Director, Marketing Communications

Company: Holden Engineering & Surveying, Inc.
Location: Falls Church
Posted on: February 25, 2021

Job Description:

Director, Marketing Communications in Falls Church, VA at HITT The Director of Marketing Communications (MarCom) is a senior leader responsible for leading the development and execution of the firm's integrated marketing communications strategy. This role is instrumental in shaping the brand message and crafting the company's story. The director oversees the execution of the marketing plan through strong visual communications and content marketing, social media, advertising, and public relations. They consistently position the corporate brand and reputation among key audiences using measurable digital tactics. The director oversees internal communications and acts as the primary conduit of information for both leadership and team members. Through the internal communications manager, the director cultivates the tools and tactics required to develop strong internal messaging and increase employee engagement across the company. The director is responsible for annual marketing plan development, budget and resource management, vendor and agency management, and the execution of company initiatives, often acting as business partner to other senior leaders in the firm. As the Communications team leader, the director reports to the senior vice president of marketing, collaborating with other leaders in the marketing department such as the creative director. The ideal candidate must have experience across brand development, content and social media, and digital tactics. This role requires proven success developing and implementing both internal and external communication strategies. The ideal candidate is strategic, creative, decisive, and thrives in an entrepreneurial and fast-paced environment. Key to success in this position are strong vision as well as skills in leadership, public speaking, and attentional to detail. The ideal candidate brings a drive for results, a deep sense of accountability, and the energy to strive for excellence in all tasks. They excel in both the strategic and tactical execution and thrive on managing a variety of key initiatives concurrently. Qualifications--

• Bachelor's degree in Journalism, Communications, English, Marketing, PR, or Business is required; Master's degree is desirable
• 10+ years of experience in increasing roles of responsibility in marketing, communications, or PR, or a combination thereof is required
• Experience in B2B or professional services is required; experience in the AEC field is a plus; agency experience is a plus
• Experience managing dynamic teams in a corporate environment is required
• Proficiency in Adobe Creative Cloud, SharePoint, email automation, social content, and content management systems (Drupal / WordPress) is required
• Proven experience in developing and implementing process, creating efficiencies, and identifying KPIs to prove ROI is required
• Proven experience developing and executing MarCom strategies and campaigns is required
• Experience managing crisis communications and media relations is required
• Excellent writing, communication, and public speaking skills are required
• Strong organizational skills, attention to detail, and the ability to manage complex projects across a variety of functions-- Responsibilities
  • Collaborate with marketing team leaders to develop the strategy and tactics of the marketing plan.
  • Develop annual external communications campaigns and corporate messaging to achieve the firm's marketing plan and strategic vision.
  • Oversee content development and implementation across channels including client and employee communications, the corporate website, social media, sales collateral, advertising, etc. to support the marketing strategy.
  • Collaborate with the creative team to develop the advertising strategy and media buy and measure effectiveness through KPIs.
  • Develop the internal communications strategy and approach; measure and monitor the quality, effectiveness, and ROI of internal communications tactics.
  • Manage public relations including crisis communications, working closely with risk management and executive leadership. Guide public relations efforts with the goal of managing the firm's brand and reputation.
  • Develop strategic marketing content from technical experts and seek channels to communicate externally through publications, speaking engagements, roundtable discussions, webinars, etc.
  • Recruit and retain communications talent, developing new leadership through coaching and mentoring.
  • Lead the development of communications plans for emerging sector/regions; assist in implementation and measuring success.
  • Develop relationships with key internal partners such as operations executives, sector and region leaders, and corporate resources senior leadership. HITT Contracting Inc. is an equal opportunity/affirmative action employer, supporting employment of qualified minorities, females, individuals with disabilities and protected veterans.

Keywords: Holden Engineering & Surveying, Inc., Washington DC , Director, Marketing Communications, Executive , Falls Church, DC