Marketing and Communications Manager
Company: George Mason University
Location: Fairfax
Posted on: April 16, 2024
Job Description:
Marketing and Communications Manager
10000780
Fairfax, VA
Classified Staff
Opening on: Feb 20 2024
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Department: University Life
Classification: Public Relations & Mktg Spec 3
Job Category: Classified Staff
Job Type: Full-Time
Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)
Location: Fairfax, VA
Workplace Type: Hybrid Eligible
Payband: 04
Salary: Starting mid $50k; commensurate with education and
experience
Restricted: Yes
Criminal Background Check: Yes
Motor Vehicle Records Check: Yes
About the Department:
Mason Recreation inspires an inclusive atmosphere that fosters
lifelong well-being for the University's diverse students and
community through active experiences, education, and
engagement.
University Life Marketing and Communications (UL MarCom)
proactively supports the units of University Life in achieving
their missions to help every student succeed by facilitating
outreach to the Mason community in an authentic, clear, and
organized manner while providing insight into the behavior,
interests, and needs of a diverse student population through
research and data analysis.
About the Position:
The Marketing and Communications Manager is responsible for
managing the promotion of Mason Recreation programs, services, and
facilities, and the development of internal and external materials
designed to attract and retain users. The Manager directs internal
unit marketing efforts, supervising a range of student and wage
employees to execute marketing and communications projects. The
Manager also assists colleagues with their marketing efforts and
maintains an active and meaningful contribution to the university's
well-being initiatives.
This position works as part of a team of marketing professionals in
the University Life Marketing and Communications unit, and reports
to the Associate Director of Marketing and Communication for
University Life.
Responsibilities:
Promotions, Public Relations and Commercial Sponsorship:
- Develops comprehensive, integrated marketing plans, including a
brand tool kit, calendar, and measurable results, in coordination
with the programming, business, and facilities teams;
- Writes press releases, newsletters, and articles for internal
and external media outlets, both printed and online;
- Attends university meetings and events pertinent to Mason
Recreation;
- Networks to learn of accomplishments, new programs, events,
etc. to promote in the press;
- Edits and proofreads departmental written materials;
- Initiates, coordinates, and monitors outside advertising for
all EDGE programs (works with Associate Director of EDGE to
identify and book advertising opportunities for the EDGE);
- Works with Freedom Center's Marketing Manager and the Associate
Director of the EDGE to develop and implement annual marketing
plans;
- Coordinates/oversees work of wage/student graphic designers,
writers, brand ambassadors, and marketing assistants with regards
to external and internal marketing and educational materials and
in-person promotional activities;
- Develops, revises, and oversees the yearly calendar for
distribution of marketing materials;
- Oversees mailing/email contact lists and newsletters;
- Develops a yearlong calendar that supports department programs
and activities with a proactive social media presence;
- Manages wage/student staff to create brand appropriate
posts;
- Tracks and evaluates engagement data; and
- Plans, purchases, and manages inventory/storage and distributes
promotional items.
Shared Service Team Member:
- Sits on a team of professionals that makes up the UL Marketing
and Communications Shared Service;
- Attends weekly team meetings; and
- Contributes to team projects as required and requested.
Program Development and Support:
- Knowledgeable about all aspects of Mason Recreation with
specific emphasis on facilities, programs, and services on the
Fairfax campus, as well as the EDGE on the Science and Tech campus,
and surrounding community;
- Ensures current and accurate information is dispensed
consistently to the staff;
- Works directly with appropriate program, sales, and facility
staff to develop campaigns and related collateral material as tools
for use in marketing new or existing programs and services; and
- Composes, compiles, and presents reports related to marketing
and assists with departmental reports.
Event Management:
- Assists with orientation, facility tours, transfer open-houses,
and University 100 class presentations; and
- Assists with the planning process and marketing support for
departmental events such as: NIRSA Recreational Sports & Fitness
Day, Welcome2Mason events: Recreation Sensation, Rocking With Rec,
Dive In Movie, Splash Night, etc., and 2 annual Graduate Student
Life events: Alumni Engagement and the Mason Open Annual Golf
Tournament.
