Director Event Marketing

Company: Access Intelligence
Location: Rockville
Posted on: February 16, 2020

Job Description:

Access Intelligence, a leading publisher of business-to-business media and producer of live conferences and seminars, has an immediate opening for a -Marketing Director -to join its PRNews group. - Come join a high-energy, successful team that is fun to work with and shares a passion for great products backed by great marketing. The PRNews portfolio reaches top marketers and communications professionals across Fortune 1000 companies and top agencies. Key assets: Award recognition programs, workshops, seminars, webinars, paid subscription products and the flagship Social Shake-Up conference. - The -Marketing Director -is responsible for building, overseeing, deploying and measuring marketing strategies and campaigns across the portfolio. Key goals include driving event attendance, promoting award entries and generating subscriptions. The marketing team also oversees branding, web site promotions, social media engagement and advertiser/sponsor support. The Marketing Director will lead the establishment of creative vision for all direct marketing efforts for PR News and Events, develop and execute multi-channel marketing campaigns aimed at acquiring attendees and sponsors of PR News Events, and establish database lead generation and database growth tactics, and set the growth strategy for marketing functions in the company. -Additionally, the Marketing Director will execute similar responsibilities in support of PR News' editorial business. Required Skills: Professional marketing experience in the events industry is sought but not required. - Bachelor's degree in marketing or any related field from an accredited institution. 5+ years of relevant experience required. Travel to PR News' events and minimal additional trips are required.

Keywords: Access Intelligence, Washington DC , Director Event Marketing, Executive , Rockville, DC