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Senior Manager, Loyalty Marketing

Company: Hilton Headquarters
Location: Mc Lean
Posted on: November 22, 2021

Job Description:

*** This position can be located in either McLean, VA or Dallas, TX***

Our Customer Engagement, Loyalty, and Partnerships Team increases Hilton consumer growth through strategically designed partnerships and campaigns and builds awareness for our industry award-winning Hilton Honors loyalty program. The team is focused on increasing customer acquisition and retention through Hilton direct channels such as the Hilton Honors mobile app, Hilton.com website, and reservations agents. In addition, the team generates engagement and repeat business through recognition of loyalty benefits and earned rewards during guest stays.

What will I be doing:

The Senior Manager, Customer Acquisition & Activation will develop effective marketing strategies and tactics to drive customer acquisition and improve customer relationships. This role will be responsible for the development and implementation of a comprehensive strategy to attract and acquire new Hilton customers. Additionally, you will focus on enrolling, activating, and growing Hilton Honors members to maximize customer value. A core function of this role will be leading integrated team meetings, creative development and campaign execution, and taking a customer-first approach grounded in data and insights. Interested? Read on! More specifically, you will:


-Create and execute marketing strategies and omni-channel communication plans to drive new customer activation in line with performance-critical metrics
-Lead integrated campaigns, defining learning agendas, and work with Marketing's channel partners to design test & learn plans, gather and analyze performance metrics, and find opportunities for optimization
-Develop acquisition and activation strategies across Hilton's ecosystem of partners
-Lead the strategic and creative development for a variety of campaigns which will include developing briefs, partnering with our integrated channel teams, gaining alignment and approval across key partners, and ensuring all results are fully coordinated to improve the customer experience
-Influence value proposition(s) to attract and acquire new Hilton Honors members through unlocking Honors brand positioning and propel the Hilton Honors brand forward
-Partner with Regional Marketing teams to develop and launch regionally relevant adaptations of our global marketing strategy & campaigns in key international markets
-Utilize data to develop a deep understanding of our customer segments to anticipate needs throughout the lifecycle

Keywords: Hilton Headquarters, Washington DC , Senior Manager, Loyalty Marketing, Executive , Mc Lean, DC

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