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Marketing Operations Director

Company: Virtru
Location: Washington
Posted on: February 25, 2021

Job Description:

About the Role: As a Marketing Operations Director, you will work to create scalable processes that ensure best practices in lead generation, database management and marketing analytics. Responsibilities:* Manage technical aspects of the marketing automation platform (Hubspot) to generate, distribute, and report on leads. As needed, troubleshoot errors and resolve issues* Establish and maintain scalable processes that ensure best practices in campaign and lead management, including data imports, deduplication, appending and lifecycle management* Assist with annual planning, determining monthly/quarterly lead and conversion funnel goals* Analyze marketing and sales data to develop insights and make recommendations on areas for optimization and improved performance* Monitor and maintain data quality within the marketing database and drive processes for improving accuracy and usability* Evaluate new technologies and add-on applications to improve and optimize marketing team performance* Develop processes for lead scoring, nurture, and service level agreements.* Ensure opt-in compliance and accurate list building, as well as database segmentation by persona, industry, lifecycle phase, etc. to support marketing programs and analysis* Track marketing budget against forecast and track invoices and accruals* Produce, socialize and troubleshoots marketing performance reports* Maintains process documentation standards * Maintain and optimize the marketing technology stack* Serve as the technology administrator for key marketing technologies, ensuring technology adoption by its intended users, user training, and user onboarding and maintenance* Manage Google Analytics and look for areas of improvementRequirements:* Analytical thinker with a natural curiosity and desire to learn * BA/BS in marketing or related field* Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis* Proficiency at all levels (implementation and strategy) in marketing automation systems (HubSpot or Marketo) and integrating those systems with other technologies such as Salesforce, Drift, Outreach* Demand marketing/field marketing experience is desirable * Experience with lead management process execution and monitoring, particularly in the area of SLAs* Ability to translate quantitative data into actionable recommendations* Financial management and budget tracking * Sirius Decisions demand waterfall training/understanding desirable* Technically capable, excellent communicator, and a desire to improve processesVirtru is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. Virtru is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.

Keywords: Virtru, Washington DC , Marketing Operations Director, Executive , Washington, DC

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