Director of Demand Generation (Remote)
Posted on: January 16, 2022
Routable is a B2B payments platform built to make bill payments
and mass payouts fast and seamless. Our mission is to be the
simplest way to send and receive business-to-business payments.
Unlike other payment platforms, Routable's modern, easy-to-use API
allows you to build a powerful payments infrastructure in
We're a Series B startup with $46M in funding. We're helping some
of the largest marketplaces and gig economy companies, including
Ticketmaster, Snackpass, and Garmentory. Hundreds of finance teams
trust our decades of experience in building B2B payment
Our environment encourages intellectual curiosity, problem solving,
and openness-one that provides the support and mentorship needed to
succeed, learn, and grow. We'll make sure you have everything you
need to do your best work and make an impact. We're a fully remote
startup with our team working from a city they love across the
United States and Canada.
About The Role
As our first hire in the Demand Generation team, you will be
responsible for building the company's pipeline and driving growth
in the SMB and Mid-Market segments. The Director of Demand
generation will be responsible for setting the strategy and
executing on planned marketing programs against the buyer's journey
to support a rapidly growing sales team.
The ideal candidate should be able to operate both strategically
and tactically working cross functionally at a high growth company.
Should have experience in lead generation, lead nurturing, campaign
management, managing budgets and delivering on ROI.
This is a player/coach role and we are looking for someone who is
not afraid to test and iterate, can think creatively, recommend
ideas to break through the noise and set a new benchmark in B2B
- Develop the demand generation strategy and execute on plan to
meet pipeline goals setting clear targets for each channel.
- Data driven mindset: Forecast, measure, report and analyze the
impact of campaigns and pipeline generated to drive business
- Execute on a marketing mix of digital, paid, hosted and
sponsored channels to achieve targets
- Responsible for tactics to drive higher MQL to opportunity
- Collaborate with internal stakeholders to execute on
multi-channel integrated marketing campaigns mapped to brand
- Continuously test and optimize campaigns and channels for
better response and conversion rates
- Manage and mentor a team of high performing demand
- 10+ years of experience in Demand Generation primarily in B2B
- Fintech experience is a plus
- Experience using SFDC, Hubspot, Google Analytics, PPC
platforms, ABM platforms and other relevant marketing tech
- Demonstrated experience in Account based marketing
- Manage vendors, agencies and budgets as required based on
You must be currently authorized to work in the United States on a
We are a remote first company! Rather than restrict ourselves to
only find talent in one city, we'd rather find the absolute best
people regardless of where they live. One amazing benefit to our
remote culture, is that it enables our team to enjoy traveling
------ more regularly since they can work from wherever!
The Director of Demand Generation reports directly to the VP of
Our Core Values
At Routable, we are driven by our values. Our values act as guiding
principles when it comes to our work, our hiring practices, and
ourselves. We talk about them every day and praise each other based
on our ability to embody them.
--'- Engage with Empathy: Have empathy and a deep understanding for
your peers, and our customers. This means no ego and cultivating
relationships by actively listening to each other's needs.
---- Volunteer Assistance: Helping others is always a priority,
even when it is not immediately related to the goals that we are
trying to achieve. We make it a point to foster an environment of
inclusiveness for our remote team.
--'- Own it: We are all company owners and we act like it. We make
data driven decisions and jump at the opportunity to be
accountable. Taking action when you see a problem is our default
---- Build with Purpose: We are collectively building the product
and company of our dreams. We are intentional with everything we do
and are always looking for ways to improve. We sweat the
---- Expect Authenticity: We do not compromise our values when it
comes to our team and our customers. We champion originality. Be
yourself. Everyone else is already taken.
To help foster amazing relationships with our coworkers, we meet up
twice a year as a whole team in some pretty awesome cities! In the
past we've met up in San Diego, Seattle, and Austin. We'd rather
invest money into memorable team events rather than expensive
offices. During our meet-up team time, we love to spend time
learning a new skill together, and solving problems. Most recently
this has taken on the form of a bread-making class and defeating an
Escape Room. Yeah.. We love to compete together as a team.
Note: we have paused our meetups due to COVID-19 and will resume
when it is safe for everyone to attend
---- Great Health, Dental and Vision Insurance
--'- Competitive salary
---- Stock Options
--'- Work from Home Stipend
---- We're a remote team
---- Flexible vacation policy
Routable welcomes employees from varied backgrounds and walks of
life, and it's reflected in our diverse community of Routers.
Routable is proud to be an equal opportunity employer and is
committed to administering personnel actions, including hiring,
training, promoting and compensating its employees, without regard
to race, color, religion, sex, sex stereotyping, pregnancy (which
includes pregnancy, childbirth, and medical conditions related to
pregnancy, childbirth, or breastfeeding), gender, gender identity,
gender expression, national origin, age, mental or physical
disability, ancestry, medical condition, marital status, military
or veteran status, citizenship status, sexual orientation, genetic
information, or any other status protected by applicable law.
Keywords: Routable, Washington DC , Director of Demand Generation (Remote), Executive , Washington, DC
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