Senior Product Marketing Manager - REMOTE
Posted on: January 16, 2022
Senior Product Marketing Manager - Job Description
The Senior Product Marketing Manager is the marketing team's expert
on a portfolio of Bigtincan products, using customer and market
research to develop messaging that serves as the foundation of how
we speak to different audiences across all sales and marketing
channels. The candidate is responsible for developing, executing,
and achieving cross-functional alignment around product
go-to-market strategies that aim to drive both new business and
existing customer adoption and retention.
As Bigtincan's Senior Product Marketing Manager, you're a great
communicator and love bringing people from across the organization
together to collaborate on strategy and execution. You're obsessed
with the customer and love to dig into their problems to perfect
your messaging, testing and iterating until you get it right. You
enjoy a fast-paced working environment that challenges you and
helps you build upon your skills. Most importantly, you're excited
to join Bigtincan and bring our mission of the buying experience of
the future to life.
Reporting to the Solutions Marketing Director, in this role you
Be the liaison between the product, marketing, and revenue teams
for a category of Bigtincan products
Develop a strong relationship with the Product Managers and become
the expert for the marketing team on the products you're
responsible for. Translate features into powerful messaging that
describes how they deliver value to customers.
Conduct research to understand all aspects of the market including
audiences, trends, and competitors. Use this knowledge to create
deliverables such as personas and battlecards to support sales and
Work closely with product operations to plan product launches,
owning the messaging and copy writing for support materials.
Coordinate any launch marketing resource requirements from the
content, communications, demand generation and customer marketing
Work with sales enablement to transfer and reinforce knowledge by
organizing and delivering live training sessions, developing
learning courses, and creating reference materials like sales
playbooks to ensure the revenue team is prepared to properly
deliver messages to buyers.
What you bring to Bigtincan:
5+ years of experience in product marketing management, preferably
Messaging development is your passion and super power. You describe
value, outcomes, and solutions not features.
Strong written and verbal communication skills
Strong project management skills
High emotional intelligence and empathy. The key to successful
product marketing is the ability to understand the challenges that
team members across the organization face and work with them to
reduce friction and silos to achieve alignment around
Experience with Salesforce, Monday or Asana, Crayon and sales
enablement platforms an asset
Keywords: Bigtincan, Washington DC , Senior Product Marketing Manager - REMOTE, Executive , Washington, DC
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