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Email Marketing Specialist

Company: American College of Obstetricians and Gynecologist
Location: Washington
Posted on: February 15, 2018

Job Description:

American College of Obstetricians and Gynecologists (ACOG) is the premier not-for-profit organization for women's health care. Comprised of over 58,000 physician-members who are experts in women's health care, ACOG provides to its members the highest quality education opportunities, practice-oriented resources, research, advocacy, and organizational support. With headquarters located in S.W. Washington, DC, we provide a positive, supportive work environment, excellent benefits and so much more! To learn more about our organization, please visit us at www.acog.org.

The College is currently seeking a Email Marketing Specialist to assist with the creation, development, and deployment of all email communications to members and non-members through ACOG's email management system.


  • Create and send all email communications, surveys, and landing pages/forms for ACOG in partnership with appropriate internal stakeholders and departments.
  • Develop and deploy marketing automation campaigns based on segmentation, behavior, or explicit data points (Membership category, website visits, past purchase behavior, etc).
  • Utilize marketing automation advanced functionality to improve user engagement and increase conversions. Examples include: creating segmentation strategies, A/B testing of subject lines, content, and images to drive higher open and click-through rates.
  • Ensure all emails are designed well and maintain an appropriate look and feel that supports ACOG's brand and follows best practices.
  • Code all emails and links appropriately with google analytics, link labels, and more to ensure proper tracking for metrics and automation campaigns
  • Ensure high quality and error free emails by testing all emails for compatibility with web browsers and email clients; ensuring all links, images, subject lines and list segments are correct.
  • Collaborate on the management and ongoing use of the ACOG e-mail communications calendar as a scheduling and tracking tool for the organization and look for ways to improve its effectiveness.
  • Track performance of marketing campaigns through measurement and analysis, providing regular reports to leadership
  • Acts as a subject matter expert in email marketing; Coaches others and shares best practices across the institution
  • Ensure compliance around permission based marketing, privacy, CASL, and CAN SPAM regulations.
  • Manage efforts to maintain deliverability, e-mail list hygiene (e.g., managing preferences, bounces, and bad addresses)


    Qualifications



    • Bachelors degree in Communications, Marketing or related field
    • Minimum of two years of experience in designing and deploying campaigns using Real Magnet
    • Must have proven, hands-on experience with email marketing platforms and marketing automation (such as Real Magnet, Marketo, Informz, Hubspot)
    • Strong knowledge of marketing automation constructs including personalization, segmentation, integration, and automated email routing (experience with Real Magnet preferred)
    • Detail oriented individual with strong organizational and project management skills
    • Experience in tracking email data, formulating reports and conducting A/B testing
    • Working knowledge of email best practices including: design principles, metrics, testing, data hygiene and compliance
    • Strong analytical skills with understanding of Google Analytics
    • A collaborative spirit and team orientation
    • Strong interpersonal skills; ability to work both cooperatively with departments across the organization and independently when appropriate

      PI101099133

      Keywords: American College of Obstetricians and Gynecologist, Washington DC, Email Marketing Specialist, Advertising, Washington, DC

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