VP Multicultural Sales - Programmatic

Company: Zeta Global
Location: Washington
Posted on: September 16, 2020

Job Description:

Zeta Global is a data driven marketing company focused on customer acquisition, retention, and growth. We are looking for a dynamic Partnership Vice President to join our programmatic brand and agency partnership team. This position will work to promote our self-service, managed service and hybrid programmatic solutions with the intent of building and growing strategic partnerships. The Multicultural partnerships lead would work closely with several cross functional stakeholders to drive these executions, and think more broadly about Zeta Global's impact on these communities. This is a high visibility role for a big thinker, eager to make an impact both on and off the platform.Responsibilities:Lead strategic development of Multicultural business needs, marketplace positioning, marketing materials, branded content best practices.Maintain Senior level and deep contacts at ad agencies and with marketers in the multicultural marketing worldActively lead and participate in the development of sales opportunities with key multicultural advertisers and their agencies across ZetaLeverage existing relationships with advertisers and agencies to raise Zeta's awareness in the multicultural spaceDevelop and maintain strong active relationships with key client stakeholders at both senior and mid-management levelsUnderstand agency, advertiser, data and vendor landscapes and trends, reporting these to the organization; who are the major players and how they buyUnderstand and effectively communicate Zeta Global's value proposition, technology, processes, partnerships as it relates to growth of current and prospective client accountsIdeally has an in-depth knowledge of the industry and of the biddable media marketplace -past, present, and futureServe as Multicultural Thought Leader both internally and externallyOversee a portfolio of strategic accounts and monitor changes in key metrics, analyze performance trends and deliver on-going reviews of these items to clientsRequirements:Inclusion: you exhibit both passion and expertise when it comes to inclusivityA strategic mindset to have the ability to see the bigger picture, analyze data and think critically when solving problems to come up with creative solutionsAn entrepreneurial spirit to have a mindset and approach that embraces critical questioning, innovation, service, and continuous improvementYou are excellent at building relationships and leading/growing teams. In addition, you are great at collaborating internally and gaining buy-inthrive in a fast-paced, flexible, team-oriented environment, and are motivated by challenges, with the ability to adapt to changing priorities and processesIntelligence, empathy, and sound judgment to your work and collaboration with others, making you a trusted colleague and go-to partner.Strong understanding of programmatic advertising industryA thorough knowledge of the competitive multicultural media landscape is essential5+ years of proven experience in consultative sales process selling digital media, data and/or SaaS products to clients and brands directlyBachelors degree preferred#LI-MC1About Zeta GlobalZeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry's 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.Our technology runs on the Zeta Marketing Platform, which powers 'end to end' marketing programs for some of the world's leading brands. With expertise encompassing all digital marketing channels - Email, Display, Social, Search and Mobile - Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firmhttps://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.htmlhttps://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html

Keywords: Zeta Global, Washington DC , VP Multicultural Sales - Programmatic, Executive , Washington, DC