Website Development and Maintenance:
- Collaborates with UL MarComm's Web Developer and Mason
Recreation staff to implement designs for graphics and web page
layouts, routinely reviews and updates content for accuracy and
user-friendliness;
- Helps ensure that the department is compliant with George Mason
University's website policies;
- Maintains a user-friendly, visually appealing, and functional
website that meets the needs of the department and enhances the
mission of the university and department;
- Manages wage/student staff to monitor and update the website to
include posting emergency and news notices expeditiously;
- Ensures staff sites contain current information;
- Reviews and edits website materials prior to staff publishing
them on their specific sites;
- Works closely with appropriate staff to coordinate the website
information and its functionality;
- Prepares and distributes a yearly calendar for website deadline
dates; and
- Continues to seek out new design and development
techniques.
Customer Service:
- Provides input for all customer service policies;
- Participates in the development and implementation of training
conducted for customer service programs that result in pleasant,
timely, and knowledgeable service for members and guests; and
- Helps develop and participates in the administration of annual
member/guest surveys and used to obtain feedback on all aspects of
Recreation.
Personnel Management:
- Using UL MarCom and Mason Recreation supervision guidelines,
supervises and trains wage/student workers, as well as a Graduate
Professional Assistant when applicable;
- Regularly evaluates training to ensure it is applicable and
assists in meeting marketing goals; and
- Advises managers regarding programs and techniques needed to
increase participation/sales, with emphasis on cross-marketing
efforts.
Fiscal Management:
- Reviews monthly financial results from marketing efforts and
prepares and submits monthly variance analysis; monitors and tracks
expenses to ensure the most efficient use of resources and to
adhere to budget parameters;
- Tracks sponsorship contracts and ensures collaborative
agreements are met; and
- Develops an annual budget proposal, and presents to the Mason
Recreation senior leadership team.
Required Qualifications:
- High school diploma or equivalent;
- Experience in Recreation marketing, typically obtained in 1-3
years;
- Experience working with students;
- Experience working as a team member;
- Demonstrated skill in managing the design and execution of a
wide range of marketing and communications projects, including
working with project management tools;
- Extensive knowledge of the principles and practices of
marketing, promotions, and communication techniques;
- Demonstrated ability to design and implement effective
marketing strategies;
- Time management skills to oversee multiple projects
simultaneously, while operating in a deadline-sensitive
environment;
- Demonstrated working knowledge of social media management and
implementation in a professional setting (Instagram,
Hootsuite);
- Ability to demonstrate video and graphic design skills at a
departmental level;
- Demonstrated ability to commit to diversity and comfort working
with a diverse population;
- Ability to be present on Mason's Fairfax campus at least three
days per work week unless possessing approved accommodations
allowing an altered schedule; and
- Must currently possess an appropriate, active, valid motor
vehicle operator's license that meets all of GMU's requirements for
operating state vehicles and equipment under Mason's Vehicle Use
Policy 1411 The Office of Risk Management reserves the right to
review the driver's licenses and Motor Vehicle Reports (MVRs) of
all candidates selected with employment contingent upon a favorable
review.
Preferred Qualifications:
- Bachelor's degree in related field;
- Experience with membership and participation in applicable
professional organizations and developmental workshops
- Demonstrated exceptional interpersonal, oral, and written
communication skills;
- Proven ability to thrive in a team-oriented workplace;
- Demonstrated knowledge of operating in a higher education
marketing and communications unit environment;
- Ability to effectively write, edit, and present on a wide
variety of topics;
- Demonstrated skill in persuading, encouraging collaboration,
and building consensus; and
- Ability to effectively manage wage/student workers to achieve
positive results.
Instructions to Applicants:
For full consideration, applicants must apply for the Marketing and
Communications Manager at Complete and submit the online
application to include three professional references with contact
information, and provide a cover letter and resume.
Posting Open Date: February 20, 2024
For Full Consideration, Apply by: March 18, 2024
Open Until Filled?: Yes
Keywords: George Mason University, Washington DC , Marketing and Communications Manager, Advertising , Fairfax, DC
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