Marketing Operations Director
Company: Virtru
Location: Washington
Posted on: February 25, 2021
|
|
Job Description:
About the Role: As a Marketing Operations Director, you will
work to create scalable processes that ensure best practices in
lead generation, database management and marketing analytics.
Responsibilities:* Manage technical aspects of the marketing
automation platform (Hubspot) to generate, distribute, and report
on leads. As needed, troubleshoot errors and resolve issues*
Establish and maintain scalable processes that ensure best
practices in campaign and lead management, including data imports,
deduplication, appending and lifecycle management* Assist with
annual planning, determining monthly/quarterly lead and conversion
funnel goals* Analyze marketing and sales data to develop insights
and make recommendations on areas for optimization and improved
performance* Monitor and maintain data quality within the marketing
database and drive processes for improving accuracy and usability*
Evaluate new technologies and add-on applications to improve and
optimize marketing team performance* Develop processes for lead
scoring, nurture, and service level agreements.* Ensure opt-in
compliance and accurate list building, as well as database
segmentation by persona, industry, lifecycle phase, etc. to support
marketing programs and analysis* Track marketing budget against
forecast and track invoices and accruals* Produce, socialize and
troubleshoots marketing performance reports* Maintains process
documentation standards * Maintain and optimize the marketing
technology stack* Serve as the technology administrator for key
marketing technologies, ensuring technology adoption by its
intended users, user training, and user onboarding and maintenance*
Manage Google Analytics and look for areas of
improvementRequirements:* Analytical thinker with a natural
curiosity and desire to learn * BA/BS in marketing or related
field* Strong analytical skills (including mastery of Microsoft
Excel) and experience with reporting and data analysis* Proficiency
at all levels (implementation and strategy) in marketing automation
systems (HubSpot or Marketo) and integrating those systems with
other technologies such as Salesforce, Drift, Outreach* Demand
marketing/field marketing experience is desirable * Experience with
lead management process execution and monitoring, particularly in
the area of SLAs* Ability to translate quantitative data into
actionable recommendations* Financial management and budget
tracking * Sirius Decisions demand waterfall training/understanding
desirable* Technically capable, excellent communicator, and a
desire to improve processesVirtru is committed to building an
inclusive environment for people of all backgrounds and everyone is
encouraged to apply. Virtru is an Equal Opportunity Employer and
does not discriminate on the basis of race, color, gender, sexual
orientation, gender identity or expression, religion, disability,
national origin, protected veteran status, age, or any other status
protected by applicable national, federal, state, or local law.
Keywords: Virtru, Washington DC , Marketing Operations Director, Executive , Washington, DC
Click
here to apply!
|
Didn't find what you're looking for? Search again!
Other Executive JobsQuality Systems Manager Description: Job Description br br Johnson Johnson Consumer Inc, a member of Johnson Johnson's Family of Companies, is recruiting for a Quality Systems Manager located in Lancaster, PA. br br Johnson (more...) Company: Johnson & Johnson Location: Lancaster Posted on: 02/28/2021 Corp Director, Quality Description: UF Health Central Florida -- Leesburg Regional Medical Center -- Quality Assur./Infect. Cntrl Leesburg , FL Management Posted 01/20/2021 Corporate Company: West Park Hospital-WY-US Location: Leesburg Posted on: 02/28/2021 Sr Director Information Technology Description: Potential Career Path Vice President of Information Technology - Chief Information Officer Reporting Structure Reports directly to the COMPANY Chief Executive Officer Essential Job Functions Provide the (more...) Company: ExecuNet Location: Harrisburg Posted on: 02/28/2021 Construction Manager Description: Construction Manager Tremco Incorporated has been a world leader in solving complex waterproofing and roofing problems for commercial, institutional and industrial accounts since 1928. Weatherproofing (more...) Company: Tremco Location: Harrisburg Posted on: 02/28/2021 Director of Sales Description: The Director of Sales will be responsible for managing sales and settlement teams in addition to individually selling and buying homes. This Director is responsible for acquiring properties, valuing (more...) Company: House Buyers of America Location: Chantilly Posted on: 02/28/2021 Case Management travel RN needed in Charlottesville, VA Description: 13 weeks br 5 8 hour days, weekends and holidays if needed br Can submit with VA license pending br Case management certified- ACMA or equivalent br Will also consider a social worker case manager (more...) Company: Alto HealthCare Staffing Location: Charlottesville Posted on: 02/28/2021 Group Leader: Project Management, Biologics Description: ul li Lancaster, PA, USA li Full-time Company Description Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across (more...) Company: EAD Corporations Location: Lancaster Posted on: 02/28/2021 Project Manager (Water/Wastewater) Description: Join a global professional services leader. We are committed to solving the world's biggest challenges in the areas of water, energy and urbanization.Our Southeast Water Business is growing In response (more...) Company: GHD Location: Chantilly Posted on: 02/28/2021 Rose Lane - Memory Care Program Director Description: Rose Lane - Memory Care Program Director-- EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, (more...) Company: Butler Street Senior Living Location: Harrisburg Posted on: 02/28/2021 Specimen Management Technician, Evening Shift Description: Job DescriptionResponsible for receiving and processing requests and specimens for Laboratory analysisentering requests into Laboratory computer system transporting of specimens and using problem solving (more...) Company: uva health system Location: Charlottesville Posted on: 02/28/2021 |