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Email Marketing Specialist

Company: The BOSS Group
Location: Fairfax
Posted on: October 12, 2018

Job Description:

Fantastic opportunity for an Email Marketing Specialist! Our client is seeking a talented Email Marketing Specialist for a temporary hire in (Fairfax, VA). The ideal candidate will be responsible for supporting all aspects of multiple email marketing programs. From scheduling, production through to execution, they will work with the Sales & Marketing Department to achieve measurable email marketing results. The ideal candidate must have email marketing experience with a deep knowledge of email marketing best practices. The candidate will prepare and launch HTML emails using Dreamweaver and/or a similar platform and utilize IBM SilverPop Engage to deliver powerful and personalized experience to our customers.Email Marketing Specialist Responsibilities: Collaborate with internal team members to develop and deploy effective email marketing campaigns with measurable results using IBM SilverPop. Work closely with colleagues in the Marketing department to develop and implement email marketing strategy and execute initiatives to meet their goals. Optimize emails using industry best practices and strategic A/B testing. Present email marketing concepts and establish schedules and meet deadlines. Prepare email marketing campaigns for deployment, including proofreading content, optimizing and manipulating imagery, editing HTML, setting up promotions, and testing Coordinate with internal staff and contractors to establish mailing schedules using Basecamp. Maintain performance reports tracking key email marketing metrics and communicate results with internal stakeholders. Analyze and monitor the latest email marketing trends and identify potential email marketing opportunities. Work with the Marketing department to determine appropriate email campaign send lists and utilize Silverpop Engage to run list queries. Assist with additional marketing services as needed. Travel as needed to assist at InfoComm trade shows and other events.Email Marketing Specialist Requirements: Bachelor's Degree in marketing, communications, graphics, web, journalism or equivalent Experience coding responsive HTML/CSS email templates. Proficient in MS Office. Proficient in IBM SilverPop Engage or similar enterprise ESP. Experience working in Basecamp or similar Project Management System. Functional experience with Adobe Photoshop and Adobe Dreamweaver.Job ID:312935LWPandoLogic. Keywords: Marketing Specialist, Location: Fairfax, VA - 22030

Keywords: The BOSS Group, Washington DC , Email Marketing Specialist, Advertising , Fairfax, DC

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