Digital Editor, National Geographic
Company: Disney
Location: Washington
Posted on: October 31, 2024
Job Description:
Job Summary:The Digital Editor contributes to and executes
National Geographic's visually rich and scientifically sourced
digital storytelling. This editing role makes data-informed content
decisions that drive results by creating relevant, timely, and
conversation-worthy content with a National Geographic lens across
platforms.The editor will spearhead content creation from planning
through publication, pitching content targeted for
platform-specific audiences that meet acquisition goals. They will
adhere to editorial standards that drive results by being selective
about story assignments, intentional with story structure, and
creative in experimentation to advance the digital content
offering. They should have a keen understanding for how content is
consumed on different digital platforms, and specifically how it
should be optimized for Search and Social platforms.While this
digital editor will be expected to collaborate with editors across
the entire editorial operation to adhere to digital best practices,
they may also be called upon to host or contribute to social video
explainers.Responsibilities:
- Pitch and suggest framing for pitches at regularly scheduled
pitch meetings
- Identify storiesto experiment with that align with each of our
KPIs as well as our core topic areas. These include science,
environment, health, history & culture, and animals.
- Build and maintain freelance network of writers
- Participate in regular digital editorial pitch meetings
throughout the week, being a leader in the conversation and
executing on decisions made in it
- Collaborate with the Digital Engagement Team to advance
editorial Search strategy, craft headlines and new digital tactics
to try
- Collaborate with the Editorial Newsletter team to drive
subscriptions and reader engagement
- Regularly collaborate with the Social team on digital content
ideas, as well as bigger digital projects in alignment with the
Social team
- Meet weekly with Manager of Digital Editorial for constant
feedback on performance and what new topic areas or formats to
experiment withMinimum Requirements:
- Minimum of 3 years of editorial experience in digital
publishing.
- A strong background in editing with a broad knowledge of search
engine optimization and a proven track record of irresistible
headline writing are musts.
- Future-forward digital editing skills, experience using
data-driving tools, ability to evolve story ideas out of
brainstorms, ability to write digitally-optimized headlines and
text
- Highly developed ability to recognize and create story ideas,
including ideas with major visual and multimedia components, a
commitment to diversity and inclusion & the ability to work
cooperatively with a variety of personalities.Preferred
Qualifications:
- Previous experience creating content for social media
- Keen sense of the competitive media landscape, tried tactics
and industry trends
- Understanding of priorities and demands of a large umbrella
company, such as The Walt Disney Company
- Proven patience working effectively within an ever-changing
environmentEducation Requirements:
- Bachelor's DegreePreferred Education:
- Concentration in journalism, and/or digital media
- Experience with social video ideation and promotion
- Experience in National Geographic content areas
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Keywords: Disney, Washington DC , Digital Editor, National Geographic, Advertising , Washington, DC
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