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Account Based Marketing Manager

Company: Cellebrite
Location: Vienna
Posted on: February 25, 2021

Job Description:

CellebriteReporting to the Director of Product Marketing, the ABM Manager will have direct responsibility for building and delivering account-based marketing programs to meet the growth objective of the business.As an ABM manager you will have full ownership from planning through execution and measuring with the purpose to enrich the pipeline and accelerate existing opportunities of key accounts.This is a cross-functional role where you will work closely with multiple stakeholders and departments: sales teams, demand generation, product marketing, product management, etc. What will you be doing?

  • Define and build account-based marketing strategy
  • Develop implement and execute marketing plans and acceleration programs for specific, targeted accounts
  • Serve as the focal point for sales team for ABM and improve marketing-sales alignment around accounts, content and campaigns
  • Work closely with sales leadership to align on key accounts and activities
  • Collaborate with marketing stakeholders to develop campaign concept, digital marketing planning, content strategy, creative and more to support ABM plan
  • Work closely with Sales to map and identify key persona in the buying process to develop marketing plan accordingly
  • Leverage and localize existing content, while developing account-specific content where required
  • Define activities KPIs and own the measurement and performance analysis process Office Location: Vienna
  • A minimum of 8-10-year experience in multi-channel B2B marketing, preferably in the government, public safety or security software space.
  • Experience building and delivering field marketing campaigns, events, executive and key account programs and partner activity
  • Strong understanding of the sales process
  • Proven experience enabling a sales organization with training and sales tools
  • Experience in develop the strategy and content for marketing programs that drive awareness and demand for your products
  • Product marketing and content development background strong advantage
  • Candidate should feel comfortable presenting publicly in outward facing situations
  • Strong written and spoken communications skills.
  • TRAVEL: 30% travel expected, including some international travel.
    Cellebrite: Digital Intelligence for a Safer World: Digital data plays an increasingly important role in investigations and operations of all kinds. Making data accessible, collaborative and actionable is what Cellebrite does best. As the global leader in digital intelligence with more than 60,000 licenses deployed in 150 countries, we provide law enforcement, military, intelligence, and enterprise customers with the most complete, industry-proven range of solutions for digital forensics, triage and analytics.By enabling access, sharing and analysis of digital data from mobile devices, social media, cloud, computer, cellular operators and other sources, Cellebrite products, solutions, services and training help customers build the strongest cases quickly, even in the most complex situations. As a result, Cellebrite is the preferred one-stop shop for digital intelligence solutions that make a safer world more possible every day.Founded in 1999, Cellebrite is known worldwide for innovation, commitment to our customers' missions, and technical expertise. With HQ in Israel the company has more than 550 employees across the globe, with dedicated Sales operations in the United States, Israel, Brazil, United Kingdom, Germany, Singapore and Australia.Cellebrite is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.PM19#JTPI130546456

Keywords: Cellebrite, Washington DC , Account Based Marketing Manager, Executive , Vienna, DC

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