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DIR Marketing

Company: RCN
Location: Lanham
Posted on: September 15, 2018

Job Description:

Requisition Number 18-0228 Post Date 8/30/2018 Title DIR Marketing City Lanham State MD Description POSITION SUMMARY:

The Director of Marketing & Sales' mission is to drive market sales productivity by developing winning strategies and materials to support customer growth, retention and revenue objectives in residential and small business markets. The Director is responsible

and accountable for ensuring creative consistency, strategic messaging and quality control across all media channels and constituents.

MAJOR RESPONSIBILITIES:

1) Strategize, create and execute best-in-class promotional and marketing campaigns to support the RCN brand across multiple channels, leading to optimal revenue and cash flow growth.

2) Partner with team to determine strategic messaging and positioning of marketing initiatives.

3) Execute marketing plans across all media platforms including direct mail, newspaper, radio, OOH, online/SEM/SEO, alternate and others.

4) Develop, supervise and manage the creative processes for all marketing materials and promotions, sales collateral and initiatives.

5) Perform ongoing analysis of performance, including tracking and analyzing marketing promotions, monitoring and reporting of actual performance to budget and forecasts; analyze market trends.

6) Manage and coach a staff to optimize individual performance and leverage partnerships both internally and externally to support overall marketing goals.

7) Develop and manage annual marketing budget.

8) Manage direct sales function, including staffing, training, organization and motivation to achieve established sales goals.

9) Develop and implement sales incentive and compensation strategies to drive desired sales behaviors and activities.

10) Create and implement Multi-Dwelling Unit ("MDU") and Single Family Unit ("SFU") strategies to support overall sales goals.

11) Negotiate event and marketing sponsorship agreements designed to enhance brand recognition and improve relationships in the community.

12) Other duties as assigned.

PREFERRED QUALIFICATIONS:

1) The ideal candidate will have 10+ years of professional experience within the field of consumer/product marketing, preferably in the cable TV, telecommunications or service-related industry. At least four years must be in a managerial/supervisory role.

2) A bachelor's degree in a related field is necessary; a master's degree and cable TV experience highly preferred.

3) Demonstrated success managing and developing the marketing creative process and ensure program deliverables are met is a must.

4) Must possess excellent leadership, management and communication skills to lead multiple campaigns at different stages of the creative process.

5) Supervisory experience and success working on cross-functional teams required.

6) Strong negotiation and closing skills a must.

7) Analytical and highly organized, able to take much information and distill into actionable tactics. Strong verbal, listening, written and presentation skills.

8) Motivated self-starter proactive in seeking information and market data.

9) Experienced in Word, Excel and PowerPoint.

10) Well-developed data analysis techniques and spreadsheet modeling skills.

11) Ability to develop, implement and manage effective customer, revenue and marketing sales expense budgets.

12) Ability to develop and analyze customer data to identify trends and take necessary course adjustments to address issues as they are defined.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Keywords: RCN, Washington DC , DIR Marketing, Advertising , Lanham, DC

Click here to apply!

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