Senior Media Relations Specialist
Company: The George Washington University
Location: Washington
Posted on: February 1, 2025
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Job Description:
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Description Summary:The Office of Communications and Marketing is
comprised of a high performing team responsible for advancing the
university's reputation and telling GW's story through a diverse
array of university channels, including digital and web properties
and publications, multimedia and web properties, creative services,
publications, media relations and paid marketing efforts across the
university. This office drives the strategy and tactics for
highlighting and raising the visibility of the university's
experts, initiatives, and accomplishments.The Office of
Communications and Marketing is currently seeking a Senior Media
Relations Specialist. The office combines the communications,
marketing and creative services for the university. Communications
and Marketing develops and implements strategy and tactics for
showcasing and raising the visibility of the university's experts,
initiatives and accomplishments. It manages media inquiries and
interviews with senior university leadership and produces print and
online publications to showcase the university.The Senior Media
Relations Specialist identifies and develops stories for media,
arranges news coverage, and generally provides media relations
management for assigned academic departments, programs and
administrative offices.This position typically advises and
coordinates with university leadership to identify and develop
proactive opportunities for media coverage of university experts,
announcements and initiatives. This position pitches stories to
news media, facilitates interviews with GW leaders and experts,
responds to media inquiries, and serves as a media relations
representative at university events. Supports crisis communications
and issues and campus media requests.The position works
independently and exercises good judgement in pitching stories to
news media, facilitating interviews with GW leaders and experts,
responding to media inquiries, and serving as a media relations
representative at university events, including high-profile events.
Develops and maintains relations with external media, including
national, local and student media. Can serve as an on-the-record
spokesperson with student media.The ideal candidate must have
superb writing and editing skills as this position typically writes
news releases, news tips cutline, etc., for dissemination to the
news media and prepares media coverage reports and other
information to highlight media placements. Candidates must have a
proven track record of successful promotions through strategic
earned media relations. Experience as a journalist or in an agency
setting is a plus but not required.Works independently to conduct
research, interviews and writes and edits copy for external media
and university media. Writes news releases, news tips, etc., for
dissemination to the news media.The ideal candidate has experience
managing media logistics for events and a proven track record of
developing and implementing media strategies and tactics.
Candidates must have experience pitching, writing/knowledge of AP
Style, and staffing media interviews.Performs other related duties
as assigned. The omission of specific duties does not preclude the
supervisor from assigning duties that are logically related to the
position.Minimum Qualifications:Qualified candidates will hold a
Bachelor's degree in an appropriate area of specialization plus 5
years of relevant professional experience, or, a Master's degree or
higher in a relevant area of study plus 3 years of relevant
professional experience. Degree must be conferred by the start date
of the position. Degree requirements may be substituted with an
equivalent combination of education, training and
experience.Preferred Qualifications:
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Keywords: The George Washington University, Washington DC , Senior Media Relations Specialist, Advertising , Washington, DC
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