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Director, Brand &

Company: The Walt Disney Company (Germany) GmbH
Location: Washington
Posted on: January 14, 2021

Job Description:

Disney+, Director - Brand & Acquisitions Marketing (SEA) This role is based in Singapore and responsible for Southeast Asia (SEA) markets.

The Walt Disney Company's Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company's direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney's international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company's global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney's Direct-to-Consumer and International (DTCI) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney's incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

The Director, Brand & Acquisitions Marketing, will be an integral part of the Disney+ team in Southeast Asia (SEA). The role will be responsible for leading Disney+ brand and content marketing campaigns in SEA, focused on maximizing brand and platform awareness among local consumers. Critical to success will be audience comprehension of the platform's key benefits and unique selling points. The role will develop and pitch strategic marketing partnerships to support the growth of the Disney+ platform.

This role is also responsible for providing strategic direction in the areas of media strategy, media planning and media buying, delivering best in class media plans to support local brand, content and acquisition marketing campaigns. The performance marketing function has significant opportunities to deliver bottom-line impact and growth, ensuring subscriber targets are delivered.

The successful candidate will collaborate closely with the social media, creative, communications, and customer lifecycle and retention teams, as well as the wider marketing teams across the company to define go-to-market strategies and project timelines for maximum impact.

  • Develop the brand / content marketing and media strategies for Disney+ in Southeast Asia.
  • Identify source of growth, profitability and efficiencies in current or new areas through strategic thinking and analytics.
  • Drive marketing programs which are highly targeted based on content affinity of relevant audience cohorts.
  • Identify and execute local cross-platform marketing campaigns.
  • Partner with Global Brand Marketing teams to leverage global plans and marketing assets for SEA.
  • Craft marketing campaign calendar. Define project timelines from ideation to launch.
  • Collaborate with internal creative teams and external agencies to produce a creative testing pipeline for each campaign cycle.
  • Minimum 12+ years of comprehensive and demonstrable experience in building direct-to-consumer brands, in consumer technology, leading consumer brands, or a similar capacity.
  • Relevant experience in digital or performance marketing.
  • Experience in handling large scale campaign planning, optimization for both performance and brand impact
  • Strong experience developing and managing brand marketing campaigns with execution experience across the marketing mix.
  • Strong understanding of the media landscape and cultural nuances in Southeast Asia.
  • Experience identifying research insights / analytics and presenting actionable recommendations.
  • Comprehensive experience pitching, converting and managing brand marketing partnerships.
  • Ability to influence internal and external cross-functional teams effectively.
  • Proven track record as a self-starter in a fast-paced and changing environment.
  • Solid experience in team management.
  • Strong analytical problem-solving skills.
  • Demonstrated organizational, planning and analytical skills.
  • Excellent written and verbal communication skills
  • Creative mindset with the ability to leverage on data to develop strategies/decisions
  • Analytical mindset, ability to apply data and insights to strategy to drive results
  • Results-oriented. The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

    #LI-DNI
    Sobre Direct-to-Consumer and International: Sobre The Walt Disney Company: We are taking a responsible approach to creating environments that allow us to do what we do best - entertain and inform millions around the world. Learn more, here .

Keywords: The Walt Disney Company (Germany) GmbH, Washington DC , Director, Brand &, Executive , Washington, DC

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