Senior Manager, Loyalty Marketing
Company: Hilton Headquarters
Location: Mc Lean
Posted on: November 22, 2021
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Job Description:
*** This position can be located in either McLean, VA or Dallas,
TX***
Our Customer Engagement, Loyalty, and Partnerships Team increases
Hilton consumer growth through strategically designed partnerships
and campaigns and builds awareness for our industry award-winning
Hilton Honors loyalty program. The team is focused on increasing
customer acquisition and retention through Hilton direct channels
such as the Hilton Honors mobile app, Hilton.com website, and
reservations agents. In addition, the team generates engagement and
repeat business through recognition of loyalty benefits and earned
rewards during guest stays.
What will I be doing:
The Senior Manager, Customer Acquisition & Activation will develop
effective marketing strategies and tactics to drive customer
acquisition and improve customer relationships. This role will be
responsible for the development and implementation of a
comprehensive strategy to attract and acquire new Hilton customers.
Additionally, you will focus on enrolling, activating, and growing
Hilton Honors members to maximize customer value. A core function
of this role will be leading integrated team meetings, creative
development and campaign execution, and taking a customer-first
approach grounded in data and insights. Interested? Read on! More
specifically, you will:
-Create and execute marketing strategies and omni-channel
communication plans to drive new customer activation in line with
performance-critical metrics
-Lead integrated campaigns, defining learning agendas, and work
with Marketing's channel partners to design test & learn plans,
gather and analyze performance metrics, and find opportunities for
optimization
-Develop acquisition and activation strategies across Hilton's
ecosystem of partners
-Lead the strategic and creative development for a variety of
campaigns which will include developing briefs, partnering with our
integrated channel teams, gaining alignment and approval across key
partners, and ensuring all results are fully coordinated to improve
the customer experience
-Influence value proposition(s) to attract and acquire new Hilton
Honors members through unlocking Honors brand positioning and
propel the Hilton Honors brand forward
-Partner with Regional Marketing teams to develop and launch
regionally relevant adaptations of our global marketing strategy &
campaigns in key international markets
-Utilize data to develop a deep understanding of our customer
segments to anticipate needs throughout the lifecycle
Keywords: Hilton Headquarters, Washington DC , Senior Manager, Loyalty Marketing, Executive , Mc Lean, DC
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