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Director of Demand Generation (Remote)

Company: Routable
Location: Washington
Posted on: January 16, 2022

Job Description:

Routable is a B2B payments platform built to make bill payments and mass payouts fast and seamless. Our mission is to be the simplest way to send and receive business-to-business payments. Unlike other payment platforms, Routable's modern, easy-to-use API allows you to build a powerful payments infrastructure in minutes.

We're a Series B startup with $46M in funding. We're helping some of the largest marketplaces and gig economy companies, including Ticketmaster, Snackpass, and Garmentory. Hundreds of finance teams trust our decades of experience in building B2B payment solutions.

Our environment encourages intellectual curiosity, problem solving, and openness-one that provides the support and mentorship needed to succeed, learn, and grow. We'll make sure you have everything you need to do your best work and make an impact. We're a fully remote startup with our team working from a city they love across the United States and Canada.

About The Role

As our first hire in the Demand Generation team, you will be responsible for building the company's pipeline and driving growth in the SMB and Mid-Market segments. The Director of Demand generation will be responsible for setting the strategy and executing on planned marketing programs against the buyer's journey to support a rapidly growing sales team.

The ideal candidate should be able to operate both strategically and tactically working cross functionally at a high growth company. Should have experience in lead generation, lead nurturing, campaign management, managing budgets and delivering on ROI.

This is a player/coach role and we are looking for someone who is not afraid to test and iterate, can think creatively, recommend ideas to break through the noise and set a new benchmark in B2B marketing.


  • Develop the demand generation strategy and execute on plan to meet pipeline goals setting clear targets for each channel.
  • Data driven mindset: Forecast, measure, report and analyze the impact of campaigns and pipeline generated to drive business results
  • Execute on a marketing mix of digital, paid, hosted and sponsored channels to achieve targets
  • Responsible for tactics to drive higher MQL to opportunity conversion rates
  • Collaborate with internal stakeholders to execute on multi-channel integrated marketing campaigns mapped to brand themes
  • Continuously test and optimize campaigns and channels for better response and conversion rates
  • Manage and mentor a team of high performing demand marketers

    Minimum Qualifications
    • 10+ years of experience in Demand Generation primarily in B2B marketing
    • Fintech experience is a plus
    • Experience using SFDC, Hubspot, Google Analytics, PPC platforms, ABM platforms and other relevant marketing tech stack
    • Demonstrated experience in Account based marketing
    • Manage vendors, agencies and budgets as required based on plans


      You must be currently authorized to work in the United States on a full-time basis.

      We are a remote first company! Rather than restrict ourselves to only find talent in one city, we'd rather find the absolute best people regardless of where they live. One amazing benefit to our remote culture, is that it enables our team to enjoy traveling ------ more regularly since they can work from wherever!


      The Director of Demand Generation reports directly to the VP of Marketing.

      About Routable

      Our Core Values

      At Routable, we are driven by our values. Our values act as guiding principles when it comes to our work, our hiring practices, and ourselves. We talk about them every day and praise each other based on our ability to embody them.

      --'- Engage with Empathy: Have empathy and a deep understanding for your peers, and our customers. This means no ego and cultivating relationships by actively listening to each other's needs.

      ---- Volunteer Assistance: Helping others is always a priority, even when it is not immediately related to the goals that we are trying to achieve. We make it a point to foster an environment of inclusiveness for our remote team.

      --'- Own it: We are all company owners and we act like it. We make data driven decisions and jump at the opportunity to be accountable. Taking action when you see a problem is our default state.

      ---- Build with Purpose: We are collectively building the product and company of our dreams. We are intentional with everything we do and are always looking for ways to improve. We sweat the details.

      ---- Expect Authenticity: We do not compromise our values when it comes to our team and our customers. We champion originality. Be yourself. Everyone else is already taken.


      To help foster amazing relationships with our coworkers, we meet up twice a year as a whole team in some pretty awesome cities! In the past we've met up in San Diego, Seattle, and Austin. We'd rather invest money into memorable team events rather than expensive offices. During our meet-up team time, we love to spend time learning a new skill together, and solving problems. Most recently this has taken on the form of a bread-making class and defeating an Escape Room. Yeah.. We love to compete together as a team.

      Note: we have paused our meetups due to COVID-19 and will resume when it is safe for everyone to attend


      ---- Great Health, Dental and Vision Insurance

      --'- Competitive salary

      ---- Stock Options

      --'- 401k

      --'- Work from Home Stipend

      ---- We're a remote team

      ---- Flexible vacation policy

      Inclusive Employer

      Routable welcomes employees from varied backgrounds and walks of life, and it's reflected in our diverse community of Routers. Routable is proud to be an equal opportunity employer and is committed to administering personnel actions, including hiring, training, promoting and compensating its employees, without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law.

Keywords: Routable, Washington DC , Director of Demand Generation (Remote), Executive , Washington, DC

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