Coordinator, Institutional Event Marketing
Company: Mosaec
Location: Washington
Posted on: October 31, 2024
Job Description:
Washington, D.C., Meridian InternationalTitle: Coordinator,
Institutional Event MarketingEmployment Status: NON-EXEMPTSalary:
$49,350-$52,500Supervisor Title: Director, Communications &
MarketingDate Revised: October 2024Summary of Position:The
Coordinator creates and executes a marketing strategy for
Meridian's institutional flagship events across digital and social
channels to reach targeted audiences and grow sustained engagement
through compelling, creative tactics while positioning Meridian's
brand, mission and work as esteemed, credible and trusted. This
role is primarily responsible for designing and implementing
creative, data-driven event marketing strategies for each
distribution channel, email marketing, producing daily digital and
social media content, maintaining editorial calendars, and
coordinating digital and social content needs across the
organization for Meridian's signature programming.This position is
located in Washington D.C. and Meridian requires MD, DC, or VA
residence for all employees. The position may work partially
remotely until further notice.Position Responsibilities:
- Develop, drive and execute digital and traditional content
strategy to reach targeted flagship program event audiences and
grow sustained engagement.
- Design and direct marketing strategies for selected Meridian
institutional events using all digital and social distribution
channels, including but not limited to X, Facebook, Instagram,
YouTube, LinkedIn and email.
- Design and execute strategic email marketing content such as
newsletters, invitations and appeals in Pardot, leveraging
in-platform engagement and audience metrics segmentation to deliver
insights into how to further engage Meridian's network and
strategically tailor content.
- Work with Director, Communications & Marketing to develop KPIs
and strategic objectives for digital audience and revenue
growth.
- Grow and sustain partner branding activation strategies and
creative partnerships that leverage stakeholder expertise and
networks for collaborative content marketing, enhanced audience and
donor engagement, and creative brand positioning.
- Create, edit and publish daily content across social media
platforms while maintaining editorial calendars using Planable and
other in-platform schedulers.
- Manage and produce website content while coordinating with
colleagues organization-wide to solicit content relevant to
Meridian's signature events.
- Work with Communications and content teams to produce engaging
multimedia and written content such as videos, GIFs, presentations
and research materials, infographics and more for digital
platforms.
- Attend and cover live and virtual programs and events through
all appropriate social media channels including occasionally taking
photos and videos to ensure visual content is captured for
websites, social media, digital marketing and archives.
- Responsible for completing all organizational administrative
responsibilities in a timely manner and meeting all organizational
administrative deadlines.
- Other duties as assigned.Employer's Statement:Meridian is
committed to empowering global leaders and amplifying voices of a
wide variety of backgrounds to create pathways for greater
understanding, shared value and respect for all cultures as
connecting people has been our foundation for over 60 years. If you
share our values and enthusiasm to promote non-partisan
collaboration to address global challenges and opportunities, you
can find a home at Meridian.As an equal opportunity employer,
Meridian promotes equal employment opportunity to all employees and
applicants without regard to race, color, religion, sex, gender
identity or expression, sexual orientation, personal appearance,
pregnancy, childbirth or related medical condition, family
responsibilities, marital, veteran or military status, national
origin, age, disability, genetic information, matriculation,
political affiliation, or any other classification protected by
federal, state, or local law. Equal employment opportunity will be
offered and maintained to all persons at every stage and condition
of employment, including recruiting, hiring, training, upgrading,
promotion, transfer, discipline, layoff, recall, and
termination.How to Apply:Qualified candidates should apply here.
Only candidates being considered for this position will be
contacted. NO PHONE CALLS in reference to this position will be
accepted.Requirements:Education/Experience:Bachelor's degree in
communications, marketing or related fields.2-4 years of related
experienceOr any equivalent combination of training, education, and
experience that demonstrates the ability to perform the essential
functions of the position.Knowledge, Skills, Abilities:Full-time
digital content marketing experience for premier events with an
emphasis on social media in a non-profit, government, political
campaign or small-to-medium sized company.In-depth knowledge of
digital and social media platforms and their respective functions,
algorithms and user types to design successful social media
campaigns on Twitter, Facebook, LinkedIn, Instagram, YouTube, among
other media platforms.Proven ability to curate, create and compose
compelling written, visual and multimedia content for social media
and digital platforms published in a timely way with viral
potential.Multimedia and digital production, including videos,
GIFs, memes, stories and slides.Graphic design experience in Adobe
InDesign, Canva or other programs for digital and social media
campaigns.Knowledge and experience working with Salesforce and
Pardot to manage online email communications.Analytical, strategic
and creative marketing, with the ability to translate data into
action plans that elevate audience engagement and advance
fundraising and revenue growth goals.Management of editorial
calendars and strategic content distribution across digital and
social media platforms.Technical Requirements:Proficiency in
Microsoft Office, including Word, Excel and PowerPoint, Outlook and
Teams is necessary for this role.Basic HTML and WordPress, as well
as SEO (SEM, CRO and PPC is a plus).Google Analytics and Google
Ads.Adobe Creative Cloud (specifically Photoshop, Premiere, After
Effects, InDesign, Illustrator, Light Room, Stock).Copywriting,
proofreading and editing (AP style knowledge a plus).Apply
Here:
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Keywords: Mosaec, Washington DC , Coordinator, Institutional Event Marketing, Advertising , Washington, DC
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