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Manager, Marketing

Company: Council for Advancement and Support of Education
Location: Washington
Posted on: July 15, 2019

Job Description:

The Council for Advancement and Support of Education (CASE) is recruiting for a Manager, Marketing reporting to the Sr. Manager, Marketing. CASE is a global not-for-profit and membership association whose vision is to advance education to transform lives and society. Its mission is to inspire, challenge and equip communities of professionals to act effectively and with integrity to champion the success of their institutions. Advancing education in over 3,600 member institutions, CASE has 85,000 members in 82 countries. Broad and growing communities of professional practice gather under the global CASE umbrella. Currently these include advancement services, alumni relations, communications, fundraising, government relations, institutional leadership and marketing. Individual members are at all stages of their career and may be working in universities, schools, colleges, cultural organizations or other not-for-profits. CASE membership also includes many corporate partners. CASE uses the intellectual capital and professional talents of an army of volunteers to advance its work. Headquartered in Washington, DC, CASE works across all continents from its regional offices in London, Singapore and Mexico City. CASE works to achieve a seamless experience for all its stakeholders: particularly its members, volunteers and staff. Working together across time zones and borders, CASE staff in all offices seek to make the ambitious OneCASE aspiration a reality. POSITION PURPOSE The primary duty of the Manager, Marketing position is to manage the day-to-day promotional marketing activities for CASE District conferences, as well as support the promotion of other CASE conferences, products and services, working with the Sr. Manager, Marketing to grow revenue, member engagement and awareness of CASE. ESSENTIAL FUNCTIONS The core functions of this position include but are not limited to the following: Program/Project Management Manages digital components for eight (8) CASE District conferences, including email marketing campaigns, content marketing opportunities, and deployment of digital communications vehicles. Supports marketing plans for the promotion of other CASE conferences, products and services and for membership marketing campaigns, placing a high priority on AMAtlas products and conferences. Ensures schedules include reviews and approvals with the applicable internal clients. Works with the Digital Editor to make sure content is clear and that digital messages and website updates are delivered on schedule. Works with the Sr. Manager, Marketing to monitor and implement full-year promotional marketing strategies. Regularly meets with internal program managers to determine full-year goals, understand promotional preferences, identify past year's activities, describe current resources, and understand audience and competitive implications. Provides regular reports and status updates to promotional strategies and schedules and gains approval for in-process and completed materials. Works directly with the Sr. Production Coordinator to prepare mailing lists for mailhouse for direct mail pieces. Manages the implementation of strategies for cross-selling products and services. In collaboration with digital communications staff, uses other digital channels such as social media and e-newsletters to create messages that align with the marketing strategy. Manages the schedules and creates email-based marketing promotions. Serves as an administrator for Informz (email delivery system) and trains staff, as needed. Posts and updates marketing content to the CASE website and mobile formats of CASE content. Evaluates the effectiveness of marketing efforts. Participates, as necessary, in analyzing market research, web analytics and other data to determine audience preferences. Fiscal Management/Budget Responsibilities/Judicious Use of Resources Exercises fiscal responsibility in the use of all CASE resources. Liaison Responsibilities Exhibits appropriate leadership toward and work cooperatively and supportively with all volunteers for which this position is responsible. This may include the Board, Districts, Commissions, and others. Collaborates with CASE colleagues in other parts of the world to ensure the best sharing of effective practices. Performs other duties and responsibilities as assigned by the Supervisor. PandoLogic.Category: Marketing & Biz Dev, Keywords: Marketing Manager

Keywords: Council for Advancement and Support of Education, Washington DC , Manager, Marketing, Advertising , Washington, DC

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