 countries, and a staff of almost 200. Tax Notes is the name of our publications. You can get an idea of our work at www.taxnotes.com. We're a team that is passionate about bringing transparency to tax systems, and just as passionate about cultivating an environment that embraces collaboration and innovation.
Tax Analysts offers a casual work environment -- relaxed dress code and pet friendly -- where talented individuals come together to produce great work. Here you will have the opportunity to pursue a fulfilling career and still have time for what's important to you personally, such as family, travel, education, or giving back to the community. We're proud to have been named a Top Workplace in the D.C Metro area by the Washington Post, and a Top Workplace by Energage in 2021. We strive to offer a realistic work/life balance, competitive compensation, and a generous benefits package.
We are recruiting a Marketing Manager to join our Marketing team. Work may be performed remotely until telework status changes (estimated January 2022). Work is normally performed in the Falls Church office -when we return we are planning on a hybrid schedule (2 days remote and 3 days in office).
SUMMARY: The marketing team at Tax Analysts is looking for a flexible, versatile, and experienced marketing manager who will develop and manage the demand generation/nurturing process using a variety of marketing channels, helping sales reach their new business objectives. Responsibilities will include demand generation and monitoring, marketing content development, reporting on and analyzing prospect/customer usage using available tools. The marketing manager will provide support for industry conferences as needed.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned as needed.Lead Generation and Nurturing

  • Using marketing automation tools to develop and manage lead nurturing campaigns to help drive prospects through the sales funnel.
  • Manage list strategy, development and segmentation, list aggregation, email campaign performance analysis, and forecasting and reporting.
  • Optimize marketing automation platform/CRM to improve and accelerate identification of MQL into the sales pipeline.
  • Effectively monitor and route marketing qualified leads to the assigned sales representative.
  • Able to manage multiple projects and adjust priorities to meet business needs, while maintaining a strong attention to detail.Content Development
    • Coordinate with editorial and sales to develop highly engaging content to support development and execution of marketing campaigns.
    • Work with internal and external resources to produce a multitude of materials as needed including competitive analysis, case studies, industry vertical, product jurisdiction, and mission focused collateral.Reporting and Analysis
      • On a monthly, quarterly, and annual basis, reconcile marketing lead/touch point attribution to sales utilizing CRM, marketing automation.
      • Prepare ongoing prospect and customer usage reporting utilizing marketing automation tools and Google Analytics.
        • Excellent written, oral and interpersonal communication skills.
        • Self-starter with intuitive sense of organization and prioritization.
        • Comfortable interacting and working with cross-functional teams.
        • Capable of autonomy and accountable for deliverables when required.
        • Complete knowledge of Tax Analysts products and services (may be acquired on the job).
        • Up-to-date with the latest trends and best practices in online marketing and measurement.
          • BS degree in Business or Marketing, or equivalent experience required.
          • 5+ years relevant experience required.
          • Significant experience with marketing automation tools (HubSpot preferred) and a major CRM system (e.g. NetSuite preferred or Salesforce.com).
          • Background in audience analysis and market research preferred, including Web analytics, Google Analytics preferred.
          • High level proficiency in Microsoft Excel, PowerPoint, and Word.
            PHYSICAL DEMANDS AND WORK ENVIRONMENT:The characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.Frequently required to sit for prolonged periods, talk and hear; use hands to type, file, handle or feel; reach with arms. Have visual acuity to use a computer and keyboard, prepare and analyze data and figures, read extensively. Occasionally required to stand, walk and lift up to 20 pounds. Requires ordinary ambulatory skills sufficient to visit other locations. Work is performed in a temperature-controlled office environment.

Keywords: Tax Analysts, Washington DC , Marketing Manager, Executive , Falls Church, DC

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