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Senior Product Marketing Manager - REMOTE

Company: Bigtincan
Location: Washington
Posted on: January 16, 2022

Job Description:


Senior Product Marketing Manager - Job Description

The Senior Product Marketing Manager is the marketing team's expert on a portfolio of Bigtincan products, using customer and market research to develop messaging that serves as the foundation of how we speak to different audiences across all sales and marketing channels. The candidate is responsible for developing, executing, and achieving cross-functional alignment around product go-to-market strategies that aim to drive both new business and existing customer adoption and retention.

As Bigtincan's Senior Product Marketing Manager, you're a great communicator and love bringing people from across the organization together to collaborate on strategy and execution. You're obsessed with the customer and love to dig into their problems to perfect your messaging, testing and iterating until you get it right. You enjoy a fast-paced working environment that challenges you and helps you build upon your skills. Most importantly, you're excited to join Bigtincan and bring our mission of the buying experience of the future to life.

Reporting to the Solutions Marketing Director, in this role you will:
Be the liaison between the product, marketing, and revenue teams for a category of Bigtincan products
Develop a strong relationship with the Product Managers and become the expert for the marketing team on the products you're responsible for. Translate features into powerful messaging that describes how they deliver value to customers.
Conduct research to understand all aspects of the market including audiences, trends, and competitors. Use this knowledge to create deliverables such as personas and battlecards to support sales and marketing.
Work closely with product operations to plan product launches, owning the messaging and copy writing for support materials. Coordinate any launch marketing resource requirements from the content, communications, demand generation and customer marketing teams.
Work with sales enablement to transfer and reinforce knowledge by organizing and delivering live training sessions, developing learning courses, and creating reference materials like sales playbooks to ensure the revenue team is prepared to properly deliver messages to buyers.

What you bring to Bigtincan:
5+ years of experience in product marketing management, preferably with SaaS.
Undergraduate degree
Messaging development is your passion and super power. You describe value, outcomes, and solutions not features.
Strong written and verbal communication skills
Strong project management skills
High emotional intelligence and empathy. The key to successful product marketing is the ability to understand the challenges that team members across the organization face and work with them to reduce friction and silos to achieve alignment around initiatives.
Experience with Salesforce, Monday or Asana, Crayon and sales enablement platforms an asset

Keywords: Bigtincan, Washington DC , Senior Product Marketing Manager - REMOTE, Executive , Washington, DC

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