Marketing Manager, Content Revenue

Company: The Chronicle of Higher Education
Location: Washington
Posted on: November 23, 2021

Job Description:

The Chronicle is seeking a Marketing Manager to join its Content Revenue team. Youll be responsible for maximizing revenue for The Chronicle of Higher Education and The Chronicle of Philanthropy s suite of content products through development and optimization of data-driven marketing strategies. Primary responsibilities include creation and management of multi-channel marketing efforts to achieve forecasted revenue goals, campaign management, oversight of day-to-day renewal activities, and driving awareness of The Chronicle within relevant audiences. This role reports to the Director of Marketing and Digital Strategy. What youll do: Partner with the Director of Marketing to develop print and digital subscription acquisition and retention strategies, marketing plans for online products, and optimization of website registration and metered paywall using defined metrics and goals. Collaborate with colleagues in editorial and technology to create new products and services that align with our audiences primary needs and the companys revenue goals and mission. Work with colleagues across the organization to optimize existing products to ensure continued user satisfaction and revenue growth. Oversee the day-to-day renewal activities for all subscriber sources including direct mail, online, and digital-only subscriptions; liaise with our fulfillment vendor to establish renewal and billing testing; review monthly activity, and monitor other significant retention-related metrics and data. Manage revenue projections and other appropriate forecasting for editorial content-related products such as in-depth reports, webinars, workshops, data sets, and article collections. Create testing and optimization strategies for all channel campaigns to increase conversion rates and associated revenue. Manage the creation of engaging and effective marketing copy for all marketing campaigns, including email, web ads, print ads, direct mail, and social media, promoting the purchase of and engagement with content products and services. Manage third party vendors used to support all new business and retention efforts and activities. Manage and mentor two marketing specialists. Manage the creation and distribution of weekly and monthly KPI dashboards that monitor revenue, promotions, lead generation, and reader/visitor engagement. Qualifications: Bachelors degree and 3-5 years of experience in digital and/or direct marketing role; or a combination of relevant education, training, and experience. A solid understanding of integrated multi-channel marketing, including email marketing, digital marketing, direct mail, and social media. Strong organizational skills and the ability to manage multiple projects simultaneously. Excellent communication skills with a history of working successfully with cross-functional teams. Collaborative, flexible, and collegial team player able to operate at all levels of the organization. Experience working with digital marketing and analytics platforms, such as Blueconic, Marketo, Iterable, and Adobe Analytics preferred. Ability to build strong relationships with higher education and nonprofit audiences. Experience in media or nonprofits a plus. Job Requirements:During the COVID-19 pandemic, The Chronicle of Higher Education has taken appropriate measures to ensure the safety of its staff members. We are currently working remotely with a focus on the safety, health, and wellbeing of our employees. This role will begin remotely until it is safe to return to the office and will ultimately be based out of our Washington, DC office. The Chronicle is based in Washington, D.C. Our salaries are competitive, and we offer excellent benefits and 5 weeks of vacation. The Chronicle is proud to be an equal opportunity employer, and we are committed to creating a diverse work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Keywords: The Chronicle of Higher Education, Washington DC , Marketing Manager, Content Revenue, Executive , Washington, DC