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Senior Analyst, Product Marketing

Company: EAB
Location: Washington
Posted on: August 24, 2019

Job Description:

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We harness the collective power of more than 1,500 schools, colleges, and universities to uncover and apply proven practices and transformative insights. And since complex problems require multifaceted solutions, we work with each school differently to apply these insights through a customized blend of research, technology, and services. From kindergarten to college and beyond, EAB partners with education leaders, practitioners, and staff to accelerate progress and drive results across three key areas: enrollment management, student success, and institutional operations and strategy.

At EAB, we serve not only our members but each other-that's why we are always working to make sure our employees love their jobs and are invested in their community. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

The Role in Brief:

Senior Analyst, Product Marketing

Do you---

---Have a passion for innovative ideas and the power of insight?

---Possess the spirit and drive of an entrepreneur?

---Want to understand and execute impactful marketing campaigns and strategies?

---Care deeply about improving higher education?

EAB's Product Marketing team is looking for a talented, driven and entrepreneurial content marketer to join our Academic Performance Solutions (APS) team. APS is an insights and benchmarking platform designed for academic leaders and built on the nation's largest learning collaborative.

The Product Marketing team develops content and strategies to increase brand awareness, create demand, drive sales, and support renewals for our APS business. This includes developing thought leadership content such as blog posts, white papers, and infographics as well as sales enablement collateral such as pitch decks, case studies, and urgency documents.

In addition to a passion for persuasive writing, a love for big ideas, and a graphical eye, in order to be successful in the role, one must have excellent collaboration and project management skills.

If you are an innovative marketer, a content enthusiast, and a team-player who thrives in a cross-functional, entrepreneurial environment, then this may be the perfect job for you!

This opportunity is based in Washington, D.C.

Primary Responsibilities:

This Senior Analyst will operate under the guidance of Product Marketing leadership, leveraging the full resources of the marketing organization including sales leads, demand generation managers, web editors, research teams, as well as other key stakeholders. Key Job Responsibilities Include:

  • Creating Content

    • Writes, designs, and produces effective thought leadership and sales enablement content including but not limited to blog posts, case studies, conference proposals/presentations, whitepapers, webinars, infographics, video testimonials, executive briefings, reference webinars, pitch decks, scripts, competitive positioning pieces, brochures, executive summaries, website content, furthering tools, urgency documents, and other collateral

    • Interprets complex issues and presents them effectively; adapts style, tone, and word choice to various media and audiences

    • Engages directly with the market-via member and prospect interviews and calls

    • Proactively edits existing content and/or scripting to reflect latest market intelligence

    • Achieves high standards of productivity and timeliness

    • Driving Innovation

      • Proposes and tests new channels, deliverables, formats and ideas

      • Actively contributes to the evolution of the firm's Marketing function, sharing insights and best practices to enhance overall performance

      • Collaborating across teams

        • Collaborates with other groups across the firm, such as sales, creative services, client teams, product delivery, product management, research, and meetings management

          Basic Qualifications:

          • Bachelor's degree

          • Minimum of 3 years professional experience

          • Able to clearly and precisely express complex ideas in written and graphical form; skilled at adapting language, format and style for various media and audiences

          • Skilled writer, preferably with blog-writing experience

          • Able to take ownership and drive projects from beginning to end, working with multiple groups effectively and on multiple projects concurrently

          • Intellectually curious, quick study, creative, attentive to detail, self-motivated

          • Proficient with Microsoft PowerPoint and Word

            Ideal Qualifications:

            • Professional experience in content marketing, brand strategy, research, or marketing communications

            • Knowledge of the U.S. higher education industry, ideally academic operations or faculty engagement

            • Professional experience developing, marketing, selling or delivering consulting services


              Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive benefits package.

              • Medical, dental, and vision insurance, dependents eligible

              • 401(k) retirement plan with company match

              • Generous PTO

              • Daytime leave policy for community service or fitness activities (up to 10 hours a month each)

              • Wellness programs including gym discounts and incentives to promote healthy living

              • Dynamic growth opportunities with merit-based promotion philosophy

              • Benefits kick in day one, see the full details here.

                At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and a workplace where each team member is valued, respected and heard.

                To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

Keywords: EAB, Washington DC , Senior Analyst, Product Marketing, Advertising , Washington, DC

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