WashingtonRecruiter Since 2001
the smart solution for Washington DC jobs

Marketing Operations Director

Company: Virtru
Location: Washington
Posted on: February 25, 2021

Job Description:

About the Role: As a Marketing Operations Director, you will work to create scalable processes that ensure best practices in lead generation, database management and marketing analytics. Responsibilities:* Manage technical aspects of the marketing automation platform (Hubspot) to generate, distribute, and report on leads. As needed, troubleshoot errors and resolve issues* Establish and maintain scalable processes that ensure best practices in campaign and lead management, including data imports, deduplication, appending and lifecycle management* Assist with annual planning, determining monthly/quarterly lead and conversion funnel goals* Analyze marketing and sales data to develop insights and make recommendations on areas for optimization and improved performance* Monitor and maintain data quality within the marketing database and drive processes for improving accuracy and usability* Evaluate new technologies and add-on applications to improve and optimize marketing team performance* Develop processes for lead scoring, nurture, and service level agreements.* Ensure opt-in compliance and accurate list building, as well as database segmentation by persona, industry, lifecycle phase, etc. to support marketing programs and analysis* Track marketing budget against forecast and track invoices and accruals* Produce, socialize and troubleshoots marketing performance reports* Maintains process documentation standards * Maintain and optimize the marketing technology stack* Serve as the technology administrator for key marketing technologies, ensuring technology adoption by its intended users, user training, and user onboarding and maintenance* Manage Google Analytics and look for areas of improvementRequirements:* Analytical thinker with a natural curiosity and desire to learn * BA/BS in marketing or related field* Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis* Proficiency at all levels (implementation and strategy) in marketing automation systems (HubSpot or Marketo) and integrating those systems with other technologies such as Salesforce, Drift, Outreach* Demand marketing/field marketing experience is desirable * Experience with lead management process execution and monitoring, particularly in the area of SLAs* Ability to translate quantitative data into actionable recommendations* Financial management and budget tracking * Sirius Decisions demand waterfall training/understanding desirable* Technically capable, excellent communicator, and a desire to improve processesVirtru is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. Virtru is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.

Keywords: Virtru, Washington DC , Marketing Operations Director, Executive , Washington, DC

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Executive Jobs

Quality Systems Manager
Description: Job Description br br Johnson Johnson Consumer Inc, a member of Johnson Johnson's Family of Companies, is recruiting for a Quality Systems Manager located in Lancaster, PA. br br Johnson (more...)
Company: Johnson & Johnson
Location: Lancaster
Posted on: 02/28/2021

Corp Director, Quality
Description: UF Health Central Florida -- Leesburg Regional Medical Center -- Quality Assur./Infect. Cntrl Leesburg , FL Management Posted 01/20/2021 Corporate
Company: West Park Hospital-WY-US
Location: Leesburg
Posted on: 02/28/2021

Sr Director Information Technology
Description: Potential Career Path Vice President of Information Technology - Chief Information Officer Reporting Structure Reports directly to the COMPANY Chief Executive Officer Essential Job Functions Provide the (more...)
Company: ExecuNet
Location: Harrisburg
Posted on: 02/28/2021

Construction Manager
Description: Construction Manager Tremco Incorporated has been a world leader in solving complex waterproofing and roofing problems for commercial, institutional and industrial accounts since 1928. Weatherproofing (more...)
Company: Tremco
Location: Harrisburg
Posted on: 02/28/2021

Director of Sales
Description: The Director of Sales will be responsible for managing sales and settlement teams in addition to individually selling and buying homes. This Director is responsible for acquiring properties, valuing (more...)
Company: House Buyers of America
Location: Chantilly
Posted on: 02/28/2021

Case Management travel RN needed in Charlottesville, VA
Description: 13 weeks br 5 8 hour days, weekends and holidays if needed br Can submit with VA license pending br Case management certified- ACMA or equivalent br Will also consider a social worker case manager (more...)
Company: Alto HealthCare Staffing
Location: Charlottesville
Posted on: 02/28/2021

Group Leader: Project Management, Biologics
Description: ul li Lancaster, PA, USA li Full-time Company Description Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across (more...)
Company: EAD Corporations
Location: Lancaster
Posted on: 02/28/2021

Project Manager (Water/Wastewater)
Description: Join a global professional services leader. We are committed to solving the world's biggest challenges in the areas of water, energy and urbanization.Our Southeast Water Business is growing In response (more...)
Company: GHD
Location: Chantilly
Posted on: 02/28/2021

Rose Lane - Memory Care Program Director
Description: Rose Lane - Memory Care Program Director-- EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, (more...)
Company: Butler Street Senior Living
Location: Harrisburg
Posted on: 02/28/2021

Specimen Management Technician, Evening Shift
Description: Job DescriptionResponsible for receiving and processing requests and specimens for Laboratory analysisentering requests into Laboratory computer system transporting of specimens and using problem solving (more...)
Company: uva health system
Location: Charlottesville
Posted on: 02/28/2021

Log In or Create An Account